- Messages
- 2,897
- Reaction score
- 1,873
- Points
- 113
From the Bionic Newsletter, this can be very helpful for creating sales copy for landing pages and ads.
Prompt for 28 Messaging Frameworks
Below is a list of messaging frameworks and formulas that most LLMs, like ChatGPT, are familiar with. This is not an exhaustive list, at all, but it is a good starting point.
I’ve found ChatGPT, Claude, Grok, and all of the latest LLMs to “know” every possible framework in existence. They can also create their own frameworks, if you ask.
The purpose of this prompt is to take existing text (could be for anything; offer positioning, social media post, email, whatever) and rework it into a new messaging frame.
If you don’t have text for rewriting, and you want messaging generated from very little, you need to provide enough information about what you’re looking for, otherwise you’ll get terrible output.
That means you have to provide at least a draft of a message, for a particular offer, product or service.
Think of it this way: what would a human being need to know to do this task well? The answer to that question is what you also need to give to an LLM.
In the prompt below, make sure you:
Change X into a number of versions you want.
Replace XXX into the name of the formula you’re looking for.
Here’s the Message Framework Prompt
You're an expert marketer, copywriter and amazing at persuasion. I want you to rewrite the text below into X versions of the XXX framework. Each version must be specific, vivid, expansive in detail, unique, interesting, unexpected, and emotional.
Here's the text: INSERT TEXT YOU WANT REWRITTEN
Cool? Great, let’s get into some frameworks you can use in the prompt.
Here are some Messaging Frameworks
AIDA (Attention, Interest, Desire, Action)
Used to create effective headlines and ad copy. The goal is to capture the reader's attention, build their interest in the product or service, create a desire for it, and finally, compel them to take action.
PAS (Problem, Agitate, Solve)
Used to create messaging that addresses a specific problem and then highlights the negative consequences of that problem, agitating the reader to feel the pain of the problem. Finally, the copy presents the solution to the problem and its benefits.
BAB (Before, After, Bridge)
Highlights the positive transformation that can be achieved by using a product or service. The copy describes the reader's current situation (before), the desired outcome (after), and the bridge (product/service) that will take them from the before to the after.
FAB (Features, Advantages, Benefits)
Presents the features of a product or service, then explains how those features provide advantages, and finally, how those advantages translate into benefits for the reader.
SOAP (Situation, Obstacle, Action, Result)
Presents a situation, the obstacle preventing the reader from achieving their goal, the action that needs to be taken and the result that will be achieved by taking that action.
CAB (Credibility, Agitate, Benefits)
Establishes the credibility of the product or service, agitates the reader's pain points, and then presents the benefits of the product or service as the solution.
STP (Segment, Target, Position)
Focuses on identifying the target audience, understanding their needs and wants, and positioning the product or service in a way that addresses those needs and wants.
USP (Unique Selling Proposition)
Highlights what makes the product or service unique and different from those of competitors, the unique benefit that it provides to the customer and how it solves their problem.
CIT (Curiosity, Interest, and Transformation)
Creates curiosity and interest in the reader by highlighting an interesting fact, concept or story related to the product or service, then presents the transformation that can be achieved by using the product or service.
PAST (Pain, Agitate, Solve, and Take action)
Similar to PAS, but with emphasis on taking action. This formula is used to create copy that addresses a specific problem, highlights the negative consequences of that problem, agitates the reader to feel the pain of the problem, presents the solution to the problem and the benefits, and then prompts them to take action.
AEC (Attention, Empathy, and Credibility)
Aims to capture the reader's attention by highlighting a problem that is relevant to them, creates empathy by understanding their pain points and struggles and establishes credibility by presenting the solution and the benefits of the product or service.
CTA (Call to Action)
Prompts the reader to take a specific action, whether it's making a purchase, signing up for a service, or learning more about a product.
AICPBSAWN (Attention, Interest, Credibility, Proof, Benefits, Arouse Wants, Now)
Focuses on getting the reader’s attention, generating interest, building credibility, providing proof, outlining the benefits, arousing wants, and then urging the reader to act now.
SEP (Story, Emotion, Point)
Revolves around telling a story that arouses emotion and then driving home a point that is relevant to the reader.
EPIC (Educate, Promote, Inform, Convert)
Emphasizes the need to educate the reader, promote the product or service, inform the reader, and then convert the reader into a customer.
SCA (Specific, Credible, Actionable)
Stresses the need to make sure that your copy is specific, credible, and actionable.
CORE (Clear, Organized, Relevant, Engaging)
Focuses on the need to make sure that your copy is clear, organized, relevant, and engaging.
AAR (Ask, Assert, Respond)
Involves asking a question, asserting a statement, and then responding to the reader's answer.
HAKA (Hook, Ask, Know, Action)
Focuses on using a hook to grab the reader's attention, asking a question to generate interest, providing the reader with the knowledge they need, and then guiding them to take action.
PIE (Personal, Interesting, Engaging)
Emphasizes the need to make sure your copy is personal, interesting, and engaging.
PLATFORM (Position, Lead, Appeal, Target, Offer, Message, Execute)
Looks at the need to position the product or service in the market, lead with a compelling story, appeal to the target audience, offer a unique value proposition, craft a memorable message, and execute the plan.
SLIM (Start, List, Illustrate, Motivate)
Focuses on starting with an attention-grabbing headline, listing the benefits, illustrating them with stories, and motivating the reader to take action.
AQUA (Awareness, Qualify, Understand, Action)
Looks at the need to create awareness of the product or service, qualify the audience, help the reader to understand the product, and then guide them to take action.
EMPATH (Engage, Motivate, Promote, Acknowledge, Tailor, Highlight)
Focuses on engaging the reader, motivating them to take action, promoting the product or service, acknowledging their needs, tailoring the message to their needs, and highlighting the benefits.
SENSE (Solve, Explain, Nurture, Suggest, Empower)
Looks at addressing the reader's problems, explaining the benefits of the product or service, nurturing the relationship, suggesting solutions, and empowering the reader to take action.
CLASP (Curiosity, Link, Attention, Story, and Promise)
Creates curiosity, links the product or service to a problem the reader is facing, captures their attention, tells a story that resonates with them and finishes with a promise of how the product or service will help them.
AECC (Awareness, Education, Conversion, and Commitment)
Aims to increase the reader's awareness of the product or service, educate them about the product or service, convert them into a customer and commit them to using the product or service for a long time.
GRAVITY (Goal, Reality, Advantage, Vision, Impact, Trust, You)
Focuses on highlighting the goal of the product or service, the current reality, the advantage of the product or service, the vision of the future, the impact of the product or service, building trust and making it all about the user."
Prompt for 28 Messaging Frameworks
Below is a list of messaging frameworks and formulas that most LLMs, like ChatGPT, are familiar with. This is not an exhaustive list, at all, but it is a good starting point.
I’ve found ChatGPT, Claude, Grok, and all of the latest LLMs to “know” every possible framework in existence. They can also create their own frameworks, if you ask.
The purpose of this prompt is to take existing text (could be for anything; offer positioning, social media post, email, whatever) and rework it into a new messaging frame.
If you don’t have text for rewriting, and you want messaging generated from very little, you need to provide enough information about what you’re looking for, otherwise you’ll get terrible output.
That means you have to provide at least a draft of a message, for a particular offer, product or service.
Think of it this way: what would a human being need to know to do this task well? The answer to that question is what you also need to give to an LLM.
In the prompt below, make sure you:
Change X into a number of versions you want.
Replace XXX into the name of the formula you’re looking for.
Here’s the Message Framework Prompt
You're an expert marketer, copywriter and amazing at persuasion. I want you to rewrite the text below into X versions of the XXX framework. Each version must be specific, vivid, expansive in detail, unique, interesting, unexpected, and emotional.
Here's the text: INSERT TEXT YOU WANT REWRITTEN
Cool? Great, let’s get into some frameworks you can use in the prompt.
Here are some Messaging Frameworks
AIDA (Attention, Interest, Desire, Action)
Used to create effective headlines and ad copy. The goal is to capture the reader's attention, build their interest in the product or service, create a desire for it, and finally, compel them to take action.
PAS (Problem, Agitate, Solve)
Used to create messaging that addresses a specific problem and then highlights the negative consequences of that problem, agitating the reader to feel the pain of the problem. Finally, the copy presents the solution to the problem and its benefits.
BAB (Before, After, Bridge)
Highlights the positive transformation that can be achieved by using a product or service. The copy describes the reader's current situation (before), the desired outcome (after), and the bridge (product/service) that will take them from the before to the after.
FAB (Features, Advantages, Benefits)
Presents the features of a product or service, then explains how those features provide advantages, and finally, how those advantages translate into benefits for the reader.
SOAP (Situation, Obstacle, Action, Result)
Presents a situation, the obstacle preventing the reader from achieving their goal, the action that needs to be taken and the result that will be achieved by taking that action.
CAB (Credibility, Agitate, Benefits)
Establishes the credibility of the product or service, agitates the reader's pain points, and then presents the benefits of the product or service as the solution.
STP (Segment, Target, Position)
Focuses on identifying the target audience, understanding their needs and wants, and positioning the product or service in a way that addresses those needs and wants.
USP (Unique Selling Proposition)
Highlights what makes the product or service unique and different from those of competitors, the unique benefit that it provides to the customer and how it solves their problem.
CIT (Curiosity, Interest, and Transformation)
Creates curiosity and interest in the reader by highlighting an interesting fact, concept or story related to the product or service, then presents the transformation that can be achieved by using the product or service.
PAST (Pain, Agitate, Solve, and Take action)
Similar to PAS, but with emphasis on taking action. This formula is used to create copy that addresses a specific problem, highlights the negative consequences of that problem, agitates the reader to feel the pain of the problem, presents the solution to the problem and the benefits, and then prompts them to take action.
AEC (Attention, Empathy, and Credibility)
Aims to capture the reader's attention by highlighting a problem that is relevant to them, creates empathy by understanding their pain points and struggles and establishes credibility by presenting the solution and the benefits of the product or service.
CTA (Call to Action)
Prompts the reader to take a specific action, whether it's making a purchase, signing up for a service, or learning more about a product.
AICPBSAWN (Attention, Interest, Credibility, Proof, Benefits, Arouse Wants, Now)
Focuses on getting the reader’s attention, generating interest, building credibility, providing proof, outlining the benefits, arousing wants, and then urging the reader to act now.
SEP (Story, Emotion, Point)
Revolves around telling a story that arouses emotion and then driving home a point that is relevant to the reader.
EPIC (Educate, Promote, Inform, Convert)
Emphasizes the need to educate the reader, promote the product or service, inform the reader, and then convert the reader into a customer.
SCA (Specific, Credible, Actionable)
Stresses the need to make sure that your copy is specific, credible, and actionable.
CORE (Clear, Organized, Relevant, Engaging)
Focuses on the need to make sure that your copy is clear, organized, relevant, and engaging.
AAR (Ask, Assert, Respond)
Involves asking a question, asserting a statement, and then responding to the reader's answer.
HAKA (Hook, Ask, Know, Action)
Focuses on using a hook to grab the reader's attention, asking a question to generate interest, providing the reader with the knowledge they need, and then guiding them to take action.
PIE (Personal, Interesting, Engaging)
Emphasizes the need to make sure your copy is personal, interesting, and engaging.
PLATFORM (Position, Lead, Appeal, Target, Offer, Message, Execute)
Looks at the need to position the product or service in the market, lead with a compelling story, appeal to the target audience, offer a unique value proposition, craft a memorable message, and execute the plan.
SLIM (Start, List, Illustrate, Motivate)
Focuses on starting with an attention-grabbing headline, listing the benefits, illustrating them with stories, and motivating the reader to take action.
AQUA (Awareness, Qualify, Understand, Action)
Looks at the need to create awareness of the product or service, qualify the audience, help the reader to understand the product, and then guide them to take action.
EMPATH (Engage, Motivate, Promote, Acknowledge, Tailor, Highlight)
Focuses on engaging the reader, motivating them to take action, promoting the product or service, acknowledging their needs, tailoring the message to their needs, and highlighting the benefits.
SENSE (Solve, Explain, Nurture, Suggest, Empower)
Looks at addressing the reader's problems, explaining the benefits of the product or service, nurturing the relationship, suggesting solutions, and empowering the reader to take action.
CLASP (Curiosity, Link, Attention, Story, and Promise)
Creates curiosity, links the product or service to a problem the reader is facing, captures their attention, tells a story that resonates with them and finishes with a promise of how the product or service will help them.
AECC (Awareness, Education, Conversion, and Commitment)
Aims to increase the reader's awareness of the product or service, educate them about the product or service, convert them into a customer and commit them to using the product or service for a long time.
GRAVITY (Goal, Reality, Advantage, Vision, Impact, Trust, You)
Focuses on highlighting the goal of the product or service, the current reality, the advantage of the product or service, the vision of the future, the impact of the product or service, building trust and making it all about the user."
