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The Internet Marketing Guide You’ve Been Waiting For!



Sometimes we stumble upon something so BIG we just don’t know what to do with it, but we know it’s going to make a huge impact on our future in a positive way. That’s what affiliate & internet marketing is for many of us. The problem is that there’s so many terms to get a firm grasp on that it could make your head spin, which is why this back-to-basics guide to online marketing has been created. Bookmark this page, keep it handy so you can always refer back to it anytime you want to quickly look something up in the future.

How to use online marketing guide:

Open up your ‘search function’ then type in the word you wish to look up. Sometimes the term you have in mind and the term as it’s spelled on this page will be different so just do your best to look up variations or just scroll down the entire list until you see what you want, each marketing term will be broken up into its general concept and then further broken down into its specific term.

Here we go…

The Absolute Basics

These are the broad, general concepts and terms used across the entire field of “internet marketing” so it’s best to learn these first.

Online Marketing / Digital Marketing / Internet Marketing (all one & the same thing)

  • All three terms above basically mean the same thing which is to market a product that is digital and online. Although the product does not actually have to be connected to the internet at all times in the case of “Digital Marketing” and can instead be distributed with other means such as a CD, or memory card, often times you will find that most products these days are distributed over the internet and the practice of marketing these types of products are referred to as online or internet marketing.

digital marketing

Domain Name:

  • You can think of this as the address to where your website lives on the internet. There are different types of domains such as ( .com .net .org ) and a whole bunch more, but when dealing with something important like your business, you usually want to aim for a domain which is .com in order to give your website that extra bit of prestige. You can typically invest in these domains direct from your webhost, or you can purchase them from domain registrars such as or


  • If a domain is the address of where your website lives, then a web host is the house it lives in. A web host is just a fancy name for a computer-server that you can upload files to, upload web pages to and point your domain name at so when people search for your website or click on your links they will be directed right to the appropriate place for viewing your website. A website can not exist without both a domain-name and a web-host, so keep that in mind when planning your own websites. One of the most popular web-hosts of today is called HostGator and they not only have excellent prices for you to choose from but their customer service is 2nd to none! Check them out if you wish, click this link to land on their website.


  • You probably already know what this is but in case you’re not sure of the technical explanation of what a “website” is then it’s simple this… A website is a collection of pages all hosted under the same domain-name. A website can be the host of different file types such as images, videos, ebook files and just about anything else that your computer can open inside of your web-browser. That’s it, pretty simple really.


  • Blogs are in fact part of a website, which is why the term comes from an even older term which is “web-log”. Many times you will see a website have a separate section which hosts their blog, and you can do this too if you don’t plan on having a website which is only a blog. Blogs typically are just a collection of articles (much like the Powerhouse Affiliate blog) and inside those articles you’ll find a wide range of subjects covered for you to pick from. Blogs are a very easy way to get started online as a digital marketer as they give you a home base to run your operation from.


  • Content Management System, this is a software which allows you to create things such as websites. WordPress is technically considered a CMS, in case you didn’t already know that. These types of software are great for those of us who are not very technical as it allows us to create complex things like websites in a very simple fashion. Often times these types of software are very visual in nature, allowing for you to create a “wysiwyg” type of website or blog. (wysiwyg) stands for What You See Is What You Get.


  • As mentioned just above, this is a CMS which has been adopted in a major way. As of the writing of this article, WordPress Sites Make Up 14.7% of the Top 100 Websites in the World, so you can see just how popular it’s become!


  • You probably hear this word thrown around a lot. It simply means a segment of a market or a category if you wish to use that word instead. A great way to get a visual grasp of what a niche is, visit and take a look at their menu of different categories. You’ll notice they have the main categories (also known as niches) and when you click on one, it will usually expand down into further sub-niches. There can be a niche within a niche within a niche all the way down until you just can’t find any more niches the deeper you dig. Thanks to this little fact it’s practically impossible to run out of marketing options, all you have to do is keep digging or searching within different categories. By the way, Amazon is a great place to find brand new niche ideas if you ever run out of ideas on your own!

Niche Marketing

  • This is the practice of targeting your marketing efforts specifically to your target niche. This is done by offering a solution to a “niche problem” which is genuinely useful.

Digital Nomad

  • This is a fun term which you’ll sometimes see tossed around. It basically just refers to a person who is often times very tech-savvy and capable of earning a living online despite having no set place of business. Often times folks who work from home can be considered a digital nomad and even those of us who enjoy the freedom of that “laptop lifestyle” definitely classify as a digital nomad. Basically, it’s a person who makes their living online no matter where in the world they are and they aren’t tied down to one specific location.

Digital Nomad


  • A professional who works with more than one client and does so often times from the comfort of their own home. Think of this as a home-based employee under contract. A specialist who takes jobs based on their own skills and applies them to earn a living online (not necessarily as an online marketer). These can be writers, artists, fact-checkers, literally anyone who has a skill or a combination of skills they use to help others for a nominal fee.

Affiliate Marketing Terms

Here we go… the terms which are specific to the type of marketing Powerhouse Affiliate specializes in. Keep these in mind especially as it’s probably safe to assume if you’re reading this right now, you’re interested in affiliate marketing. So let’s continue with the below-mentioned terms described in this beginners guide to online marketing.


  • Specifically speaking about affiliate marketing terms, an advertiser is a product owner (can be a corporation or an individual business owner) who pays 3rd party networks, specific websites or even other product owners in some cases (which is known as a JV or Joint Venture) in order to feature their product in an effort to sell it or to advertise it to affiliates so that they can sell it for a commission.


  • This is the reverse side from an “advertiser” and it just means the website, or individual who places ads on their websites which the advertiser has negotiated for. Think of it like this… the advertiser sees a website they want to place an advertisement on so they will contact the website owner and negotiate a price in order for them to put their ad on that website. When this is done, that advertisement is considered to be “published” which would then make that website the “publisher”. See what I mean? Although a publisher is usually a specific website, it could also refer to an individual whose business model is to find these advertisers and match them up with websites to put ads on. But for simplicity sake it’s easy to just remember it as a website that ads are put onto.

Affiliate Marketing (Affiliate Marketer)

  • The two terms above are so close they’re explained as one and the same. These are people just like you and me who market and advertise other products in order to earn a commission. This is a subject which can become very complex with all the details that are contained within it, but for right now it’s best to just think of it in these simple terms. People who sell things for a cut of the profits.

Affiliate Network

  • Think of this as a hub which connects advertisers with affiliates. These are places such as Clickbank, JvZoo, and all of the CPA networks under the sun. A lot of the time you’re going to have to apply to these networks and wait to be accepted but it’s all just part of doing business as your own boss.

affiliate network

CPA Marketing

  • Cost Per Action is a very particular type of marketing which pays affiliates based on a direction action which is specified by the advertiser. This could be anything from simply getting someone to sign up to an email list, submit a form for an insurance quote or even make a direct sale if that is what the advertiser wishes to happen by the affiliate’s efforts. Some of these CPA networks are a bit tricky to get accepted into but if you take your business seriously and can demonstrate to that you intend to be a legitimate member of their network (and it doesn’t hurt to have your own website which looks professional) then you can usually get accepted into a CPA network. You may have to deal with being rejected then calling them up for a one on one talk, but again that’s just all part of doing business as a professional affiliate.

CPC Marketing

  • This stands for Cost Per Click Marketing which is just a fancy way of saying “paid ads”. If you use things like Google, Bing, or even Facebook to run advertisements then you’re officially a cpc marketer, congratulations!

Guru (Expert)

  • These words both have their own unique meanings outside the context of affiliate marketing. However, when it comes to this field it generally just means anyone who knows more than those they teach, which means you don’t actually have to be an ‘expert’ in order to be considered one in this industry… so be cautious of who you learn from, look into them a bit more than at a glance because this industry if full of fake “gurus” and that’s just a fact.

Product Review Site

  • This is what it sounds like, a website which specializes in reviewing products and/or services. These are often times used as tools for affiliates to gain more affiliate sales by directing potential customers to a review which was written by them in hopes the reader will like what they see and decide to buy (using the affiliate link provided on the review) thus earning a commission for the affiliate.

product review sites

Price Comparison

  • This type of website falls under a subsection of the “review website” but this time focusing on prices which is important for some niches. Something you’ll discover a lot of physical product based websites do is a price comparison chart. A powerful tool for any review site is the price chart as it lets your customers see for themselves what is on offer at a glance.

Coupon Sites

  • There is a good chance you’ve already seen a few of these. Ever hear of as they are one of the big contenders in this niche of ‘coupon sites’. These are actually an excellent way to advertise a product or service in a sneaky way as many of these websites get a ton of daily traffic and if you have something people want they’re bound to discover your coupon. It’s a powerful way to fit your offer into a market which it might not necessarily be available to otherwise.

Digital Product

  • These are anything that isn’t physical in nature but still hold value of sorts. They’re things like eBooks, videos, photos, audio files like .mp3, anything else up to and even including access to a ‘members only’ website. Whatever can be sold in order to get access to, or distributed for free via some electronic device is considered a digital product.

Membership Site

  • Speaking of membership sites, these are websites which have a blocked off section that people can access only by becoming a paid member of that site. Powerhouse Affiliate offers both versions of membership, the other type of course being free. However, if you wish to join us for free and like what you learn then you’re always welcome to upgrade and get all the excellent features and perks that are offered exclusively to our premium members. Check us out by clicking… Right here

MVP (Minimum Viable Product)

  • Have you ever purchased something and were then presented with an up-sell or “OTO” which stands for One Time Offer? Chances are you might have and in that case you already know what an MVP is… and nope, it’s not the “most valuable player” in this case. It’s what the base-product is, the thing that fulfills the promise given in the sales pitch but provides little to nothing else but the bare bones basics.

Physical Product

  • This is anything that’s not digital but instead can actually be physically touched. Books, CD’s and even stuff like USB Drives which contain digital products on them can all be considered physical products. Outside of the typical stuff associated with internet related products, physical products also extend to stuff like exercise equipment, clothes, shoes, food, anything at all that exists in the physical world.

Content Marketing Terms

Here we have the terms which are particular to marketing with content such as blog articles, embedded videos, digital books and etc.


  • This is a generic term referring to the ‘stuff’ on a website, contained in the pages of a book, a video, anything that exist for someone to consume and learn from or be entertained by.

Content Marketing

  • This is the act of taking that content mentioned above and distributing it with the focus of using it to promote a product or service. A lot of times you’ll find blogs featuring articles or posts which promote something to the reader, this is a form of content marketing. The same thing can be done in videos and audio-based podcasts. It’s basically a more elaborate form of advertising.

Scannable Content

  • A great example of this is what you are reading right now. It’s content which is broken down into sections and subsections so it’s easy for the reader to skim through it to point out specific details from it at a glance.

affiliate marketing wikipedia


  • This is typically a post on a blog (but not always) which features things like quotes, interviews, and overall wise bits of information shared by experts in any particular industry. It can also be something similar to a review site which will instead ‘round up’ things like physical products for customers to review and make an informed decision on.

Listicle (List Posts)

  • A listicle is something that takes a bunch of information around a single topic and compiles it into a list, often times in terms of most to least importance (but not always). Sometimes these are done in just plain text, sometimes they’re done in the form of an ‘infographic’ which is a more visually pleasing way to present a list of information.


  • As mentioned above, these are visually impressive presentations. The easiest way to demonstrate this is to simply show you so here is a link to Google Images which will show you what an infographic looks like: Infographic Image Search

Evergreen Content (also applies to a niche or product)

  • This is just a nice way of saying “something that’ll always be relevant and in demand”.


  • The act of sensationalizing your headlines and titles in order to compel viewers to click on it and read more. Clickbait is something you must find a middle ground on because going too far with “clickbaity titles” will usually lead to your viewers disliking the content and often times repelling them from coming back in the future.

Landing Page (squeeze page / homepage / lead page)

  • A landing page is just a page that your viewer lands on after clicking a link. The link could come from an advertisement, a link on a blog or other type of website, even content found on social sites like Facebook or Twitter can have links which direct someone to a webpage which would be considered a “landing page” in this case. It’s literally just a web page someone lands on after clicking a link.

CTA (Call To Action)

  • Every effective piece of marketing (and most advertising) will have a call to action. Often times this is just a piece of content, be it a sentence or an entire paragraph which compels someone to perform an action, often times that action is clicking a link in order to visit a sales page to buy something.

call to action

Blogging & Vlogging

  • These are two variations on the same thing, one being in written form while the other is in video format. You can blog or vlog for just about any purpose under the sun from promoting something to just keeping a video journal because you enjoy doing it. YouTube is a very popular place to find plenty of vlogs, a lot of times you’re going to discover many popular vloggers use their platform to also promote various products and services as an affiliate.


  • This is someone who’s gained notoriety in their field. Someone who’s considered popular and has a lot of followers on sites such as Instagram, YouTube and even Facebook or Twitter. An influencer has such a big following that just a single post or video from them can influence the market in some way in both the positive or negative light. If you can work with an influencer you might have a powerful means of advertising something, just keep in mind working with influencers can oftentimes be very expensive.

influencer marketing


  • This is a video seminar, often times they are interactive between the host and the attendees. A webinar is a very powerful way to promote expensive products and services as it allows you to host a live event you can then make a sales pitch and responder to any lingering doubts on the spot. These webinars can often times be recorded and used as video sales letters or even learning tools for future use as well.


  • Think of a podcast as a modern day radio broadcast. Sometimes they’re video based and other times they are audio only. They can be done live or recorded for publication at a later time. Podcasts are a powerful way to reach out to an audience and are also a great platform to sell advertising spots on once your podcast becomes popular enough to entice advertisers.

Let’s Wrap Things Up

This list could go on and on for miles and miles… we have only covered the base needs in this internet marketing guide as they pertain to online & affiliate marketing. The best thing to do in case there’s something you need to figure out that is not covered here is to just perform a Google Search for the term.

Powerhouse offers a lot of lessons on a variety of these terms and many more not covered here. If you’d like to team up with one of the most powerful affiliate training platforms in the industry today then give our homepage a look, just click on our logo below to land on the appropriate page.

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Affiliate Tips

How to Do Social Media Affiliate Marketing – Easy 10-step Guide



To be successful at social media affiliate marketing, you just need to do TEN simple things in regards to your posts and social media channels. 

In this article, I will explore, step by step, how to set up a successful social media affiliate marketing business.

For affiliate marketing, social media is one of the most widely used tools. When done right, you can create a successful stream of income for yourself. 

For an in-depth outline of marketing affiliate products through social media, read this article. For detailed understanding of all kinds of affiliate marketing tools, feel free to sign up for Powerhouse Affiliate’s free affiliate marketing course.

Quickly Jump to any Section:

  1. Sign up for an affiliate program and choose products to sell
  2. Identify your audience for social media affiliate marketing
  3. Choose a social channel for affiliate marketing
    1. Facebook affiliate marketing
    2. Instagram affiliate marketing
    3. Twitter affiliate marketing
    4. Pinterest affiliate marketing
  4. Create quality content
  5. Engage audience through two-way interactions
  6. Use photos and videos to engage audience
  7. Post actively
  8. Promote quality products through social media affiliate marketing
  9. Use short and clean redirect links
  10. Promote you social posts
    1. How to do affiliate marketing on Facebook
    2. How to affiliate market on Instagram
    3. Affiliate marketing on Twitter
    4. Affiliate marketing on Pinterest

Here’s how to use social affiliate marketing:

1. Sign up for an affiliate program and choose products to sell

affiliate marekting program

Choose one of the many affiliate programs out there. Choose an affiliate program that is reliable, offers good commissions, has a good brand value, and has a good affiliate cookie duration. You do not have to tick for all the criteria while choosing an affiliate program. Decide what’s important to you. One feature of the program might make up for another. So, evaluate various programs like Amazon Associates, PowerHouse Affiliate, and CJ Affiliate, and choose one or more for yourself.

Ensure that you do not fall in any scams. We have written an article on identifying and avoiding affiliate marketing scams.

2. Identify your audience for social media affiliate marketing

Identify your audience for social media affiliate marketing

Identify the audience that you will target through social media affiliate marketing. Learn about their age group, their interests, geographical location, etc. After that, learn about the kind of social media channels your audience is using and engaging with. For example, your audience might be Women aged 25-45, who use Instagram and Facebook and have interest in startups, cooking, and home decor. Learn such details about your audience before you go for social affiliate marketing.

3. Choose a social channel for affiliate marketing

choose a social media channel for affiliate marketing

The next thing you do in social media affiliate marketing is to choose a channel to promote through. Once you know which channels your audience prefers, choose social media channels you think will be the most effective and profitable to work with. 

You can choose all or a few relevant channels to work with, depending upon your execution capacity. It is best to stick to one or a few channels and work on them properly. Here are a few popular social media channels to work with for affiliate marketing:

3.a. Facebook affiliate marketing

facebook affiliate marketing

Facebook affiliate marketing is straightforward. This platform offers a lot of opportunities and features to sell affiliate products. Facebook has 2.37 billion active monthly users.

Affiliate marketing on Facebook is used to create a user base that is influenced by your recommendations on the channel. It is a good way to reach a wide audience that can be engaged well through various features of Facebook. Facebook analytics also help you narrow down your audience and help you create informed Paid Ads on the channel.

To learn how to affiliate marketing on Facebook, you can explore our Affiliate Marketing Course or read Point 10 below.

3.b. Instagram affiliate marketing

instagram affiliate marketing

Instagram is a fast-growing platform. It had 1 billion monthly active users in June 2018, as per Statista. These users have varied interests and demographics. You can easily target your prefered set of audience on Instagram through features like sponsored Ads, organic hashtags, insta stories, verified Instagram accounts, collaboration with other influencers and high user engagement.

To learn tips and tricks on how to affiliate market on Instagram, Jump to Point 10 below.

3.c. Twitter affiliate marketing

twitter affiliate marketing

Twitter affiliate marketing is also very popular. In this era, where opinions and news can be shared and people can be influenced in as little as 280 characters, Twitter is gaining popularity among affiliate marketers.

Affiliate marketing on Twitter can be very effective with little effort, as the platform had about 330 million daily active users in Q1 of 2019, as per Statista. Like other social media platforms, it also offers various paid and organic modes to reach a wide audience.

3.d. Pinterest affiliate marketing

pinterest affiliate marketing

Pinterest works like a charm, when it comes to affiliate marketing. It’s where you can use powerful imagery to attract users to your affiliate products. The platform feeds users with posts as per their interests, which helps marketers reach their audience automatically.

Affiliate marketing on Pinterest can be very lucrative, considering the platform reportedly had about 322 monthly million users in the 3rd quarter of the year 2019. You can add meaningful content and links to your posts to ensure that they reach the right audience.

4. Create quality content

add quality content

It’s cliched, but the content is the Key! Post regular educative and entertaining content on your chosen social media channels. Your generic and affiliate posts should in 80-20 ratio. Do not post too much promotional and affiliate content. Create videos, images and articles that educate and entertain users in your niche. Once you have gained the trust of your audience, you’ll easily be able to influence them to purchase your affiliate products.

5. Engage audience through two-way interactions

engage with two-way interaction and communication

Aim for high engagement rates to keep audience interested in your content. Your posts shouldn’t be a one-way communication. Use features like polls, comments, and reactions to get your audience’s opinion. This helps in people being able to relate to you and trust you as a content creator. Actively reply to comments and reviews to show that you are listening. Modify your content to suit your audience’s preferences.

6. Use photos and videos to engage audience

engage users with photos and videos

Photos and videos tend to get better response on social media than text-based content. Link relevant images to affiliate products to get a better click-through rate. Videos are great to hook users and, hence, are great to motivate users to purchase your affiliate products.

7. Post actively

social media posting

Persistence is important. Make a schedule and stick to it. Your audience needs to understand that you are actively serving good content. Give them a reason to stay connected to your channels. If you go missing in action for long or if your posts are sporadic, then your users might lose interest in your channel over time.

8. Promote quality products through social media affiliate marketing

sell quality products

One important thing to keep in mind is to put your name to products that are of good quality. Refrain from marketing low-quality affiliate products. People will trust you in the long run only if they have a good product experience after making a purchase. Good quality products will earn you a good word of mouth, adding to your follower base.

clean urls

Affiliate links are generally untidy and long. Try to use clean redirect links from your website to ensure that people are comfortable clicking on them from your social media pages and posts. You can also use link shorteners to make the links look clean.

10. Promote you social posts

promote social posts

Once you have created good content, you need to promote your posts for three reasons⁠—get more followers, higher content engagement, and more affiliate sales.

Here are a few ways you can promote posts on different social media platforms.

10.a. How to do affiliate marketing on Facebook

Create quality content (pictures, text and videos), add affiliate links, join relevant groups on Facebook, share posts on relevant groups, and create paid ads and optimize them.

Affiliate marketing with Facebook can also be done through Facebook stories. Create a product catalog on Facebook and promote it. Write and promote entertaining and educative content for your niche to build audience and to gain your audience’s trust. Invite people to like your Page. If you are learning how to start affiliate marketing on Facebook, then you can try our Free affiliate marketing course. 

10.b. How to affiliate market on Instagram

Instagram affiliate marketing can be done by adding sponsored affiliate links to your Instagram posts, reach a ‘verified’ status to add links in Insta Stories, or add a link in your Bio to get traffic to your affiliate links.

Use the right hashtags to organically reach your audience. Reply to comments to improve the engagement rate of your posts. Overall, affiliate marketing on Instagram will work only if you are regularly posting interesting and engaging content for your users and not just selling.

10.c. Affiliate marketing on Twitter

Twitter affiliate marketing can be done by promoting your posts using the right hashtags, choosing a theme of posts, creating a story with your posts, and promoting through Ads. Add links to affiliate product images, so that users can reach your products to purchase them.

10.d. Affiliate marketing on Pinterest

To promote your posts on Pinterest, you can add the right keywords to the titles and descriptions of your posts. Understand the interests of your audience and create content around it. Relevant keywords will help Pinterest show your posts to the audience with an interest in the content and products that you are promoting. 

Add links to your posts to direct users to your affiliate products. You can also use Paid Ads on Pinterest to promote your posts among users who search, browse and discover content.


Social media affiliate marketing can be very effective when done right. It gets you a higher ROI as you are able to engage users easily and frequently.

Affiliate marketing through social media can be done through channels like Facebook, Instagram, Twitter and Pinterest. Choose the channels your audience prefers, create quality content, and promote that content organically and through paid Ads.

Choose quality products to promote through social media affiliate marketing. Create educative and entertaining content to engage your audience. Publish affiliate product posts only 20% of the time.

Build audience, brand, engagement and trust to be successfully able to sell affiliate products.
Besides social media marketing, you can also sell affiliate products by creating a website for affiliate marketing or making an affiliate marketing ebook.

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Affiliate Tips

Affiliate Marketing Scams to Avoid Online



Affiliate marketing is a legitimate business. Many marketers out there are making their living from affiliate marketing of products and services. 

There are various legit affiliate marketing business programs and training courses in the market. 

However, amidst genuine business and learning opportunities, there is a lot of grey matter that comprises of scams and bogus schemes. Such bad elements in the market often make people believe that affiliate marketing is a scam, but that’s not always true.

In this article, I will cover two main aspects of the negative side of affiliate marketing:

  1. Common affiliate marketing scams to watch out for
  2. How to avoid online affiliate marketing scams

Common Affiliate Marketing Scams to Watch Out for

1. Multi level marketing or MLM programs

Multi level marketing or MLM programs

There are various Multi-level affiliate marketing programs that sell products or services that pay little commission. Such programs want affiliates to enrol more affiliates in the program, and that is what most of the commissions are attached to. 

Such programs may seem attractive to begin with, but in the long run, they are not profitable for affiliates. The time and energy you spend on a program like this can be spent on a genuine program that will earn you affiliate revenue for a long time.

2. Affiliate marketing pyramid schemes

Affiliate marketing pyramid schemes

These are the most dubious affiliate scams. They offer no service or product. The whole model is based on getting more affiliate through existing affiliates. An affiliate program joining fee is generally charged by such programs. Your initial investment is distributed to the affiliates who helped in enrolling you. You dive in the same vicious cycle of enrolling other affiliates to earn commissions.

Affiliate marketing pyramid schemes should be avoided, period! You can use that time and money in setting up a genuine affiliate marketing business or on learning affiliate marketing methods that will earn you real money.

3. Paid affiliate programs

scam Paid affiliate programs

Like pyramid schemes, there are other affiliate programs that have paid entry. These programs have products or services to sell, but they charge a fee from affiliates to join the program. Often, such programs turn out to be scams that collect a small fee for joining, but often to not give back what is promised.

You can easily find free affiliate programs online. There are many reputed affiliate programs that are free to join and that offer transparent dashboards displaying the clicks and sales you drive for them.

4. Become rich quick affiliate scams

Become rich quick affiliate scams

This is an age old trick in the book. Many affiliate programs promise that they will make you rich in a few days, weeks or months. They show shiny offers and reports, so that you are lured into subscribing to their programs, but at the end of the day, they turn out to be full of empty promises and substandard products.

You can become rich quick by genuine effort. It doesn’t always have to be hard work, but it has to be the right type of work. You will have to put in what is required to succeed at affiliate marketing. Avoid chasing fluffy programs and promises to waste your time and energy.

5. Inflated Income reports

Inflated Income reports

One thing common about many fake affiliate programs and scams is that they display affiliate income reports of their affiliates, that are either inflated or fake. Sometimes such reports are true but they misrepresent the earning of an average marketer on their platform.

Always use your instinct and discretion to assess such reports. Do not be bedazzled by statistics that seem too good to be true.

6. Substandard or fake products

fake products sold by affiliate marketing scams

Always pay attention to the quality of the products you will promote through affiliate marketing. Do not fall into the trap of affiliate programs promising to pay high commissions on the sale of substandard products. Some products like AdFly and Pat Flynn are often categorised in this section, because of their unclear offering.

You can be successful at affiliate marketing only if you are selling genuine products and services. Marketing substandard products will require more time, energy and money and will not get you the desired returns in the long run.

7. Affiliate Marketing Training to Get 10,000 visitors per day

online marketing course scams

Not only affiliate marketing programs take you for a ride, but you will also find affiliate marketing training courses out there that promise to teach you the tricks to get 10,000 and more visitors on your website quickly. Some of these courses are genuine, but many of them are full of empty promises. These training programs come in the form of ebooks, podcasts, elearning programs, and more.

Always use your discretion in recognising genuine learning opportunities. Even if you can get less than 10,000 visitors a day to begin with while learning valuable affiliate marketing lessons, choose a legit place to learn.

8. Upselling of affiliate marketing courses

upselling affiliate scams

In the affiliate marketing training world, another trick that is popular is upselling of actual courses. Such marketing programs generally push a beginner affiliate marketing course that is priced low. They list the curriculum and all that you can achieve through what you learn. Such form of affiliate marketing lies and mislead beginners into buying programs that are not worth it.

Once you purchase the low-priced affiliate marketing course, you will, more often than not, be upsold the actual course. Your first purchase will most likely be useless without the final product that is priced high. You can stay away from such courses and try free affiliate marketing courses or courses that have good reviews online.

How to Avoid Online Affiliate Marketing Scams

Now that we have listed the most common affiliate marketing scams and lies in the market, I will talk about the most basic and easy ways to identify an online affiliate marketing scam and avoid it.

1. Visit their company’s website

visit affiliate program websites

Always visit the company website of the affiliate marketing program to assess how genuine the the company is. Check the reviews on their website, see how old the company is, read about their existing affiliate network, read about their payment methods, etc. If a company is not clearly revealing their policies and methods, it’s most certainly hiding something. Online marketing scams often leave a lot of loopholes in the information they display. Read between the lines, if any form of essential information is missing from their website.

2. Google It

Google affiliate marketing programs and scams

Always do a Google search about an affiliate program. When you Google a program, you will come across news, website pages, reviews, and much more about that program. Look at up to 2nd or 3rd page of the Google search engine results to learn about your affiliate program’s legitimacy.

3. Read Reviews

read reviews about affiliate programs

Try to find and read reviews about your affiliate program. If it’s a good program, you’ll know by the kind of review people have written, and if it’s a bad program or a scam, then you will most definitely find a lot of reviews about that, too. You can visit forums like Warrior Affiliate to read what people have to say about your chosen program. Reddit and Quora are also good sources to learn about programs and courses.

4. Follow your gut – Is it too good to be true?

Follow you gut about affiliate marketing scams

After you have done the required online research, follow your instincts about a program and their products and services. If something seems too good to be true, then stay away from it. The internet reveals a lot about any product or service if you do the right research. Always know a program well to dive in and start marketing their products as an affiliate or to subscribe to their affiliate marketing courses.

So, if you’re wondering. ‘is affiliate marketing legitimate?’ The answer is, ‘Yes’. But you have to be careful in selecting a program that is genuine and trustworthy.

I hope this guide about identifying and avoiding affiliate marketing scams is helpful. If you have any specific questions about any particular program, then leave a comment below.

Stay tuned for more affiliate marketing-related content.

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Affiliate Tips

Top 12 Tips to Create an Affiliate Marketing Ebook



Affiliate marketing ebooks are often used to market and sell products. However, the book can’t be all about sales. It has to be educational, entertaining and value-driven.

In this article, we will explore the best ways to create affiliate marketing books that help boost your affiliate marketing sales.

As a bonus, I will also cover a short list of best affiliate marketing books and resources at the end of this article. (Unrelated to this article, but will help you in promoting your affiliate marketing book.)

1. Choose a product niche for your affiliate marketing ebook

choose niche - affiliate marketing ebook

First of all, choose an affiliate product niche that you know about. It’s important to write about a topic you are good at. You can always get to know more about a product through research, as long as you have an interest in the topic and would love to learn about it. 

Also, ensure that the product you’re choosing has a good market. Your effort will be worth it if the product has a good demand in the market.

2. Find the right affiliate programs

choose an affiliate program

Identify good and reliable affiliate programs that offer the affiliate products you chose. 

There are five things to look at while choosing an affiliate program—Program’s brand positioning, product offering, commission rate, cookie duration and payment methods.

There are many reliable affiliate programs out there. Some give great commissions, some have longer cookie durations, while some have such good brand reputation that they make up in volume what they lack in commission rates.

Some good affiliate programs out there are Amazon Associate program (includes Amazon ebook affiliate program), Powerhouse Affiliate Program (our very own), CJAffiliates, ShareASale, etc.

3. Make a sheet of affiliate links

sheet of affiliate links

This step is optional, but I always suggest that you make an Excel or Google Sheet of your selected affiliate links. This helps you find all the relevant products links in one place.

It doesn’t have to be an exhaustive list. Choose the products carefully, so that you can plan your affiliate marketing ebook around them.

4. Write a working title of your ebook

writing a title of your ebooks

Do some research on Amazon Kindle Store and see what books in your niche have good reviews. This will give you an idea about what people like to read about.

Write a few working titles for your ebook. Choose one to start with. This will make the base for creating an outline for the book and writing it. A title works as a broad theme that you keep in mind while writing the book. It can give a book direction. 

For example, if my ebook is for selling home products, then I can write a book called ‘Organize Your Home and Save a Year of Your Life’ or ‘A Clean Home to Declutter Your Personal Life’.

You can always change the title of your ebook later, if you feel like it. You can also skip this step and start without a working title. It is recommended, but not compulsory.

5. Read a few popular ebooks in your niche

read ebooks in your niches

Read a few popular ebooks in your niche to understand what people like. This will help you write better by understanding what users want to read. It will also give you writing ideas. You can always write on an existing topics from a fresh perspective.

6. Create an outline of your affiliate ebook

create an outline of your book

To make your writing process more streamlined, it is best to create an outline for it. This will save you time while writing and editing the book. This is how the best writers write their books. They create a wireframe of the book and then start writing.

This will also help you plan where to add your affiliate links and suggestions so that the readers are convinced to purchase those products.

7. Write your ebook or hire a freelancer

writing affiliate marketing ebook

This is the most important step of this whole exercise. Write your ebook to genuinely help people on a subject. You can even write your book to entertain the readers. Either way, your book should deliver real value to your audience.

Many people end up writing affiliate marketing ebooks that are too salesy. This can put off readers and get you bad reviews on Kindle and other ebook stores. Promote your affiliate products passively in the book.

Create a story or a theme that readers can relate to. Once they feel connected with you, you are more likely to sell affiliate products to them.

If you are busy or think that writing is not something you are good at, you can even hire a freelancer to write the affiliate marketing ebook for you.

8. Add affiliate links to your ebook

add affiliate links to ebook

Add affiliate links to your ebook at the right places. Do not add links where the pitch is to salesy. Always be subtle in your promotions. Deliver content value to readers while suggesting an affiliate product.

9. Edit and proofread the ebook

proofread affiliate ebook

Some people are really particular about spelling and grammar. Edit and proofread your book or take the help of a professional to do so. People can give a book bad reviews just because of some punctuation or grammatical mistakes.

10. Design your ebook and format it

design your ebook

Once you have written your ebook, format it as per the requirements of Amazon Kindle Store or other such ebook stores. Format your book neatly. Use readable fonts and heading styles. Convert your ebook to PDF and other acceptable formats.

11. Publish your ebook for affiliate products (and pricing)

publish your ebook

Once your book is ready, publish it on Amazon Kindle Store and other such places. You can give your ebook for Free to begin with, till it gathers some good reviews. Later, you can increase the price, as you like.

People tend to download Free ebooks a lot. So, starting with an affiliate marketing free ebook is always a good idea. Some books do well even if they are paid, but to get to that point, it’s good to gather some good reviews.

12. Promote your ebook

promote your ebook

Once you have created and published your ebook, promote it through various modes. You can create a website for affiliate marketing ebooks.

Search engine optimizing your website will help you get traffic through search engines. You can even promote your ebook through paid Ads on search engines and social media. Organic social media promotions can also help.

Best Affiliate Marketing Books and Resources

best affiliate marketing books

Also, as I promised, here’s a list of some of the best books on affiliate marketing. There are also various free affiliate marketing courses to help you learn how to promote a website.

  1. Ebook (Paid): Affiliate Marketing: The Beginner’s Step by Step Guide to Making Money Online With Affiliate Marketing by Kevin Ulaner
  2. Ebook (Paid): Passive Income: Ideas – 35 Best, Proven Business Ideas for Building Financial Freedom in the New Economy – Includes Affiliate Marketing, Blogging, Dropshipping and Much More! by Chandler Wright
  3. Ebook (Paid): Affiliate Marketing: How to make money and create an income by A Anderson
  4. Ebook (Free): The Beginner’s Affiliate Marketing Blueprint: How to Get Started For Free And Earn Your First $10,000 In Commissions Fast! (Make Money Online With Affiliate Marketing in 2019 Beginners Edition) by Alex Marketing
  5. Online course (Free): Powerhouse Affiliate Marketing Course by Joey Babineau

All the best with your ebook affiliate marketing project and feel free to leave a comment below if you have any queries.

Stay tuned for tips and tricks on affiliate marketing.

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