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4 Proven Ways to Get More Ad Clicks

Catching the attention of target users can be tricky. Getting them to click on ads is even more difficult. Most internet users are now aware that graphics on sidebars, no matter how discreet they may seem, are often ads. So how do you get more ad clicks on your sites?

How you talk to your users is key to making them click on your ad – put yourself in the shoes of the person you are targeting, understand what they need and how they would feel if they see your ad.

Yes, they may find your ad on the sidebar and not click on it BUT, if the messaging catches their attention, there is a high probability they will.

Writing a good copy will go a long way for your offers – this will determine the success of your campaign. Below are ways on improving your ad copies.

1. INTEREST

A user will never click on an ad that they are not interested in or if it is not catered to their demographic. The challenge is how to write a headline that will catch their curiosity without being too persuasive.

Examples below:

INSURANCE – If you have a site about pregnancy or family or just catered to mothers, which banner for insurance do you think will work best?  

Get more ad clicks

A.

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B.

Banner A is clearly much more catered to the demographic of the website, therefore would be the logical choice.

2. EMOTION

Humans are powered by their emotions and this plays a big role in their purchasing habits and even in their desire to click ads. The use of words that connect your ads directly to your audience’s emotions has a big impact.

Examples:

Quit Smoking – Looking to promote the latest “quit smoking” product from Clickbank? Try using an emotional type of angle…

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3. PROBLEM & SOLUTION

Secondary to emotion, consumers highly prioritize how they can benefit from your product or offer. Highlighting exactly what their problem is, and what you can offer to fix it is a good strategy for creating ads. The key is highlighting the benefits of what you’re selling, and showing consumers how the products can improve their daily life or activities.

Example:

DEBT OFFERS – Continue living your life. Contact us for a stress and worry-free debt management solution.

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4. CREDIBILITY

Feedback matters. Products that have been reviewed or recommended by famous people or other customers have a better chance of being purchased online. Testimonial-type ads or ads with credible influencers can be very effective.

Examples:

DIET – This is used a lot in the diet niche. Many affiliates and advertisers use testimonials from famous people to push their products. This strategy is extremely effective if done right. In recent years there was a lot of “heat” because people were using these testimonials without permission.

For example, many people were using Dr. Oz and Oprah images while promoting diet products. Many of these people were doing it without permission. Dr. Oz even confronted some companies which he claimed were using his name falsely to promote products. (See here: http://www.doctoroz.com/episode/dr-oz-takes-down-scammers-using-his-name-dupe-you ) Also in 2009 Oprah’s name hit the media in relation to affiliate marketing >> http://nypost.com/2009/08/20/outraged-oprah-sues-over-cure-ious-web-claims/

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The key is to make sure you have permission. The FTC is also watching when it comes to testimonials so it’s a good idea to read up on their policies before using celebrities or customer testimonials in your ads.

Here are additional key points to remember in making your headline and ads.

  1. Use positive keywords in your headlines. Avoid name dropping and using negative words.
  2. Avoid mention of competitors. This will arouse the curiosity of your audience to research.
  3. Study what works and what does not. Do an A/B testing of your headline, optimize those that generate more leads and drop what doesn’t.
  4. Read around. With the point mentioned above, look up and save headlines that catch your attention and save them. They might be of good use later on.

We hope this article helps you in increasing your ad clicks. It’s not easy to create an ad that doesn’t look like an ad. If you have any other tips, feel free to drop some comments below.

Thanks for reading! I am a FULL TIME Affiliate who has been doing this stuff online since 2002. Hit me up in the forum if you have questions or comments. Go to Powerhouse Affiliate and join now!

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