Hey everyone this post on solo ads is inspired by a few publishers who are asking us for email traffic strategies on the network in order to promote our high paying trial offers for diet, skin and muscle. There is an opportunity to find some untapped traffic and cheap clicks using email traffic.
Many “powerhouse” affiliates are aware that under the broad umbrella of health and beauty, the most profitable sub niches are diet, skin care and muscle. Whether you are a newbie affiliate marketer or a seasoned professional, promoting one or more offers in the diet, skin and/or muscle niches will prove to be extremely profitable!
Popularity of Diet, Skin, and Muscle Offers
As a human race, we always want to look good. We are therefore willing to try any remedy, technique or trick in the book to fulfill our aspirations of looking good. Across the globe stress and unhealthy eating habits are on the rise and the average body weight is rising too. According to the Food Research and Action Centre (FRAC), in the US alone, 68.5% of people are overweight and obese and close to 35% are medically obese.
There is a huge part of the global population looking for weight loss solutions. Some of the best converting countries include Canada, United Kingdom, Australia, Brazil, and the United States!
The ‘diet’ niche is part of the weight loss category. While most people don’t have the time (or the inclination) to exercise they want to lose excess weight with a diet. Or people want to supplement their exercise with the right diet to get their weight loss results faster. The publicity around the wide range of popular diet supplements like Garcinia, Green Coffee, Forskolin etc. are making people eager to try these products out for themselves and the first place they go to find them is online. In order to monetize this craze you need a solid offer that performs. Check out Vault Affiliates Network for some of the best high profile diet, skin and muscle CPA offers available.
These are people who want to go the extra mile beyond weight loss; they want six pack abs, a ripped look, strong arms, bulging chests and so on.
Also included in this group are amateur fighters, people actively involved in sports and even those recovering from injury.
Exercise programs, muscle building supplements, and specific focused diets are some of the best offers in this niche.
This niche focuses on beauty and skin related products. The most lucrative sub categories in this niche are wrinkle reduction, or anti aging treatment. Beauty/cosmetic products and anti-aging products are on the rise and its no surprise in North America since everyone here is getting old! This niche offers tremendous opportunities such as organic skin care, natural skin care etc. These are areas that elicit maximum interest levels from the average customer today.
So how can you begin crushing these niches?
There are several traffic sources that work well including social media, ppc, banner buys and the rest. This post will talk about a traffic source that many people don’t usually think about trying because they think they need to own a list.
Why Solo Advertising is Effective to Promote Diet, Skin and Muscle Offers
First of all here is my attempt at a solo ad definition:
A “Solo Ad” is an ad which is sent out to a list of email subscribers and contains a single ad or what some call a “swipe”. Many advertisers believe that Solo Ads, are more effective than ads embedded within normal websites because solo ads have the readers’ undivided attention. Not all list owners will sell advertising through solo ads, but those that do, often charge more for them than the ads which are “embedded” within their websites.
While there are several online advertising methods like videos, native ads and more, solo ads have been found to be very effective specifically for these 3 niches. The reason is simple.
The nature of the offer in these niches is such that it addresses a very personal requirement of the individual. Your target customer is probably embarrassed that she is overweight. That young man is perhaps frustrated by his non-lean physique. Yet someone else is upset that she is starting to see wrinkles in the mirror.
Solo ads that convert offer an opportunity to personally reach out to these individuals. By creating a high quality compelling solo ad, you can easily address all the specific concerns of your target audience with respect to their problem and tell them in detail how your product (the offer you are promoting) will help them. The solo ad lets you have an individual conversation with your prospective customer. Banner and other display ads target customers in bulk and not individually.
Here are 5 sure fire solo ad strategies for success in the diet, muscle and skin niche.
1. Select the Right List
These are high competition niches, so you need to be as targeted as you can. While selecting your solo ad provider, study their list profile, and ensure that the target audience profile matches that of your ideal customer. Find out if subscribers have been consistently receiving valuable content; this increases the credibility of your offer, as subscribers will trust the content they receive. You can even secretly join the list to see if the owner sends out good messages or if it is just spam.
2. Create a Compelling Headline for Your Ad
The headline/subject line of the ad should serve as a hook that will compel the readers to open the email and read further. Effective headlines are those that squarely address the pain point of your customer. For example- “This Diet Helped Me Lose XXX Pounds With No Exercise” or “I went from Skinny Nerd to Lean and Mean – Here’s How”, “57 Year Old Mom Looks 28! Here is Her Secret”.
3. Tell a Story- Personal Stories Work
Solo ads offer the opportunity to tell a story and hook your customers. You can tell the story in the email or link them from the email to your own custom landing page with graphics and design which can be much more effective. For a personal story, talk about how you struggled with being overweight, but now thanks to ‘ABC Diet’ (your affiliate offer) you have lost excessive weight and regained your confidence. Using before and after pictures work well. You can set the tone with the headline and continue your story in the body of your ad. The power of a personal story is that readers identify with it. They see you as having been in a position where they are now. And when they read about your transformation due to the product, their motivation to purchase increases.
4. Include Expert Opinions, Studies and Testimonials
Including an expert opinion in your solo ad fosters greater confidence in your product. For instance, a qualified dietitian or doctor talking about the significance of certain components of a successful diet plan would greatly enhance conversions of the diet plan (which contains all these components) you are promoting.
You could also include scientific studies, clinical trials and other data as applicable about ingredients in your muscle building supplements and/or the beauty products you are promoting. Testimonials which tell the story of success of your products also boost conversions.
Where can you get these testimonials? Usually you can get them directly from the offer’s page itself including the clinical trial information and studies.
5. Direct to a Squeeze Page and Offer Value
As mentioned above if you direct traffic to your landing page it is more effective. You can also try sending to a squeeze page so as to build your own list. To motivate people to subscribe to your list, offer them something unique and of value, so that they share their email ids. For instance, in the muscle niche, it could be a free e-book titled –“15 Foods that are Secret Muscle Building Supplements”.
Where Can You Find Good Lists To Advertise To?
Join Powerhouse Affiliate PREMIUM and check out our “money making guide” called “Top Places to Find Solo Ads to Buy in the Diet, Skin and Muscle Niches”.
(Get a FREE LIFETIME PREMIUM membership if you are an ‘Active Affiliate’ on Vault Affiliates Network.)
Top 5 Internet Marketing Gurus & Why You Should Follow Them
Who is the Best of the Best for Internet Marketing Gurus & Why Does it Matter?
Internet marketing gurus usually get a bad rap.
We all see the ads where these gurus stand in front of a huge mansion, or take a cheesy Lambo pic! Anyone can waste their cash renting a lambo for a day so who can you really trust?
If you want to become a good online marketer, you have to learn from someone.
Internet marketing requires solid education and up to date methods. There are REAL internet marketing gurus who have proven to deliver real results.
I want to highlight 5 places you can find information a mentor or guide who will teach you the secrets of online marketing.
Thankfully, there are several top internet marketers in the world who share their career secrets online through websites, books, and online podcasts.
The top online marketing gurus in this list have made an impression worldwide and are proving to deliver solid value to the online marketing world. These top online marketers have created a legacy for the newbies of online marketing.
Here is my list of top internet marketing gurus to follow. Web marketing experts like these allow beginners to start online marketing on the right trajectory.
Online Marketing Guru, #1 – Gary Hamel
Gary Hamel currently writes for the Wall Street Journal but he can be considered as one of the most impressive online marketing gurus of the century. The influential strategist is also a visiting professor at the London Business School and he is a force to be watched carefully. Take a quick look at his website or read a few of his publications to understand just how the quirky genius works. This sales and marketing guru has definitely made a mark in the world and hence has rightly made place in this Internet Marketing Gurus list.
Internet Marketing Guru, #2 – Darren Rowse
Even newbies to the internet marketing world know that Darren Rowse is one of the best internet marketers. Rowse set up a personal blog in 2002 but he quickly managed to hit the big time due to his impressive thinking. The guru marketer’s personal blog was quickly followed by other blogs that were closely followed by readers. However, it was not until ProBlogger that Rowse actually hit the top line. The blog provides advice for bloggers and website owners and also offers an impressive job board for fellow bloggers.
Web Marketing Expert, #3 – Pat Flynn
This down-to-earth marketer is one of the most closely followed geniuses online. According to last records, the marketing guru easily generates more than $50,000 in revenue through blogging. His Smart Passive Income podcast also has more than 200,000 downloads and is a followed by double that amount. For novices, his top online marketing blog offers a wealth of tips that can be invaluable in setting up a successful online internet marketing campaign.
Internet Marketing Coach, #4 – Neil Patel
Neil Patel is one of the best internet marketing gurus. He has clients like Amazon and Viacom and it definitely pays to listen to what he is saying. At present, the budding genius runs QuickSprouts that is followed by industry experts, marketers, and entrepreneurs as well. Check out his SEO and expert internet marketing tips that can literally make a 20% difference to your website. Patel is also quick to catch emerging websites, trends and tools and he was the first to point out popular brands like KissMetrics and CrazyEgg.
Online Marketing Expert, #5 – John Chow
This well-know affiliate and internet marketing guru teaches people how to make money online and he does it quite well. Most of his secrets are available online at Amazon through his book ‘Make Money Online: Roadmap Of A Dot Com Mogul.’ Marketing authors like him are game changers for newbies.
This concludes our Top Affiliate Marketing Gurus list. We hope you find this list of digital and email marketing coaches useful.
Of course, you might have your personal top internet marketing coaches and experts that you follow to learn about internet marketing. If you have, do write in to us by leaving a comment below. We would love to expand our list of internet marketing experts to help as many affiliate marketers as possible.
Tell us why these online marketing experts and their concepts are your personal favorites and what you’ve learned from them and help other fledgling marketers expand their skills as well.
Leave a comment below if you have specific questions about any of the digital marketing industry leaders and top marketing gurus.
Stay tuned to learn more about affiliate marketing.
You can also take affiliate marketing training from us at powerhouseaffiliate.com to learn more about online marketing, like many successful internet marketers do.
If you’re an affiliate marketing enthusiast, you can also checkout our new affiliate marketing program.
Get Higher Opt-In Rates With These Few Tips
Traffic is the lifeline for any offer, if you’re not getting people to see what you’re promoting then you’ll never get anything to convert and that’s simply a fact. There are a lot of different sources for traffic but what we’re focusing on today is email as it’s the one source you have the most control over.
In order to get leads on your list you first need them to opt-in and to do this effectively it’s important you’re optimizing your sign up forms, so let’s talk about a few very simple ways you can do for better email conversion rates.
Put it above the fold
The moment somebody lands on your page you want them to see your form, even if they don’t pay attention to it, you want it there in their view. The reason for this is because 80% of most people’s viewing time on any webpage is often spent above the fold, this means they won’t even scroll down or might not scroll very far before backing out or closing your page. Additionally, when most people whom make return visits see that sign up form over and over they’ll be much more likely to finally give in and sign up.
Every publisher be it in print or digital media always charges a premium for the adspace which is displayed above the fold and this for the the very reason just mentioned, it’s for the same reason everyone wants the top spot on the Google SERP and it’s the same reason you should be treating your own web pages with the same regard. You can have these forms somewhere on the page itself as an embedded form or you can use a pop-up in the form of a light box, something that is easily dismissed in order to be compliant with most ad platforms who frown on web pages that use pop ups which aren’t easily dismissed.
Make a STRONG call to action
This one seems like a no-brainer but you would be surprised at how many new to marketing and advertising simply don’t make a proper call to action and in some cases just don’t make one at all. Adding a call to action is one of the best practices for email opt-in. The difference between a conversion and a lost lead can be your call to action. In the case of collecting leads to an email list you’re going to need to demonstrate value in some form to entice the sign up from your viewers.
you’re going to need to demonstrate value in some form to entice the sign up from your viewers.
What you decide to offer as that valuable thing to entice a lead is up to you. In some cases it might be something free that’s normally for sale or it could be access to privileged information they’d otherwise not have access to. You do need to be sure that what you offer is of actual value to your lead however because gone are the days when you could throw any simple little bit of digital content up and expect somebody to fork over their email for it.
K.I.S.S. your forms
If you’ve not heard of the “kiss rule” it goes like this… “keep it simple, stupid”. Sure it’s been changed over time to make it a bit more politically correct but nothing cuts right to the point like the original. Keep your forms simple, don’t fluff them up with unnecessary details and always make it very clear what you want from them.
The fewer input boxes people have to think about, the fewer chances they have to change their mind. This can mean the difference of a few percentage points worth of conversions. We live in an informational savvy age now, people know what will happen when they fork over their details and they will either give you fake information which is not very useful or they just won’t give you anything at all if you ask too many data points where it seems unnecessary to do so. If you’re just collecting leads to market affiliate products to later then you really don’t need anything more than a name and email address and in many cases just the email will do fine.
Walk them through it
It’s easy to assume that anyone reading your opt-in form is going to know what to do next but time & time again this has been proven wrong. There are going to be a fairly large percentage of people who will sign up to your email list from your capture form and then simply stop there, never to check the emails sent to them and eventually forget about it all entirely. Don’t let this happen, walk them through to the follow up step of checking that email and do it in a simple way.
It helps a lot if somebody is redirected to a new page after signing up, this page should give a few details on what they need to do next in order to get what they signed up for or to simply remind them that it’s now waiting for them over at their inbox.
How We Can Help
Here at Powerhouse Affiliate we’re always working around the clock to bring our members top of the line training material in order to get them each the best results possible. This is an interactive community of professionals and those looking to become professionals alike, all working together to break new ground and get things done… all the way to the bank.
We cover a ton of different strategies so you can pick what works for you and we’re always doing our very best to make it quick to learn and easy to understand. Come check us out at our main site… PowerhouseAffiliate.com
An Honest Email Marketer’s Review of Aweber: And How To Use It The Right Way
Yup, today is all about review Aweber specifically and what I think of it as well as how to properly use it for email-based affiliate marketing. When it comes to any style of marketing there’s more than one way to do it right and email marketing is absolutely no exception what so ever. There are just as many different styles of emails and subject heading as there are professionals under the sun, what will suit you best is going to be determined by your personality and what goals you’re aiming at.
Why Do We Use Aweber & Not Something Else?
Easy… We were kicked off another best email marketing platform for being “too aggressive” in our email marketing practice. That’s right, we used to use another service before switching over to Aweber and were kicked off of it because our method was deemed “too aggressive” which is pretty darn funny looking back on it now because we’re even more aggressive with some of our lists and absolutely racking in the profits hand over fist thanks to it. Later on you’ll be shown a snapshot of just ONE of our blog’s revenue streams, there are multiples per blog and multiple blogs.
Now, for purposes of not making enemies within the industry we work, the name of that particular autoresponder service will remain nameless. It’s also important to note that they’re not a bad service by any means so don’t be afraid to give others a shot if you find that Aweber isn’t to your liking as affiliate program. It’s just that, Aweber, email marketing software, is by far the easiest to use and has given us the higher delivery rates of the ones we’ve tried. They have awesome and rapid customer service as well as a lenient payment processor that will work with you (within reason) should you happen to fall behind on one or your payments once or twice… just don’t take advantage of this because you could still lose your account over it.
How Do We Use Aweber For Email Marketing?
Well, we have a number of different lists all setup within a single account and each of those lists are aimed at a different purpose within a handful of niches. The purpose of this article you’re reading isn’t a word-for-word tutorial on how to use Aweber’s different tools, we actually already have that contained within our premium membership training material (go here if that interests you) but instead we’re going to give a quick rundown of what to expect when you jump into Aweber’s dashboard and how all the neat stuff they offer can work for you.
Create Your List First… and then
There is some confusion about this among many new marketers, they don’t know which steps come first and why. When you are just beginning with a new campaign you have to create a list first and then add subscribers to it second. Think of it like making a shopping list, first you have to grab the piece of paper and then you start writing stuff on it. Well, in Aweber first you have to create your piece of paper that’s called a list… then you can start adding subscribers to it.
The image above is just a quick screenshot of our account (it’s just a partial shot, there are many more lists than what is depicted here) and as you can see, there are a few parts surrounded in red.
- All the way at the top is the “manage lists” button, you can access this from the main dashboard by clicking on it.
- The green “create a list” button which will walk you through steps necessary to make a brand new list.
- At the far-left is the different email lists you have, ours are blurred out to keep our lists safe, it’s nothing personal against you but we have to protect the integrity of our business.
- And just off to the right-side of that is the “subscribers” count where you can see how many you have on any particular lists, depicted in the image above are two very new lists so we’re still building up the subscriber count but as you can see, one of them is already doing quite well with over 27k subscribers.
Once you have at least one list all setup you can then start doing that email affiliate marketing thing to gain subscribers. There are a ton of ways to get people to subscribe to your email lists, many of which we cover in our membership course so if you’re interested to learn then you’re encouraged to have a look at our homepage and see it for yourself.
Doing Some Actual Email Marketing with Aweber
So, your list is setup and you have subscribers but what about doing a bit of actual email marketing? Well, in order to turn those subscribers into revenue you have to think of it as a newsletter which you use to promote offers, share helpful information and over all just keep in touch with people who want to hear from you.
Above is another screencap of one of our lists to illustrate what you might expect to find when dealing with your own email lists inside of Aweber. This is the “Legacy follow up series” page and it’s where you will work with the actual autoresponder portion of the Aweber service.
You have the “create a message” button which is colored in green. Clicking that will direct you to the email composer which is the tool you use to actually write your email messages. The big red box near the lower-left are the different emails already composed and part of the follow-up series and just off to the right of that is the open-rates for each one of your emails.
A quick note on open rates… A lot of “gurus” will teach you that your open rates are the most important thing and although it is important to come up with headlines that compel your audience to click and actually read your emails it’s not the most important number to keep track of, that would be your revenue.
You could have opens rates which are half the one’s depicted above and still make a killing in your revenue figures, it all comes down to other key factors which again, we won’t cover here but you can find it all contained within our official training program. Let’s talk about what having a thriving email list can do for your website traffic next!
The Blog Traffic & Email Subscriber Synergy
It’s already been mentioned that having an active email list is basically just like running a newsletter where you keep in contact with folks just like us who have shown an interest in you or your offers or information. What this means is that you can basically recycle old leads and p
ossibly turn them into new sales or new visitors for ad revenue.
Above is a screenshot of just one day’s earnings from just one blog, and keep in mind that this is only the ad-money and not the CPA revenue we also have going on which is typically responsible for about an extra $1k per month, per blog at minimum with some blogs doing many multiple times that each month. The reason we’re showing you this specifically is because about 80% of the traffic comes from email subscribers with the other 20% coming from Google search traffic and YouTube video traffic.
Another great thing to consider is that these blogs which are basically just cranking out money each month are side projects, they aren’t even our main focus which is native ads and maintaining the Powerhouse Affiliate website. CPA and affiliate marketing is our full time gig so the fact we can even generate these extra thousands of dollars on the side each month is really neat!
If you treat your list right, keep it neat and tidy by deleting unsubscribers on a weekly or bi-weekly basis and don’t spam them (it’s okay to be a bit aggressive, but there is a line to be weary of) then you can keep sending traffic over to just about any website you wish over and over again. It’s really a great proposition to basically pay for a lead once and then you have access to them for as long as they remain on your list.
If you don’t have an autoresponder yet or if you’ve been thinking about starting your own email marketing campaigns then it’s probably a good idea to test drive Aweber’s services for free and then decide if it’s a good fit for you.
Click on the image above or the link below to go get your free trial setup today and start working on your new money generating revenue stream. It’s pretty easy, very beginner friendly and you have the benefit of teaming up with us if you choose to where we’ll help you along the way. On top of that, Aweber has been around a very long time and have an entire library of helpful lessons and tutorials to teach you everything you need to know about their platform. Extra tutorials are always popping up on YouTube as well so you’ll never be left alone and confused.
Link To Aweber’s Free Trial… Click Right Here!!
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