How to Write Subject Lines for your marketing campaign

[vincentscott]

1) Keep it short and sweet
2) Use a familiar sender name.
3) Use personalization tokens.
4) Segment your lists.
5) Don't make false promises.
6) Do tell them what's inside.
7) Time it right.
8) Use concise language.
9) Start with action-oriented verbs.
10) Make people feel special.
11) Create a sense of urgency.
12) Use numbers.
13) Pose a compelling question.
14) Don't be afraid to get punny.
15) DON'T USE ALL CAPS or overuse exclamation points!!!
16) Don't forget to add preview text.
17) A/B test your subject lines.

Now that you have crafted a stellar email subject line, time to create the body of your email message.

• Establish relevancy.

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• Write in the second person.

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• Talk about benefits, not features.

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• Be brief.

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• Be lovable.

source: hubspot.com

 

[markstevens]

great info vincentscott
have you tried these subject lines below?

1. The question subject line
2. The ‘How to’ subject line
3. The scarcity subject line
4. The announcement subject line
5. The number subject line
6. The curiosity gap subject line
7. The surprise subject line
8. The personalized subject line

 

[onlooker]

Best Email Marketing Campaign Examples

1. UBER
2. TheSkimm



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4. Dropbox


5. HireVue