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Shopify is all set to help you promote your products in many interesting ways. One of the screenshots shared by an angel investor shows Shopify inviting you to join their exclusive "data exchange" network, implying that this is related to Shopify's ecosystem of millions of websites.
The company will probably “borrow'' the traffic of several reputable ad exchanges as well. Some people in the thread suggested that Shopify might partner with Google or Facebook. It’s unclear where the ads will be shown. Or if there will be ads at all, or it’s just a data exchange between merchants. But if Shopify does this right, we could have another major acquisition channel on our hands.
The company will probably “borrow'' the traffic of several reputable ad exchanges as well. Some people in the thread suggested that Shopify might partner with Google or Facebook. It’s unclear where the ads will be shown. Or if there will be ads at all, or it’s just a data exchange between merchants. But if Shopify does this right, we could have another major acquisition channel on our hands.