Best Way to Improve Landing Page CTR?

[odin2020]

Hello,

What is the best way to improve landing pages CTR and conversion rate? I'm calculating my campaign that if I can make the landing pages CTR to be 12-13% and my conversion rates at 15-20% then my campaign will be success.

Thank you

 

[joeybabbs]

LP CTR is a pretty important metric for me especially when it comes to native ads. I often cut placements with very low LP CTR which to me indicates low intent users.

If other placements are getting great CTR its usually the placement not the lander.

However this doesn't mean I am not constantly trying to find the balance between great LP CTR and conversion rates. Higher LP CTR doesn't always equate to more conversions at the same conversion rate but it certainly can.

So here are few things I do to increase CTR on LP's"

- More links throughout the text. So maybe in a typical advertorial I would have a link in the first paragraph and then every other paragraph.
- Test different images on the call to action buttons if any.
- Test your page on mobile to ensure the text is big enough and that call to actions look good.
- try completely different designs sales copy, not just a tweak of a template.
- last resort you could try a forced exit pop or back button script, but this a very annoying tactic, may decrease quality on leads if doing a lead gen offer, and not allowed on many traffic sources
- Add urgency - "today only!", "offer expires soon", "Don't miss out!"
- Try different colors
- Countdown timers
- Don't have any other links out except your money links and legal pages at bottom.

 

[odin2020]

LP CTR is a pretty important metric for me especially when it comes to native ads. I often cut placements with very low LP CTR which to me indicates low intent users.

If other placements are getting great CTR its usually the placement not the lander.

However this doesn't mean I am not constantly trying to find the balance between great LP CTR and conversion rates. Higher LP CTR doesn't always equate to more conversions at the same conversion rate but it certainly can.

So here are few things I do to increase CTR on LP's"

- More links throughout the text. So maybe in a typical advertorial I would have a link in the first paragraph and then every other paragraph.
- Test different images on the call to action buttons if any.
- Test your page on mobile to ensure the text is big enough and that call to actions look good.
- try completely different designs sales copy, not just a tweak of a template.
- last resort you could try a forced exit pop or back button script, but this a very annoying tactic, may decrease quality on leads if doing a lead gen offer, and not allowed on many traffic sources
- Add urgency - "today only!", "offer expires soon", "Don't miss out!"
- Try different colors
- Countdown timers
- Don't have any other links out except your money links and legal pages at bottom.

Thank you very much.