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How To Use Negative Keywords To Optimize Google Adwords Strategies

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So, let me guess… you’re checking this post out because you’re interested in using Google AdWords to get the word out on your product or service, right? Excellent, you came to the right place because you’re about to learn something that’ll prove to be extremely helpful in your advertising efforts! Just keep reading all the way through and it’ll all make sense by the end.

Negative Keywords

It’s no secret that Google AdWords is a very choice advertising platform, if you know how to use its features to your full advantage. Although there are entire training courses on the subject of Google AdWords, and even official training offered by Google itself… it’s not exactly necessary to dive that deep into detail; all you need to know are a few choice bits of info and you can consider yourself AdWords savvy! With that being said… let’s jump into Google ads Negative Keywords.

The majority of people who use Google AdWords will probably argue all day long that “a perfect AdWords campaign is very tedious and maybe even impossible to obtain.” However, if you manage to get both your targeted keywords and your google ads negative keywords down to pinpoint precision you will come very close to perfection in your campaigns. The aim of any Ad campaign is to cut costs while raising campaign ROI’s as high as possible to truly milk those profits for all they’re worth. Let’s go over a couple examples to further explain how to accomplish this with the use of negative keywords.

Let’s talk about broad-matched targeting. When starting out with a new set of keywords you might wish to try out a bunch of new keywords you’ve never collected data on, this is where broad-matched keywords come in. If you go with this type of keyword you’re basically letting Google combine relevant keywords together to come up with possible combinations that your new customers and clients might be looking for. This is decided by Google’s own analytics and algorithms, which is just fancy talk saying Google decides what matches of each individual keywords to make. It then feeds this into your campaigns statistics and comes up with data such as which keyword combinations are working well and which ones are performing poorly.

It’s important to have highly optimized keyword combinations and even individual keywords because your CTR (click through rates) will increase thus letting you pay less per click because Google loves it when your campaigns are optimized and people are clicking on your ads. Think of it like this… The more love your ad is shown, the more Google will want to show it because it’s getting clicks. Google rewards you for this by lowering your CPC (cost per click) so it’s a win/win all around.

So in short, get your keyword lists and thus your campaigns highly optimized and you’ll wind up paying less per click while simultaneously getting your ads featured higher up on the lists all at the same time.

Second Example!

improve ctr of campaign

Exact-matched keywords, the one’s you actually go through and pick out specifically because they suit your campaign and will probably be looked for directly by your target audience.

One thing you may want to keep in mind when dealing with exact-match keywords is if you’re in a niche with extremely little competition, your campaign might actually not even be displayed at all. The reason for this seems to be that Google AdWords uses a system that collects its data based on the best performing keywords and then displays relevant to those words. Because this system is used Google can maximize their earnings by only displaying ads which have a high CTR so they can collect more of that money off people clicking your ads.

When focusing on exact-match keywords you are basically keeping yourself protected from paying too much for keywords and paying anything at all for irrelevant keywords. That said however, if you find yourself in a very narrow niche you’ll wind up with ads that don’t get displayed very long in most cases. This isn’t necessarily a bad thing it just means in many cases you’ll have to stay on top of your campaigns more frequently and monitor their progress with a close eye. Ok, so now we should get into more specifics on how to actually build that Negative Keyword List!

This is how to find negative keywords

Although it is possible to pull your negative keywords from multiple sources, one way to collect them for yourself is to just pull them directly from user query data based on how people search for things. You can do this right from the AdWords Keyword Planner.

Find negative keywords

How to find negative keywords with Google’s Keyword Planner

The keyword planner is typically used to help you find keywords you want to use for targeting searches, not for negative keywords. Let’s be honest here… Google doesn’t exactly mind if you spend a few extra dollars on keywords you don’t need. But, we don’t want to waste those valuable dollars so let’s turn this tool to our advantage by using a bit of forward thinking.

When you search for your terms in the keyword planner you’ll discover a big list generally pops up and in that list you’ll have a lot of terms you’d probably like to use for your own campaigns. You’ll probably also find terms you don’t need or want to target, these are the keywords you’ll want to add to your negative keyword lists. Take some time and search for multiple terms and see what you can come up with. Compile a list of negative keywords and add them to your negative list so you can help boost those quality scores and pay less per click on your Google ads. You may also notice that are KWs with very little competition, this may be an indicator that that keyword is not working. If its a very competitive niche, chances are that keyword has been tested by someone else. Be very cautious though when blocking Keywords without actually testing them yourself. You may miss out on some great gems that actually convert.

How to find negative keywords using the Search Terms Report

If you want to find the actual search queries people type into Google then the Search Terms Report is where you want to look. These are the exact things people are searching for that trigger your AdWords ads to show up. Using this data you can compile a list of both the positive and the negative keywords you’d like to use in your campaigns.

Just to give an example, if you sort results of the search terms report from highest impressions to lowest you can refine that data down to locate the search terms used which are the most popular, that would get you the higher converting words at the best rates.

Say for example you had a few keywords you thought would perform well but ended up not being the case. You could locate these in this way and then add those to your negative keyword lists to further target your audience with greater precision.

Using Google to spot even more negative keywords

negative keywords

This part will be short and sweet…
If you want to see more of what other people are searching for within your niche all you have to do is head over to Google’s website and start searching. Look down the page of results and spot anything related to your niche that doesn’t fit your advertising and product (or services) needs. Throw those into your negative keyword list and keep building up that targeting to improve your click through rates.

When you search for a term within Google and you scroll all the way down to the bottom of the page you’ll find even more suggested search terms, use those and keep the process going for as long as you care to. The aim here is to find all the things that could fall into your niche or even just a related niche but that you don’t want your ads showing up for so that you don’t get charged for wasted clicks by curious people with no intention of buying from you and it also helps to increase your quality scores which always helps.

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Affiliate Tips

Two Exciting Reasons for Starting Your Own Blog

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Having your own blog is exciting. It’s a great place to put down your thoughts, connect with people from all over the world, and create your own personal online identity. However, there are thousands of blogs online. Very few of them become successful and some of them get less than 1000 customers per year.

You are a good writer and you know that your content will find interested readers. But is there a way by which you can set up a blog, get readers and convert them into customers? Of course you can and here are a few ways by which you can do it.

Why Start a Blog- Reason #1 – Affiliate Marketing

Affiliate marketing is probably the most popular method of making any blog profitable. However, there are thousands of affiliate programs online and all of them have different profit margins. Blog owners will also tell you that affiliate marketing did not work out for them. How do you find a program that will profit you and your readers?

At this point, most internet professionals will tell you a simple fact. You have to learn about affiliate marketing by joining a learning program like powerhouseaffiliate.com. Such programs can help you understand how the affiliate marketing process works. It will also help you find the right products for your niche audience and promote them successfully. For example, if you write about naturopathy, you need to find an affiliate program that deals with naturopathic products and link to that program.

Why Start a Blog- Reason #2 – Pay Per Click Advertising

Affiliate Marketing

Affiliate Marketing

 

PPC advertising is very simple to implement and you get paid for every click that a visitor makes on ads located on your website. As a blog owner, you sign up with a provider and the provider sends contextual ads that are relevant to your website content. Most people use Google AdSense and it does work quite well but there are several others as well.

PPC works if you have a lot of visitors coming to your website. Since only a fraction of these customers will click on the ads, you do need a lot of clicks to make money from this process. You should also know that the type of ad also determines just how much you can earn. For example, if you have a mortgage website, your provider will list ads regarding mortgages and financial products. As these products are expensive, clicks on these ads will generate more income.

You love your blog and you love writing. By using these simple tweaks, you could have a successful blog, reach out to thousands of readers, convert them into customers and make their lives better. As you can see, both these methods are simple but exciting ways by which you can convert your recreational blog into a paying blog.

Of course, you may require a little training on how to make these methods feasible. There are training videos and programs that you can find online and most of them are free. So what are you waiting for? Get up and make your blog a successful and profitable pastime.

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Googles Finally Killing Off Their Most Popular Ads Metric

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If you run ads on the Ads platform then you’re probably familiar with the Avg. Position Metric which displays your ad’s average position over the span of a target range of dates. So that means if you wanted to see what position your ad was showing up over the past week then you’d just look for your metrics during that timespan and glance at the average position, results! That’s going away now as of sometime in September of 2019.

Make Way For Absolute Top – Top

Here’s what it is. In November of 2018 Google rolled out two new metrics which will give you a better idea of which positions your ads are showing up in between the very top spot and the 3rd position from the top. This does mean you now have two numbers to look at in order to average out where your ads are being placed during the duration of their lifetime, but according to the reps at Google, this will serve you up a much more accurate understanding of your ad position.

Make Way For Absolute Top - Top

Top & Absolute-Top Metrics are already in full swing in your AdWords dashboard, if you’re not yet using them to your advantage in order to gather an understanding of your ad-performance then have a glance at the official documentation from Google to see what they say about it.

According to the help-doc using these two new Google Ads metrics are going to give you a more accurate positioning of your ads opposed to the old metric of “average position” which is do to be removed in sometime September of this year. Here’s what they have to say in a quick blurb:

“Search absolute top impression share (Search abs. top IS) and Search top impression share (Search top IS) help you understand if there is any possibility for your ads to reach the top (anywhere above the organic search results) and absolute top (the very first ad above the organic search results) of the Search engine result pages (SERPs).

Unlike average position, these metrics don’t reflect the order of your ads compared to other ads, but the actual location of your ads on the SERPs.”

If It Ain’t Broke, Why Fix It?

Nobody really knows, that’s the simple answer. There is of course speculation that this is simply a move on Google’s part to get more money out of advertisers but there’s no proof to back that up, even if it probably will result in stronger bidding wars over time. At the end of the day, Google is constantly working to improve and advance its it’s platform in an effort to keep up with changing needs by both advertisers and those who view the ads.

As an advertiser it’s going to be our job to adapt and learn to use these new changes to our advantage. It would be foolish for Google to roll out something that’s going to stunt the revenue of any business in the bigger picture so it’s safe to assume you’re not going to suffer much more than the pain of having to learn how to read a couple new metrics in order to work them to your own advantages.

A Few More Details On Top & Absolute Top Adwords metric

Keeping in mind the fact these new metrics only account for the number one position in the ‘absolute top’ metric and the top three positions in the ‘top impression rate’ you’re only going to have to concern yourself with this if your aim is the top of the Google search page and not the bottom (as they also display ads at the bottom of most pages too).

Top Impressions Rate

By calculating the total number of impressions your ad has gotten while in the number-one spot and dividing that by the grand total of impressions overall, the ‘top impression rate’ is figured. So, as a very rough example, say you got a metric figure of 75% then that would mean your ad showed up in one of the top-three spots 75% of the time it was shown in all. The remaining 25% of the time your ad showed up at the bottom of the page somewhere.

Absolute Top Impressions Rate

Alternatively, in order to figure the rate at which your ad has shown in the very top position, at number one this metric is calculated. The number of times your ad showed up in the absolute top position is divided by the total times the ad was shown altogether is your absolute top rate. So, let’s say you have an ad that showed up 55% in the ‘absolute top’ then this means out of every 100 impresses (times your ad was shown) it was displayed in the number one spot on the Google search results page for a search term.

Which Google Ads Metrics Are Better?

Unfortunately the old one is going away, there’s nothing we can do about it but wave farewell. That being the case it’s safe to say the new pair of metrics are going to have to become your best friend. According to Google, these new metrics are going to givfaffilie you more accurate numbers to look at which will shave off some of the guesswork that the old one required as it was more of an estimate.

Google ads metrics

The ‘top impressions rate’ metric is good for seeing how often your ad is showing up above the organic search results while the ‘absolute top’ rate is going to show you how often your ad shows up in that number one spot. These two metrics don’t rely on an estimated average but instead use hard numbers to give you a direct percentage of times your ad is showing up on the top of the page. In that respect these two new metrics outperform the old estimated figure. It might take a few attempts to get used to this change but you’re probably going to be much better off using these new numbers after the old one disappears in September.

PPC & Native Ads Advantage

Powerhouse Affiliate specializes in teaching this type of advertising, we pride ourselves in being on the top-tier of training in the industry. There is a beginner’s course we offer for free as a sort of introductory lesson to help you decide if we’re a good fit for you. We don’t stop there however, we’re constantly on the bleeding edge of the marketing and advertising industry, it’s not just what we teach but it’s also what we do. Check us out over on our main site, click our banner below.

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Affiliate Tips

4 Great Native Ad Networks To Consider in 2019

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Did you know that ad spend has grown by 25% each year since 2016, that’s fast approaching a 100% growth by end of this year! Not only that but there’s no sign of it slowing down but it is speeding up! What this means is that if you’re in the marketing and advertising industry then you must take a serious look at utilizing native advertising to launch your business into the new year.

Native Spending Forecast

Starting from just a few years back (2016) advertisers have spent over $16Billion on advertising in just the United States alone. Fast forward to 2017 and that number grew to over $25Billion only to reach $32Billion in 2018 and now in the current year as of the writing of this article ad spend on native ads in just the US alone is projected to reach over $40Billion Dollars!

What’s this mean for folks like us?

Well, it means that you better jump on the train before it leaves the station. Take a look at all the major players in the game such as Facebook, Google’s Display Ad Network, Bing Ads, and literally any other platform which aims to squeeze ads into the mix of it’s content, they all use a form of native advertising in one fashion or another.

The concept of ‘banner / ad blindness’ has plagued the advertising industry since it’s conception and that’s cause a need for innovative forms of bringing the message to new, potential customers. By offering ads which blend into the surrounding content and actually taking those extra steps to offer value to the reader, we’re now able to circumvent that nasty ad-blindness and actually get people to pay attention to our offers!

Below is a short & simple list of four best native advertising networks that you may want to take a serious look at. Starting off with MGID (which we actually have a 25% discount set up exclusively to our members).

MGID Network

MGID can be found: Right Here

We’re starting off with a fan favorite. This ad network makes it easy for even beginners to jump into the marketing game with access to their self service dashboard, real time ads bidding and easy to understand statistics panels.

Oh… did I forget to mention they’re EXTREMELY affordable!

With an initial deposit of just $100, which is very low compared to some other major players in the native ads industry, MGID is one of the tried & true options. They got their start way back in 2008 and have stood the test of time. They currently have an estimated traffic flow of roughly 90 Million visits as of the time of this writing and that number is bound to continue growing.

MGID Network

They are easy to use, offer great customer service and the majority of their traffic comes from the United States which is considered prime tier-1 traffic for just about any offer type under the sun. They are not however restricted to only tier-1 traffic which means if you specialize in monetizing the other tiers then they’ve got you covered.

If you would like a look behind the curtain then feel free to check out this estimated overview of their statistics. SimilarWeb Stats for MGID: Click Right Here

Targeting Options

As with any ad network there are options to help you finetune your efforts and MGID is no different. Here are a few options open to all advertisers on this platform:

  • GEO Targeting
  • Browser Specific
  • Language Targeting
  • Device Targeting (Desktop, Mobile)
  • Retargeting Options
  • Scheduling of Time & Date
  • Frequencing Caps
  • Selective Bidding (to dial in to what works for you)

Not too bad!

Now, it’s important to review their content guidelines in order to be sure you’re staying compliant. This particular ad network is considered friendly for newbies, as well as being very affiliate-friendly. It’s a good place to get familiar with the process of running native ads for yourself in preparation of branching out into other networks such as some mentioned further down this article.

Revcontent Network

Revcontent can be found: Right Here

Revcontent hasn’t been around quite as long as MGID, they are however a very strong contender in the industry. With a fair balance between quality traffic while still remaining relatively affiliate friendly, they’re an excellent source for high frequency traffic.

Revcontent Network

A very large portion of their own web traffic comes straight out of the US and a number of other tier-1 & 2 countries closely following. Have a quick look at the SimilarWeb stats if you’d like, which can be found: Right Here.

What sets this native ads network apart from some of its competition is it’s stringent policies for the publishers of it’s traffic. These are the websites which feature ads from Revcontent and they are required to have a few things in order before they can be accepted into the program such as a 50k monthly views minimum on top of an expected higher quality of content on the site.

This network has a pretty large reach:

  • Over 250 Billion displays per month
  • 97% of US households view at least some of their ads
  • An impressive 3% average CTR

On top of that, Revcontent has two options for bidding styles which are CPC & vCPM. That means you can pay per click as most native ad networks have, but you can also opt to use the pay per 1,000 impressions which is something used by ad networks such as Facebook and Google’s own ad network.

They of course offer you all the standard specifics when tuning your ads such as:

  • GEO Targeting, in both the include & exclude variety
  • Device & OS Targeting
  • Language
  • Retargeting Options
  • Brand Targeting
  • Topic / Niche specific Targeting
  • Exclude Low Volume Widgets Option

Some of these may be new to you and that’s alright. For now you only need to know that these options make it possible for you to dig deeper into your analytics in order to find your diamonds and dump the coal. No sense in wasting all that ad-spend on sites and brands which won’t convert for you when all it’ll take is a bit of testing to see which options are clear winners.

It’s important that you review their FAQ section before applying for this native ads network as they take their quality assurance very seriously. If you don’t meet their standards they will reject your application. Have a look at their requirements and more: Right Here

Taboola & Outbrain

Taboola can be found: Right Here

Outbrain can be found: Right Here

Let’s start with a brief introduction to Taboola. If you’re looking to get your ads out to big spaces such as NBC, MSN, AOL, Business Insider (and more) then it’s time to swim with the sharks. Established in 2007, Taboola has built a highly authoritative reputation in the native ads space which has given them top pickings when it comes to placing ads on real authority publishers.

Half of the traffic which finds its way over to this network come from tier-1 countries and when you add to that the fact they work with large brands such as the recent ‘Dollar Shave Club’ it’s  no wonder they’re considered difficult to join forces with. It’s really not advisable to approach this network until you have a sizable ad budget along with offers which match their policies which can be found Right Here.

Moving on to Outbrain. Chances are extremely high that you’ve been exposed to a number of ads from this network in one form or another. A lot of political sites, humor-based sites and all around viral type websites love using Outbrain as their prefered network when it comes to placing ads for monetization. What this means for us as advertisers is that we’ve got the potential to reach a ton of people from all across the global internet.

In order for a website to even be considered to show Outbrain’s ads they must meet some very high expectations such as having at least 1-Million visits per month! Now, this figure is negotiable on certain terms but coming right out the gate swinging a figure that large is absolutely going to tell the world they mean business.

Taboola & Outbrain

What this translates to for advertisers and affiliates like us is in order to run ads with these guys you have to meet their strict guidelines, they won’t allow anything that seems even remotely scammy or “hype driven”.

Both of these large native ad networks tend to have a higher CPC of about $1 per click, of course it will vary based on what you’re targeting. They do add all the usual targeting options which have been shared above along with the option to set fairly low budgets at just $20 minimum for Outbrain & $75 for Taboola. But with higher costs per click you’re probably going to require a larger budget anyway.

What’s It All Conclude To

In short, if you’re just starting off then you’ll probably want to stick with MGID and other networks like it. Once you’ve become more established and have a larger bank roll to spend on advertising then you may wish to consider using larger networks such as Outbrain.

These aren’t even the only contenders on the block. There are a bunch more such as AdBlade, AdNow, Content-ad and many more. The great thing about all this is that we actually teach this stuff. Inside the member’s area of Powerhouse Affiliate we have resources dedicated to helping you find the right ad network for you. There are quite a few options and over time you could very well try them all.

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