Unlocking Passive Income: How to Make Money with Bots

How to make money with bots

AI bots have enabled us to achieve better outcomes and complete several tasks faster, easier, and cheaper.

Streamlining customer interactions, automating complex processes, providing tailored advice about specific topics, the list goes on.

And while they continue to reshape our lives, they also present very exciting opportunities for those looking to make money from artificial intelligence.

In this article, we’ll explore what those tools are, how you can create them, and, most importantly, how to transform your AI bot from a helpful digital sidekick into a thriving revenue stream.

Let’s get to it!

What are AI chatbots?

AI chatbots are computer programs that can simulate human-like conversations with users through text or voice.

They can be found on various digital platforms, such as websites and messaging apps, and can provide customer support, shopping assistance, content recommendations, and a lot more.

They offer several advantages over manually performing tasks, such as:

  • Around-the-clock support: Chatbots can operate 24/7, providing instant responses and assistance to users and cutting down costs for businesses.
  • Brand integrity: They excel at handling repetitive and routine tasks and can generate consistent and accurate responses.
  • Scalability: Chatbots can also simultaneously engage with multiple users, scaling operations to meet high demands without proportionally increasing labor costs.
  • Multilingual support: Chatbots can be used to communicate in multiple languages, helping businesses serve a broader audience.

All those things enable individual users and organizations to save time and money, streamline operations, enhance user experiences, and free up humans to focus on more complex and specialized tasks, ultimately improving overall productivity and outcomes even further.

How can you create a chatbot?

There’s a lot that goes into it.

But in a nutshell, you can start by choosing between building it from scratch or using a chatbot development platform.

The first approach offers more flexibility but requires advanced programming skills. You can also hire a chatbot developer to build it for you.

If you opt for a development platform, there are a few choices, including:

  • Bot Frameworks: Tools like Microsoft Bot Framework, Dialogflow (by Google), or Rasa provide a framework to build chatbots.
  • No-Code/Low-Code Platforms: Platforms like Chatfuel, Tars, or ManyChat offer a user-friendly way to create chatbots without coding.

From there, you can design the conversation flow, train the bot using relevant datasets, integrate it with platforms, and ultimately deploy and improve it.

How to make money with bots – four ways

Let’s now cover different types of bots to make money with.

For all these approaches, chatbot monetization strategies include:

  1. Leveraging the bots for your own business
  2. Selling or licensing them to other users (B2C bots)
  3. Selling or licensing them to other businesses (B2B bots)

#1: Lead generation and conversion bots

Imagine a real estate agency website featuring a chatbot designed to assist potential homebuyers.

It engages visitors, asks about their preferences (e.g., location, budget, property type), and provides personalized property recommendations from the agency’s listings. Users interested in specific properties can provide their contact details, schedule virtual tours, or request more information.

The bot then captures these leads and forwards them to real estate agents, increasing the chances of property sales.


AI chat bots are powerful tools for businesses in all industries to engage and convert potential customers. They can interact with website visitors, capture lead information, and make product recommendations anytime.

In addition, they can provide instant responses 24/7 and personalize conversations based on user data, behavior, and preferences, offering tailored recommendations and solutions.

Moreover, they can ask qualifying questions to determine the level of interest and readiness to purchase, helping businesses prioritize leads and allocate resources.

You can use chatbots to convert leads for your own products and services or generate affiliate commissions from your affiliate links.

Alternatively, you can develop chatbots tailored to the product catalogs of specific businesses. While there are several chatbot solutions out there, many companies struggle to find one tailored to their particular needs.

#2: Consulting bots

Consulting bots can offer tailored advice and expertise on specific topics or niches.

While bots like ChatGPT leverage extensive databases, they often lack access to specific and recent information in certain areas.

Customized consulting bots can go further by integrating data from additional sources, such as industry reports, news feeds, groups & forums, specialized repositories, and databases that aren’t publicly available.


For instance, a consulting bot could help users manage their finances by providing budgeting advice, tracking expenses, and offering investment recommendations based on real-time information.

Ways to monetize it could include offering premium financial planning services or making affiliate partnerships with financial institutions.

Here are the top ways to make money from consulting bots:

  • Using them to establish authority: You can provide a consulting bot on your site that offers free advice in your niche, helping you build authority and trust. You can also use it to promote paid consulting services provided by you or other humans.
  • Subscription-based: If you create an incredible bot that provides high-level advice on a particular topic, you can charge users a subscription or one-time fee for access.
  • Selling or licensing: You can create a bot specialized in a particular niche and let other businesses use it to achieve their goals.

#3: Survey bots

Survey bots are designed to collect user data and feedback through interactive and conversational surveys.


Due to their conversational nature, they offer several advantages over traditional survey methods, such as:

  • Enhanced engagement: Traditional surveys often suffer from high dropout rates due to their lengthy and impersonal nature. Users are more likely to participate and provide thoughtful responses when the process feels like a conversation rather than a static questionnaire.
  • Personalization: Survey bots can tailor questions based on user responses, ensuring each participant only answers relevant questions.
  • Contextual follow-up: Survey bots can generate and ask follow-up questions based on user responses, allowing them to go deeper on specific topics.

Here are two ways to earn money from them:

  1. Create a survey bot specialized in a particular topic: Specialization helps it generate new questions and insights tailored to specific use cases.
  2. Capturing and selling data: You can use bots to extract valuable information for businesses and other institutions. Just make sure you’re complying with data privacy policies.

#4: Virtual assistant bots

Virtual assistant bots offer users a broad range of benefits, helping them perform several tasks quickly and easily.

Whether through subscription models, partnerships, premium features, or affiliate marketing, these bots can generate revenue while providing valuable services across different domains.


Here are some examples:

  1. Productivity and Task Management: Virtual assistant bots can help users organize tasks, set reminders, and manage their schedules. They can offer time management tips and prioritize tasks for users. Monetization may involve offering advanced productivity features for a fee.
  2. Entertainment and Content: Virtual assistant bots designed for entertainment can engage users with jokes, quizzes, or storytelling. They can also recommend movies, music, or books based on user preferences, earning commissions through affiliate marketing or premium content recommendations.
  3. Travel Planning: Virtual assistants can assist with travel planning, helping users find the best flights, accommodations, and activities. They can be monetized through partnerships with travel agencies or commissions from bookings made through the bot.

How to pick the right idea

Let’s quickly cover some of the best practices you should follow to figure out the best way to make money with chatbots, especially when charging users or businesses to use them.

Focus on your expertise

Assess your professional background and personal experience as a consumer to identify industries and problems you’re most familiar with.

For instance, if you have experience working with marketing agencies, you probably have a better understanding of the problems they’re facing.

Look for real problems

According to a CB Insights report, the #1 cause of failure for startups is lack of market need for their products.

You can avoid that by taking some extra time to learn about your target users and their problems. Make that assessment by conducting market research, checking forums and surveys, and talking to potential customers.

Validate your idea

You can test your idea with actual users before implementing it by developing a Minimum Viable Product (MVP), the simplest version of a product or service.

For instance, if your idea involves offering a consulting chatbot through a subscription model, you can start by personally engaging with users like your bot would, helping you determine whether they’d use it and be willing to pay for it.

That could prevent you from spending time and money developing a solution that no one needs and help you fine-tune your idea before fully implementing it.

A simpler yet effective way to validate your bot is by creating a landing page promoting it and asking people to leave their email if they’re interested. You can then drive qualified traffic to it and watch how visitors interact.

Assess current solutions

Finally, determine whether your bot idea could deliver more value to the marketplace. This usually involves doing something differently or better than other products do.

A great tip here is to ask potential users how they currently solve the problems you’re targeting and what solutions they lack.

How to make money with bots – Final thoughts

As AI continues to evolve and open up new possibilities, you can leverage bots to generate passive income in various ways.

By exploring the ideas we’ve shared and following our advice, you can create a solution that solves a real problem and take your first steps to make money with chatbots.

To learn more about AI, check the articles below:

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