In today’s guide, I’ll walk you through my systematic approach to identifying highly profitable keywords for Google Search Ads.

Together, we’ll explore the niche I’m targeting, how I select keywords, structure ad groups, and the tools I use to craft a campaign that’s built for success.

Whether you’re a beginner or seasoned marketer, this process will help refine your Google Ads strategy.

A Quick Introduction

I’m Joey, an affiliate marketer since 2002. Over the years, I’ve managed campaigns with over $7 million in ad spend, driving traffic to CPA affiliate offers.

Today, I’ll showcase a campaign setup process in the legal niche, a space that’s evergreen and filled with opportunity. This is a niche that remains relevant year after year, ensuring long-term success when paired with the right offers.

Why Evergreen Niches Matter

Evergreen niches like legal services provide stability. Unlike fleeting CPA offers, evergreen opportunities reduce the need to constantly chase new trends. For instance, one of my CPA offers has generated over $2 million in commissions and continues to thrive.

See inside our portal:

We’ll focus on tenant and landlord legal advice, a CPA offer that’s highly relevant, consistent, and versatile.

Step 1: Understanding Your Audience

Before diving into campaign setup, it’s critical to define your audience. I use the Customer Avatar Worksheet to profile my audience. For this niche, I ask questions like:

  • What are their pain points?
  • What legal concerns keep them awake at night?
  • What solutions are they actively seeking?

Using tools like ChatGPT, I refine these insights. For example, common pain points include:

  • Miscommunication with landlords
  • Lack of knowledge about tenant rights
  • Limited access to affordable legal assistance

These pain points directly inform my ad copy and targeting strategy.

Step 2: Competitive Research

Using a VPN to simulate browsing from the United States, I examine competitors on Google and Bing.

Searches like “landlord and tenant legal advice” reveal competitors such as Ask A Lawyer On Call and Zip Lawyer. Observing their ad copy and landing pages provides insights into what works and what doesn’t.

Step 3: Keyword Research

Effective campaigns rely on well-researched keywords. Here’s my process:

  1. Start Broad: Tools like Semrush and Google Ads Keyword Planner help generate keyword ideas. I search for broad terms like “rental increases” or “eviction process.”
  2. Refine the Focus: Narrow down to long-tail keywords such as “can my landlord increase rent without notice?” These are less competitive and often more affordable.
  3. Segment by Intent: Semrush’s intent filter helps me identify transactional keywords—searches with high commercial intent.
  4. Group by Audience: I create separate ad groups for landlords and tenants. For example:
    • Tenant Focused: “How much notice for rent increase?”
    • Landlord Focused: “Templates for rental increase letters.”

Step 4: Competitor Ads Analysis

By using Semrush’s Advertising Research tool, I review competitors’ keywords and ad performance. For example:

  • Keywords like “tenant rights” and “landlord legal assistance” are profitable for competitors.
  • Observing their ad copies, I note phrases such as “Trusted Legal Advice” or “Affordable Help for Tenants.” These inspire my own ad copy.

Step 5: Campaign Structure

I structure campaigns for scalability:

  • Each ad group targets a specific audience and pain point (e.g., rental increases, eviction processes).
  • Landing pages are tailored to either tenants or landlords, ensuring a personalized experience.

For example:

  • Tenant Ad Group: Keywords focus on tenant rights and concerns.
  • Landlord Ad Group: Keywords focus on legal compliance and rental processes.

Tools I Use

Here are the key tools that power this process:

  1. ChatGPT: Audience profiling and brainstorming keyword ideas.
  2. Semrush: In-depth keyword research and competitor analysis.
  3. Google Ads Keyword Planner: Validating keyword volume and cost estimates.
  4. VPN: Accessing geo-specific competitor ads.

Testing and Optimization

At launch, I test with 2-3 ad groups to gather initial data. As insights roll in, I refine campaigns by:

  • Expanding successful ad groups
  • Pausing underperforming keywords
  • Tweaking ad copy to align better with audience pain points

Learn More

If you’re looking for an in-depth guide to Google Ads, explore our Google Ads Masterclass 2.0 and 30-Day Affiliate Challenge on Powerhouse Affiliate. These courses include comprehensive strategies for keyword research, ad setup, and campaign scaling.

Final Thoughts

This process takes time, but the effort is worth it. Spending hours on research and planning ensures a higher ROI. Whether you’re targeting legal services or any other niche, a structured approach like this builds campaigns designed to succeed.

Let me know your thoughts in the comments below. Have questions or want to see more examples? Join the discussion in the Powerhouse Affiliate portal!

Don’t forget to subscribe for more actionable insights on affiliate marketing and Google Ads. See you in the next post!