- Messages
- 26
- Reaction score
- 14
- Points
- 3
Mixed reactions from Social Media Marketers on Facebook's this latest update.
Facebook has expanded targeting for all interest-based ad sets automatically. Essentially, Facebook will expand your targeting without your permission to lower your cost-per-conversion.
Besides this, they announced a few more things yesterday.
- Control over Messaging Campaigns: When creating a messaging campaign, you can now specify all messaging apps where you are available (Messenger, Instagram, and WhatsApp). The algorithm will choose the one most likely to result in a conversation. So, Joe may see “contact on Instagram,” while Jessica may see “message on WhatsApp.”
- WhatsApp Button on IG Profiles: You can now add a WhatsApp click-to-chat button to your Instagram profile. Also, you’ll soon be able to create Instagram ad campaigns that link to WhatsApp.
- Lead Questions before Chat: Before starting a conversation you can set a requirement for the viewers to answer 4-5 questions pre-set questions. This feature, unlike the other ones, is currently only available to a limited number of advertisers.
- Separating Business Manager from Personal Facebook Accounts: Facebook has finally realized that people want to separate their personal Facebook accounts from Business Manager account. Facebook said they are testing this feature and will roll out to everyone soon.
- Offering Bundle Suit - Facebook also shared plans to partner with QuickBooks and Canva etc., in order to create a bundle and offer for free to Facebook Page Managers.
Facebook has expanded targeting for all interest-based ad sets automatically. Essentially, Facebook will expand your targeting without your permission to lower your cost-per-conversion.
Besides this, they announced a few more things yesterday.
- Control over Messaging Campaigns: When creating a messaging campaign, you can now specify all messaging apps where you are available (Messenger, Instagram, and WhatsApp). The algorithm will choose the one most likely to result in a conversation. So, Joe may see “contact on Instagram,” while Jessica may see “message on WhatsApp.”
- WhatsApp Button on IG Profiles: You can now add a WhatsApp click-to-chat button to your Instagram profile. Also, you’ll soon be able to create Instagram ad campaigns that link to WhatsApp.
- Lead Questions before Chat: Before starting a conversation you can set a requirement for the viewers to answer 4-5 questions pre-set questions. This feature, unlike the other ones, is currently only available to a limited number of advertisers.
- Separating Business Manager from Personal Facebook Accounts: Facebook has finally realized that people want to separate their personal Facebook accounts from Business Manager account. Facebook said they are testing this feature and will roll out to everyone soon.
- Offering Bundle Suit - Facebook also shared plans to partner with QuickBooks and Canva etc., in order to create a bundle and offer for free to Facebook Page Managers.
