Z
zoe
Guest
Moving quickly to the main course, do you want to figure out which SEO tasks you need to prioritize in the nutshell? Here is the answer!
1) Don’t get lost in the perfection trap:
For every website you audit, you’ll probably come out with an infinite list of tasks to implement. However, getting that list done right away isn’t realistic. Therefore, focus on the most important areas.
2) How to prioritize which factors you should consider:
Business: Every business will require a different SEO strategy
SEO fundamentals: Some factors are essential for every kind of business
Current search landscape: The goalposts for ranking well in the SERPs change frequently
3) What are you trying to achieve:
Consider the end goal of ranking higher on Google – is it to get more users on your email list? To draw attention to middle or bottom-of-funnel content? Figuring this out will help you prioritize your SEO tasks.
4) Prioritize factors that benefit the business:
“If you’re working with an e-commerce website, and they’re only able to update their blog every couple of months – disregard that section of the website, it’s not a priority.”
5) How to prioritize your recommendations:
Use the following factors to understand which tasks require priority:
Risk – The risk of not implementing.
Opportunity – The potential benefit of implementing.
Resource – The resource required to implement, in both money and time.
1) Don’t get lost in the perfection trap:
For every website you audit, you’ll probably come out with an infinite list of tasks to implement. However, getting that list done right away isn’t realistic. Therefore, focus on the most important areas.
2) How to prioritize which factors you should consider:
Business: Every business will require a different SEO strategy
SEO fundamentals: Some factors are essential for every kind of business
Current search landscape: The goalposts for ranking well in the SERPs change frequently
3) What are you trying to achieve:
Consider the end goal of ranking higher on Google – is it to get more users on your email list? To draw attention to middle or bottom-of-funnel content? Figuring this out will help you prioritize your SEO tasks.
4) Prioritize factors that benefit the business:
“If you’re working with an e-commerce website, and they’re only able to update their blog every couple of months – disregard that section of the website, it’s not a priority.”
5) How to prioritize your recommendations:
Use the following factors to understand which tasks require priority:
Risk – The risk of not implementing.
Opportunity – The potential benefit of implementing.
Resource – The resource required to implement, in both money and time.