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Retargeting: A Powerful tool for Affiliate Marketers

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Conversion rate is the mantra that drives success in affiliate marketing. For most affiliate marketers, an increase in conversion goes hand in hand with an increase in website traffic. However, with the increase in advertising and more awareness about internet advertising methods, there are people who don’t prefer to buy online based on very their first visit to a site.

Enter retargeting.

An amazing tool in the hands of affiliate marketers, retargeting allows you to leave your website imprinted upon the mind of the person who has visited your site but has not converted yet.

What is Retargeting?

Imagine a visitor to your site who wants to opt-in to your list or wants to purchase a product that you are offering. For any possible reason, the visitor might decide not to go ahead with the purchase or the information sharing. The reasons for this could vary from a knock on the door at the worst possible time to a postponement of the decision to buy. Retargeting is a method by which you can choose to display advertisements to that user the next time he/she opens a website, any website within a retargeting network. Retargeters today have an estimated reach of 90% of the internet and this provides you with a very powerful tool to remind the user to visit again and complete his/her transaction without having to send them emails or reminders.

How does Retargeting work?

Simple. Once you sign on with a retargeting service provider, they give you a few lines of JavaScript code to install on your website. This code is small in size and there will be no noticeable change in the speed with which your site loads. However, your website will now download a cookie into the visitor’s computer based on the activity done while browsing.

You can set certain conditions to use this cookie to display targeted ads just for that customer alone. For Example: A visitor to your website entered some details and clicked on submit but it was not enough for your needs. Distracted by something, the visitor just closes the window. Retargeting services will use the cookie downloaded to the computer, and offer you the option of advertising the offer that the visitor originally wanted to sign up for. So the next time the visitor opens a website that is a retargeting partner, your ad will be displayed on the screen only for that visitor alone.

Many Combinations Possible

Retargeting websites offer their clients a whole lot of mix and match combinations which can be useful for affiliate marketers. For example, you can decide how many times the visitor gets to see your advertisement on other partner websites. You can decide to show the visitor the same advertisement 3 times a day for 14 days or just once a day for 30 days. The combinations are left to you to figure. This provides you with a great tool to keep reminding the visitor to complete his/her purchase or opt-in with you.

You can also offer different advertisements based on which products the customer was browsing before he/she left your site. For example, a person who had clicked on a premium clothing brand would be targeted with ads that feature that brand, while a shopper looking for a pair of shoes could be sent an ad with shoes as the central theme. There are many combinations available to marketers with retargeting.

Can be Designed to Stop after Conversion

What happens once a visitor reads your targeted banner ad and remembers to finish what he/she had left incomplete? The best retargeting service offers a service which categorizes people based on whether they have visited your landing page post conversion. Known as a ‘burn pixel’, post conversion, the visitors will be placed in a separate group for you to decide further action. You can either choose to stop showing them your ads altogether or decide to display cross section ads as well. For instance, if you are selling tires and accessories, once a visitor converts by signing up or purchasing tires, you can choose to display accessories advertisements.

Designed to follow the Visitor Around

Affiliate marketers can use retargeting services in order to take a peek into the internet browsing cache of their site visitor and understand what kind of products the person has been looking for online. This information can then be used to push ads related to those particular products no matter which site the person is browsing as long as it is part of the retargeting network. Once the person goes back to the original vendor’s site and makes a purchase, the affiliate marketer’s software can claim a commission from the merchant for driving traffic to their site and helping with a conversion.

Retargeting- Now Social Media Friendly

It is now possible to push your advertisements into social media feeds as well. Using the same principle of browsing through your internet history, retargeting services and affiliate marketers can now push content directly into an interested prospective customer’s Twitter feed or Facebook wall as advertisements. So if you visited a popular tire store and browsed through a certain range of tires, chances are, you will see advertisements for the store when you sign into Facebook. As an affiliate marketer, this is a great opportunity for you to take advantage of as it enables you to target an interested customer on social media where he /she is likely to spend considerable time or visit at least once a day.

Best Practices and Ethics

According to the Quality Assurance Guidelines (QAG) of the Interactive Advertising Bureau, it is imperative that merchants be aware of where and how they are advertised. The guide recommends that merchants be able to request and analyze information as to how advertisements are bought, the current ad placements and placements available in the future. The guide further recommends that affiliate networks report the websites on which impressions or clicks occurred and allow merchants to approve or reject ad placements and purchases.

Retargeting marketing is not without its share of controversy; many internet users compare retargeting to stalking. It is nevertheless a useful tool for affiliate marketers and networks that are looking to convert more and more visitors to their site in order to increase revenue.

Have you used retargeting campaign? What has been your experience? Do let us know in the comments.

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Joey Babineau

Affiliate, Media Buyer, Trainer at Powerhouse Affiliate
I have been an online Affiliate Marketer since 2002.Powerhouse Affiliate is where I provide training on how I became free from working a 9 to 5 job, and became a full time Affiliate Marketer. Over 75,000 people have been trained by my team and I inside: http://powerhouseaffiliate.com
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Affiliate Tips

How to Create a Website for Affiliate Marketing in 5 Easy Steps

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How to Create a Website for Affiliate Marketing in 5 Easy Steps

If you’re creating your first affiliate marketing website, then this guide on how to create a website for affiliate marketing will help you in the task through simple steps.

Building affiliate websites doesn’t have to be difficult. You can easily create your own website for affiliate marketing, if you know a few simple things about the setup process. Setting up an affiliate marketing website for posting content and promotions is simple and can be done without the help of professional developers.

In this article, we will discuss all the steps required to make an affiliate website.

What to Know Before Starting Affiliate Marketing

Before you start affiliate marketing, you should know a bit about how affiliate marketing works. 

You can learn about the best practices for affiliate marketing through any affiliate marketing course that can simply explain the concepts, tricks and tips for affiliate marketing.

How much does it cost for building affiliate marketing websites?

Building a website for affiliate marketing requires a small amount of money. You will have to spend a small amount on the Domain name and Web Hosting for your website. This cost can be anywhere from $3/month to $ 15/month or more. Remember to get a good hosting service for your website. I will cover how to buy a Domain name and Web Hosting later in this article.

How to create a website for affiliate marketing with little cost

Using the following steps on how to make an affiliate website, you can easily create a successful affiliate earning platform for yourself.

Quick jump to any step on how to make an affiliate marketing website:

Step 1: Choose an Affiliate Program

Step 2: Choose a Few Products to Promote on Your Affiliate Website

Step 3: Get Affiliate product links from your Affiliate program

Step 4: Create a website for affiliate marketing with little cost

Step 5: Create Compelling Content or Blog Posts Around Your Affiliate Products

These steps illustrate various image examples to show you how things look in real while setting up an affiliate website.

Here are the steps to ‘how to build an affiliate marketing website’:

Step 1: Choose an Affiliate Program

Choose an affiliate program that you’d like to work with. There are various amazing affiliate programs out there to choose from. Here’s a guide on how to choose an affiliate program that’ll work for you.

There are various affiliate marketing programs out there. Pick one that has the kind of products that you’d like to promote through your website, that offers a good commission plan, and that has flexible payment options.

You can choose from top affiliate marketing programs like Powerhouse Affiliate Program (our very own), Amazon Associates, eBay, Bluehost, and CJ Affiliates.

Step 2: Choose a Few Products to Promote on Your Affiliate Website

From your affiliate marketing program, choose a few products that you wish to promote on your website. For example, I have an education technology website, where I promote Edtech toys and games. 

All the content you write and the designs you create will focus around these products. Therefore, either choose a product you know about or are willing to research about.

Also, different products have different commission rates. Choose the products that can get you good returns. It should either have a high commission rate or the potential for high volume sales.

Affiliate marketers sell all sorts of things like web hosting services, online courses, gadgets, fashion products, workout products, and adventure sports merchandise.

Step 3: Get Affiliate product links from your Affiliate programs

Wondering, ‘How to create an affiliate link for my website?’

You will easily find your affiliate links on affiliate program platforms. These links contain reference to your unique affiliate ID. 

Here are a samples of an affiliate link on Amazon Associates:

How to create a website for affiliate marketing with affiliate links

Whenever you need to promote your affiliate products, use these affiliate link ONLY. This helps the Affiliate program track the clicks and sales that come through your website. You will get commissions on sales made only if the users purchase after clicking on your affiliate links.

Tip: Make an Excel or Google Spreadsheet for the products and their affiliate link. This will make it easier for you to find their links to add in your website’s blogs.

Step 4: Create a website for affiliate marketing with little cost

Wondering ‘how to setup an affiliate marketing website?’

In the following subsections, I will show you how to setup an affiliate marketing website with WordPress. WordPress affiliate website builder is free to use. It’s one of the largest website builders in the world. 

This affiliate website builder exercise will help you set up your affiliate business in no time.

4.a. Choose a Domain Name

The first thing to do when you are setting up an affiliate marketing website is to choose a domain name. 

How to create an affiliate website domain? Here’s how you do it.

Your Domain name is your website’s address. For example, this website’s domain name is www.powerhouseaffiliate.com. This helps your users find you on the internet.

There are various domain name registrars out there. You can choose any registrar to purchase a domain name at a low price.

It’s not complicated! You can easily select a domain name on Bluehost (Get Your Free Domain), nameCheap and other such website.

4.b. Host Your Website

Your Web Host is the web server you rent to host your website on the internet. This helps your users see your website on the internet. There are a dime a dozen web hosts out there. If you are creating your first affiliate marketing website, then I suggest that you choose a basic service with a good web host.

Ensure that your web host allows easy WordPress installation, so that you can just choose a template and create a website in minutes. Also check that your web host offers good customer service and has an easy-to-use user panel.

Some of the web hosts like Bluehost are popular and cheap. You can read about Bluehost services below:

To secure your web server, you can add an SSL certificate to your hosting, to encrypt the communication between web browsers and web servers, so that your users can safely use your website.

bluehost domain for How to create a website for affiliate marketing

4.c. Create a WordPress Website | How to make an affiliate website for free

Once you have booked a domain name and purchased web hosting services, then all you need to do is go to your web hosting platform and click on WordPress Installation. WordPress is a great free affiliate website builder. 

When you click on WordPress Installation from your web host service, it will prompt you to choose a WordPress Template. 

After choosing a website template, you can just start working on your website’s pages and posts. WordPress makes it easy to build your own affiliate website.

I recommend that you spend some time knowing the following three things about your WordPress Website:

i) Know Your Dashboard

Spend some time knowing all the features and tools available to you on a WordPress Website. This will help you carry out all website maintenance related tasks easily.

ii) Set up General Information About your website

From the dashboard, go to Settings > General and set the Site Title, Tag Line, WordPress Address, Site Address, and Email Address.

The Site address should be ideally set in https://www.domainname.com/ format. 

Retargeting: A Powerful tool for Affiliate Marketers 1

iii) Try adding a page to the website

Website Pages are static pages or permanent fixtures of your website. Their names can be displayed in the Top navigation of your website.

Set up pages like About Us, Privacy Policy, and Terms and Conditions.

Retargeting: A Powerful tool for Affiliate Marketers 2

iv) Learn to Add Posts to the website

Use Posts section to add blogs to the website. Your blog page will be a dynamic page, so as you add more blog posts to your website, they will show on your Blog Post page. 

Retargeting: A Powerful tool for Affiliate Marketers 3

You can decide the URL structure for your blogs in Settings > Permalinks.

Retargeting: A Powerful tool for Affiliate Marketers 4

And this is how you build an affiliate website. Now that you know how to create a website for affiliate marketing, I will tell you how to make that website effective in earning you commissions.

Step 5: Create Compelling Content or Blog Posts Around Your Affiliate Products

Create an affiliate marketing website that is impactful with good content. Content is the key to running a successful affiliate marketing business.

You need to write blog posts, create videos and infographics to deliver value to customers and motivate them to purchase your affiliate products.

Make affiliate website content your priority!

5.a. Write posts that are engaging and well-structured

The next thing to do is to create Affiliate Website content that is well-written and structured. Create good quality content, so that your users are motivated to return to read your blogs often. Add headings and subheadings to your posts, write short and clear sentences, and include useful information for users. Write product reviews, user guides, top product list, and so on.

5.b. Add Your Affiliate Product Links to Your Website Content and Calls to Action

In every blog post you write, include the affiliate links for your products. Include clear and motivating Calls to Action. This will ensure that users click on calls to action, which have your affiliate links, and purchase the products. This step is essential for you to earn commission through your affiliate activities.

5.c. Interlink Your Website Well

Always remember to interlink your website well. Link related blogs to each other. Always mention 2-4 other blogs in each blog. This will help reduce your website’s Bounce rate, and hence improve your ranking on search engines.

How to make an affiliate website successful? Promote Your Affiliate Marketing Website

Once you have created an affiliate website and started creating engaging content on a regular basis, you need to start marketing your website and blog posts to draw traffic to them. 

Setting up an affiliate marketing website brings fruits only after people start visiting your website and click on affiliate links to purchase products.

More traffic will convert to more sales and hence more commission. If you’re wondering how to make an affiliate website successful, refer to the following points.

Optimize Your Blog Posts for Search Engines

The first thing to do is find the right keywords for your website and blogs. Include those keywords on your website and in your posts. This will inform Google about the relevance of your content to the users searching for those keywords. Include your keywords in the Meta tags and content of your website. Interlink your website well to reduce Bounce rate. Create relevant and traffic-driving backlinks for your website.

Promote on Social Media

Another important promotion method is to post about your content on social media. Create a subscriber base on social media. Regularly post on social media, and promote your posts through organic sharing and paid Ads. Optimize your campaigns over time to get the maximum ROI.

Create an Email Marketing List

Email marketing goes a long way in building a strong base of loyal customers. Build an email marketing list, and send relevant content from time to that email list, so that the subscribers are motivated to positively engage with your marketing messages and content sent through emails. Add proper CTAs to your emails to get traffic to your website and sell affiliate products.

Run CPA campaigns

The last, and the most important way to promote your affiliate website and products is to run CPA campaigns. Take proper CPA marketing training to create campaigns that get you relevant traffic that is interested in purchasing the products that you are promoting through your posts. Optimize your CPA campaigns over time to get the best ROI.

Conclusion

Build affiliate websites that are relevant to your audience and product niche. Buy a domain name, and use good hosting services for your website. Use affiliate marketing website builder from WordPress to make your work easy.

After setting up an affiliate website, post relevant content that speaks to your customers and encourages them to purchase after clicking on your affiliate marketing links.

Building an affiliate website is worth it if it gets relevant user traffic who is willing to purchase. Nurture your audience through relevant email, social media and CPA campaigns.

Start an affiliate website promotion campaign that speak to your audience. Tweak your campaigns from time to time to get the best ROI.

We hope that this post on how to create a website for affiliate marketing helps you kickstart your affiliate business with ease.

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Joey Babineau

Affiliate, Media Buyer, Trainer at Powerhouse Affiliate
I have been an online Affiliate Marketer since 2002.Powerhouse Affiliate is where I provide training on how I became free from working a 9 to 5 job, and became a full time Affiliate Marketer. Over 75,000 people have been trained by my team and I inside: http://powerhouseaffiliate.com
Joey Babineau
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Affiliate Tips

Top 5 Marketing Gurus of the Online World (and they have something to say)

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top marketing gurus

If you want to become a good online marketer, you have to learn from the best.  Of course, this means finding a mentor or guide who will teach you the secrets of online marketing.

Thankfully, there are several marketing gurus in the world who share their career secrets online through websites, books, and online podcasts.

Retargeting: A Powerful tool for Affiliate Marketers 5

You can also take classes from us at powerhouseaffiliate.com to learn more about online marketing.

However, there are a few marketing gurus who have made an impression worldwide and are literally considered the ‘Steve Jobs’ of the online marketing world.

We have our personal favorites, as well, and we’ve listed our top five marketing gurus (in no particular order) that you should learn from as well.

We have also mentioned marketing gurus’ companies, books, courses, etc. where you can learn from.

Here’re our top marketing experts to follow:

Marketing Gurus, #1 – Gary Hamel

Gary Hamel currently writes the Wall Street Journal but he can be considered as one of the most impressive online marketing gurus of the century. The influential strategist is also a visiting professor at the London Business School and he is a force to be watched carefully. Take a quick look at his website or read a few of his publications to understand just how the quirky genius works. This sales and marketing guru has definitely made a mark in the world.

Marketing Gurus, #2 – Darren Rowse

Even newbies to the internet marketing world know about Darren Rowse. Rowse set up a personal blog in 2002 but he quickly managed to hit the big time due to his impressive thinking. The personal blog was quickly followed by other blogs that were closely followed by readers. However, it was not until ProBlogger that Rowse actually hit the top line. The blog provides advice for bloggers and website owners and also offers an impressive job board for fellow bloggers.

Marketing Gurus, #3 – Pat Flynn

This down-to-earth marketer is one of the most closely followed geniuses online. According to last records, the marketing guru easily generates more than $50,000 in revenue through blogging. His Smart Passive Income podcast also has more than 200,000 downloads and is a followed by double that amount. For novices, his blog offers a wealth of tips that can be invaluable in setting up a successful online internet marketing campaign.

Marketing Gurus, #4 – Neil Patel

Neil Patel is one of the top internet marketers. He has clients like Amazon and Viacom and it definitely pays to listen to what he is saying. At present, the budding genius runs QuickSprouts that is followed by industry experts, marketers, and entrepreneurs as well. Check out his SEO tips that can literally make a 20% difference to your website. Patel is also quick to catch emerging websites, trends and tools and he was the first to point out popular brands like KissMetrics and CrazyEgg.

Marketing Gurus, #5 – John Chow

This well-know internet marketing guru teaches people how to make money online and he does it quite well. Most of his secrets are available online at Amazon through his book ‘Make Money Online: Roadmap Of A Dot Com Mogul.’ Marketing authors like him are game changers for newbies.

This concludes our list of the best marketers in the world. We hope you find this list of digital and email marketing gurus useful. Of course, you might have your personal top internet marketing coaches and experts that you use to learn about internet marketing.

In that case, do write in to us at powerhouseaffiliate.com.

Tell us why these marketing gurus and their concepts are your personal favorites and what you’ve learned from them and help other fledgling marketers expand their skills as well.

Leave a comment below if you have specific questions about any of the digital marketing industry leaders.

Stay tuned to learn more about affiliate marketing.

If you’re an affiliate marketing enthusiast, you can also checkout our new affiliate marketing program.

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Joey Babineau

Affiliate, Media Buyer, Trainer at Powerhouse Affiliate
I have been an online Affiliate Marketer since 2002.Powerhouse Affiliate is where I provide training on how I became free from working a 9 to 5 job, and became a full time Affiliate Marketer. Over 75,000 people have been trained by my team and I inside: http://powerhouseaffiliate.com
Joey Babineau
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Blogging Tips

How To Find Blog Ideas That Make Money

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You’re in a scramble and can’t come up with anymore blog ideas that make money. Perhaps you’re just getting started with blogging and you need to brainstorm a ton of ideas related to things you know nothing about, or maybe you just want to jump into your niche head-first and swim around for what your target audience is actually interested. These places we’re about to hand over to you are going to be an excellent collection of resources and start your blogging business, let’s get started.

Write Your Blogging Ideas Down

We’ll start here just for the simple fact that you might not know anything about the topic you’re researching. If that’s the case then you can’t really search that brain of yours for very much information and you may as well skip over this step.

However, if you do know the subject well enough to at least formulate ideas for further research then write them down! Hit Google searching for different keywords and discover the suggested, related search terms and write those down also. You have options here and they are all extremely low tech and simple.

Feedly.com

The Feedly website is basically a searchable hub or database of many different blogs all in one place. You can perform searches using a number of different filters and dig down to the best of the best in your own related niche and markets.

Retargeting: A Powerful tool for Affiliate Marketers 6

Find out what’s working best for your competition by discovering their popularity points and this can not only be done for different blogs but you can even see which particular articles are working the best on various websites, that’s a powerful thing.

AnswerThePublic.com

This tool called AnswerThePublic can probably do the bulk of your idea-searching for you, all you need is a keyword that’s closely related to any niche you want, search for it and then this thing will come back with so many possibilities it could very well make your eyes spin in your head.

Retargeting: A Powerful tool for Affiliate Marketers 7

It’ll bring back related searchterms, alternative search terms, terms which are broken up into logical search-based categories and way more than I can list here. There are both pro features and free features and the option to use either one is totally up to you and your requirements from the tool. You won’t get any search volume data but there is another site called SearchVolume which you can plug any of the keywords found into and get your results that way.

Reddit

Welcome to the front page of the Internet, Reddit.com. I don’t think this website requires any real introduction for most of us but in case you’re not yet familiar think of Reddit as an info hub that millions upon millions of folks visit daily. It’s broken up into different sections called “subreddits” and more subreddits are constantly being created and populated by interested readers.

Retargeting: A Powerful tool for Affiliate Marketers 8

Using it is easy, just search for a keyword then look around the page for all the possible, clickable links. Some will lead you to content while others will lead you even deeper down the rabbit hole. Some subreddits will require you to subscribe to them in order to view their content, if you don’t want to do this then just move on to another subreddit which is related… there are practically an endless amount of them out there.

Pinterest

Here’s another big brand in the game, Pinterest and it’s a great resource for finding ideas you may not find anywhere else. Depending on the niche you’re involved with you could discover Pinterest to be a potential goldmine of blog ideas that make money.

Retargeting: A Powerful tool for Affiliate Marketers 9

Pinterest is a very media-heavy site which is full of beautiful images for just about any topic you can think of. The site operates on a principal known as ‘pins’ which are what you will be browsing through. These pins contain just a little blurb of information about whatever the pinner wants and often times a link pointing back to some website they want you to visit. It’s possible to use Pinterest to also get traffic back to your blog if you can put in the additional work but that method of traffic is far outside the scope of this article.

YouTube

You probably already know what YouTube is, if you don’t then please click the link just given to you and take a look… you’re welcome.

Retargeting: A Powerful tool for Affiliate Marketers 10

Known as the largest video sharing website on the planet, there’s no shortage of ideas you can mine for on this platform. With it’s suggested video feature you’re going to have a constant stream of more ideas to browse through. With the added bonus of these all being videos, if you’re producing written content it’s a great way to hunt for ideas to then convert from one medium (video) and turn it into another (written) thus giving you a fresh spin from what’s already out there.

Buzzsumo

The BuzzSumo website is a pretty well known ‘secret’ for finding killer content to draw inspiration from. Much like with Feedly.com which was covered earlier, you can search for content that’s already proven to perform well. You’ve got different filters to work with and you can discover signals from all the main social sites across the board in an effort to only see the best and top performing content out there for your chosen search range.

Retargeting: A Powerful tool for Affiliate Marketers 11

This is a premium service which offers a slew of helpful tools and if you were to use nothing else but this and good old fashioned Google tools such as the search and keyword tools you’d have everything you need to go pretty far.

The Simple Conclusion

Coming up with ideas on a consistent basis is difficult. There are so many tools and resources for you to pull from and they’re all just laying around, waiting for you to pick them. We even have resources of our own inside the members area of our website, PowerhouseAffiliate.com

It takes some time, sure. It also takes a bit of ‘getting used to’ the process of hunting for new ideas and topics to cover for your content but after only a few hours with this stuff you might find yourself getting very quick and efficient with the entire process. It’s the whole concept that “content is king” which drives the success of many blogs and websites so finding what people want to read and what they’re actually looking for is always going to be a vital step in the entire process.

Retargeting: A Powerful tool for Affiliate Marketers 12
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Joey Babineau

Affiliate, Media Buyer, Trainer at Powerhouse Affiliate
I have been an online Affiliate Marketer since 2002.Powerhouse Affiliate is where I provide training on how I became free from working a 9 to 5 job, and became a full time Affiliate Marketer. Over 75,000 people have been trained by my team and I inside: http://powerhouseaffiliate.com
Joey Babineau
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