Blogs and Landing Pages

What are Landing Pages, Blogs, Authority Websites, Squeeze Pages, Tripwires, and Pre-sell Pages?

In this lesson let's start talking about essential pieces to every long term online marketing campaign.

In this course the main goal is to set up the Authority Site first so that we can start sending traffic to it and so you can start making money!

But it is important to understand the differences between landing pages/pre-sell pages, tripwire pages, squeeze pages, blog posts, and authority sites.

We are going to describe each and every one of these, then show you the easiest way to set it all under one content management system called “WordPress”. (FREE)

Landing Pages

Landing pages (also called pre-sell pages) are extremely important when it comes to building profitable online affiliate arbitrage campaigns with paid traffic. Our more advanced courses go into a lot of depth about landing pages, and we also give you some to download in the members area.

The landing page is the first place visitors arrive after they have clicked on one of your ads!


A blog is a regularly updated website, typically one run by an individual or small group, that is written in an informal or conversational style.

One common way affiliates deliver their content is through blogs. These niche style blogs gain authority and trust as more and more content is added. So this is essentially how you will build an "authority niche site".

There are actual platforms already built that allow you to set these up extremely fast. Blogs allow you to deliver multiple articles and content (and landing pages) all on one website. All of our affiliate niche blogs are built through the use of a program called WordPress. (There are many others but WordPress is very easy and popular and FREE)

What is an “Affiliate Blog”?

An affiliate blog is basically a web site where affiliates provide content and advertisements to their readers. Affiliates mainly want to make money from their blogs, but in order to do so they need to deliver good content so that the visitors gain trust and become more likely to take recommendations from that blog.

If your blog posts come off as too aggressive or phony then people will immediately get turned off and they wont click through your affiliate links to the merchants offer page or checkout page.

In most of our training we recommend using blogs instead of static html websites since it is much easier to add additional landing pages, squeeze pages, and other components later. It is also easy to interlink social media accounts to your blogs for more exposure.

What is a “Squeeze Page”?

Squeeze pages have one purpose and that is to collect a visitors information. Usually it collects and email address in return for a free product or service. Here is an example of one my squeeze pages made at

In later advanced courses you will learn about building "affiliate funnels" and the entry point into a funnel is usually a squeeze page.

What is a “Tripwire Page”?

The tripwire page was first talked about by Ryan Diess (a well known digital marketer), and it is basically a page that comes right after the person enters information on the squeeze page.

The goal of a tripwire page is to present the new subscriber with a quick easy offer that could potentially immediately qualify them as a buyer. This offer usually has a very low cost. The idea is to offset the cost of your traffic to your squeeze page, by converting people immediately with the tripwire offer.

The Most Simplistic Landing Pages Convert the Best

In the purest sense, a landing page is any web page that a visitor can arrive at or “land” on. As we mentioned we often use a "blog platform" to generate several landing pages inside the same domain. So essentially your blog will contain all of your landing pages!

Landing pages can be a great benefit to any business trying to attract clients and sales. Don't get too far ahead of yourself though. Remember the main goal right now is to just build your "Authority Niche Site" or "affiliate blog".

Even if you’re completely new to this don’t panic. We are going to explain it so that just about anyone can have an affiliate marketing website ready to make commissions set up today. Remember all we want to do is set this up today – nothing fancy yet.

We’re gonna take things one step at a time and this lesson is to get your Campaign setup. Nothing more.

Here’s our step-by-step strategy you can use to setup your site right now:


WordPress is what we will build the blog on and yes it’s free :).

  • You can research the best blog platforms (software) available or you can let us save you some time: Use WordPress.
  • WordPress (WP) is extremely powerful, has been around several years, has a massive user community, and its developers are constantly updating it.
  • WordPress is pretty “simple” right out of the box. It was designed to let everyday people easily set up a blog and start sharing their stories on the internet.
  • If you ever have a question about something on WordPress the answer is found in a simple Google search 99% of the time.
  • There are thousands of different “plug ins” you can install to make WordPress function exactly the way you want it.

Today you will install WordPress on your own hosting account so that when you visit your domain name it shows your new blog. The good thing about our hosting service is we have a “1 click Install” for WordPress.

Steps to Setting up Your Blog on WordPress Using Cpanel.

(The steps in this video are similar on ALL hosting/domain providers which use Cpanel - Including Afflauncher)


If you have any questions about this please ask in the forum or in our live chat!

Still need help? Feel free to ask questions in this course’s discussion forum – you will get an answer!