If you use Adwords for pay per click (PPC) advertising, Google will allow you to add additional text called ‘Ad extensions‘. Google adwords extensions
enable marketers to add more information about their products, as compared to a normal ad. The use of PPC ad extensions also means that ads will show up on the left hand side of the search screen above the organic search results instead of appearing in a cramped layout on the right. According to Google, in case of two competing ads, the one with extensions is given preference in terms of positioning; this can give a big boost to your marketing efforts. PPC Ad extensions also allow advertisers to drive traffic towards specific landing pages. For example, if you are a used car seller, you can put a link to a landing page which allows visitors to book a test drive right in there with your search advertisement.
Below, you can find a beginners guide to ad extensions, which will tell you how paid search ad extensions can help increase traffic to your site.
How to Enable Extensions
If you are already using Google Adwords, simply visit your Adwords account and select the ‘Ad Extensions’ tab on the top of your screen. There are different kinds of PPC ad extensions which you can select through a drop down menu. The popular categories of extensions as an adwords metrics are described below.
1. Sitelinks Extensions
Add sitelinks to your ad to direct traffic to relevant pages straightaway. This feature can be especially useful when you have specific pages for different products and you don’t want the visitor to go through the homepage to get to what he/she searched for.
2. Location Extensions
List your physical address with your advertisement with this extension Adding a location makes searching on Maps and navigation very easy for users searching from mobile devices.
3. Call Extensions
Add your phone number, allowing searchers to call you simply by tapping the call button. Most times, people prefer a direct number to call instead of having to visit your website and locate the contact information. It is much simpler to give them this information straightaway.
4. App Extensions
With this extension, you can show a link below the text linking to a direct app download.
5. Consumer Ratings Annotations
Add a ratings bar to your ad based on survey data.
6. Social Extensions
Show how many Google+ followers your business has. Remember, your Google Plus page must have a verified URL, the domain of your Google Plus Page URL must match the one in your ad and your Google Plus page must have recent, high quality posts and a significant number of followers.
7. Review Extensions
Display reviews by third party sources, which can be useful for searchers to find out how visiting your link will be beneficial for them.
8. Callout Extensions
This extension enables you to add descriptive text to offer more information. The call out makes this information stand out. For example, you could have ‘Free Shipping’ or ‘50% Off Sale’ highlighted in the call out extension.
Different types of extensions show up differently to searchers depending on the device that they are using. For desktop based searches, Sitelinks, Review extensions, Seller Rating Annotations and Social Annotations tend to display the best while Call Extensions, Location Extensions and App Extensions are more useful for mobile based searches.
According to Google, there is no extra fee to enable extensions for your advertisements. However, clicks on your ads including on the extensions will be chargeable. For example, if a user clicks on the call button extension that you have added, you will be charged for it. The cost of clicks on extensions is similar to the cost you pay when someone clicks on the headline. Clicks on review extensions, social annotations and seller rating annotations are an exception, however and they are not charged for by Google.
Fine tune your Extensions
If you are unsure about where to begin, simply start by using all extensions and observing the results. You can then choose to keep the extensions which gave you the maximum click throughs or results. As with keywords, monitoring and making changes is an important aspect of dealing with ad extensions as well.
How Ad Extensions Help
The immediately obvious benefits of extensions are many; they allow you to highlight your location on a map, show product information, add links to other pages within your site, share your phone number, and show how popular your business is on Google+ and other review sites.
However, there are several other benefits to deploying extensions to your advertisements. According to Google, Clickthrough Rates (CTR) see an increase of 30% on an average with ad extensions. Another study by Bing has shown that mobile device users are more attracted to ads which used multiple ad extensions. This study places the increase in click-through rate between 15-30%.
Extensions Affect Quality Scores
Google announced recently that extensions or their lack would play a part in how ad ranks are calculated. This move was made in order to ensure that the Google Algorithm could decide the optimum combination of extensions in any given auction.
Now a New Technology: Image Extensions
This is a relatively new addition to the extensions space. Image extensions, introduced as a beta by Google in 2013, offer advertisers the option of displaying images along with their advertisements and have the images show up in the search results.
According to Google, one in six searches returns results which display some sort of visual content. Images in search ads was a long standing demand which Google finally accepted and introduced the feature. Images will be displayed if Google feels that users would want images in their results. If the query is for home interior designs, images are more likely to be displayed than a search for home interior shop locations.
Images that you want to display with the advertisement can be selected and sent for submission. However, it is important that the advertiser owns all rights to the images that he/she wishes to display.
Go ahead and add ad extensions to your campaign to increase traffic. Do share your results with us in the comments.
Two Exciting Reasons for Starting Your Own Blog
Having your own blog is exciting. It’s a great place to put down your thoughts, connect with people from all over the world, and create your own personal online identity. However, there are thousands of blogs online. Very few of them become successful and some of them get less than 1000 customers per year.
You are a good writer and you know that your content will find interested readers. But is there a way by which you can set up a blog, get readers and convert them into customers? Of course you can and here are a few ways by which you can do it.
Why Start a Blog- Reason #1 – Affiliate Marketing
Affiliate marketing is probably the most popular method of making any blog profitable. However, there are thousands of affiliate programs online and all of them have different profit margins. Blog owners will also tell you that affiliate marketing did not work out for them. How do you find a program that will profit you and your readers?
At this point, most internet professionals will tell you a simple fact. You have to learn about affiliate marketing by joining a learning program like powerhouseaffiliate.com. Such programs can help you understand how the affiliate marketing process works. It will also help you find the right products for your niche audience and promote them successfully. For example, if you write about naturopathy, you need to find an affiliate program that deals with naturopathic products and link to that program.
Why Start a Blog- Reason #2 – Pay Per Click Advertising
PPC advertising is very simple to implement and you get paid for every click that a visitor makes on ads located on your website. As a blog owner, you sign up with a provider and the provider sends contextual ads that are relevant to your website content. Most people use Google AdSense and it does work quite well but there are several others as well.
PPC works if you have a lot of visitors coming to your website. Since only a fraction of these customers will click on the ads, you do need a lot of clicks to make money from this process. You should also know that the type of ad also determines just how much you can earn. For example, if you have a mortgage website, your provider will list ads regarding mortgages and financial products. As these products are expensive, clicks on these ads will generate more income.
You love your blog and you love writing. By using these simple tweaks, you could have a successful blog, reach out to thousands of readers, convert them into customers and make their lives better. As you can see, both these methods are simple but exciting ways by which you can convert your recreational blog into a paying blog.
Of course, you may require a little training on how to make these methods feasible. There are training videos and programs that you can find online and most of them are free. So what are you waiting for? Get up and make your blog a successful and profitable pastime.
Googles Finally Killing Off Their Most Popular Ads Metric
If you run ads on the Ads platform then you’re probably familiar with the Avg. Position Metric which displays your ad’s average position over the span of a target range of dates. So that means if you wanted to see what position your ad was showing up over the past week then you’d just look for your metrics during that timespan and glance at the average position, results! That’s going away now as of sometime in September of 2019.
Make Way For Absolute Top – Top
Here’s what it is. In November of 2018 Google rolled out two new metrics which will give you a better idea of which positions your ads are showing up in between the very top spot and the 3rd position from the top. This does mean you now have two numbers to look at in order to average out where your ads are being placed during the duration of their lifetime, but according to the reps at Google, this will serve you up a much more accurate understanding of your ad position.
Top & Absolute-Top Metrics are already in full swing in your AdWords dashboard, if you’re not yet using them to your advantage in order to gather an understanding of your ad-performance then have a glance at the official documentation from Google to see what they say about it.
According to the help-doc using these two new Google Ads metrics are going to give you a more accurate positioning of your ads opposed to the old metric of “average position” which is do to be removed in sometime September of this year. Here’s what they have to say in a quick blurb:
“Search absolute top impression share (Search abs. top IS) and Search top impression share (Search top IS) help you understand if there is any possibility for your ads to reach the top (anywhere above the organic search results) and absolute top (the very first ad above the organic search results) of the Search engine result pages (SERPs).
Unlike average position, these metrics don’t reflect the order of your ads compared to other ads, but the actual location of your ads on the SERPs.”
If It Ain’t Broke, Why Fix It?
Nobody really knows, that’s the simple answer. There is of course speculation that this is simply a move on Google’s part to get more money out of advertisers but there’s no proof to back that up, even if it probably will result in stronger bidding wars over time. At the end of the day, Google is constantly working to improve and advance its it’s platform in an effort to keep up with changing needs by both advertisers and those who view the ads.
As an advertiser it’s going to be our job to adapt and learn to use these new changes to our advantage. It would be foolish for Google to roll out something that’s going to stunt the revenue of any business in the bigger picture so it’s safe to assume you’re not going to suffer much more than the pain of having to learn how to read a couple new metrics in order to work them to your own advantages.
A Few More Details On Top & Absolute Top Adwords metric
Keeping in mind the fact these new metrics only account for the number one position in the ‘absolute top’ metric and the top three positions in the ‘top impression rate’ you’re only going to have to concern yourself with this if your aim is the top of the Google search page and not the bottom (as they also display ads at the bottom of most pages too).
Top Impressions Rate
By calculating the total number of impressions your ad has gotten while in the number-one spot and dividing that by the grand total of impressions overall, the ‘top impression rate’ is figured. So, as a very rough example, say you got a metric figure of 75% then that would mean your ad showed up in one of the top-three spots 75% of the time it was shown in all. The remaining 25% of the time your ad showed up at the bottom of the page somewhere.
Absolute Top Impressions Rate
Alternatively, in order to figure the rate at which your ad has shown in the very top position, at number one this metric is calculated. The number of times your ad showed up in the absolute top position is divided by the total times the ad was shown altogether is your absolute top rate. So, let’s say you have an ad that showed up 55% in the ‘absolute top’ then this means out of every 100 impresses (times your ad was shown) it was displayed in the number one spot on the Google search results page for a search term.
Which Google Ads Metrics Are Better?
Unfortunately the old one is going away, there’s nothing we can do about it but wave farewell. That being the case it’s safe to say the new pair of metrics are going to have to become your best friend. According to Google, these new metrics are going to givfaffilie you more accurate numbers to look at which will shave off some of the guesswork that the old one required as it was more of an estimate.
The ‘top impressions rate’ metric is good for seeing how often your ad is showing up above the organic search results while the ‘absolute top’ rate is going to show you how often your ad shows up in that number one spot. These two metrics don’t rely on an estimated average but instead use hard numbers to give you a direct percentage of times your ad is showing up on the top of the page. In that respect these two new metrics outperform the old estimated figure. It might take a few attempts to get used to this change but you’re probably going to be much better off using these new numbers after the old one disappears in September.
PPC & Native Ads Advantage
Powerhouse Affiliate specializes in teaching this type of advertising, we pride ourselves in being on the top-tier of training in the industry. There is a beginner’s course we offer for free as a sort of introductory lesson to help you decide if we’re a good fit for you. We don’t stop there however, we’re constantly on the bleeding edge of the marketing and advertising industry, it’s not just what we teach but it’s also what we do. Check us out over on our main site, click our banner below.
4 Great Native Ad Networks To Consider in 2019
Did you know that ad spend has grown by 25% each year since 2016, that’s fast approaching a 100% growth by end of this year! Not only that but there’s no sign of it slowing down but it is speeding up! What this means is that if you’re in the marketing and advertising industry then you must take a serious look at utilizing native advertising to launch your business into the new year.
Native Spending Forecast
Starting from just a few years back (2016) advertisers have spent over $16Billion on advertising in just the United States alone. Fast forward to 2017 and that number grew to over $25Billion only to reach $32Billion in 2018 and now in the current year as of the writing of this article ad spend on native ads in just the US alone is projected to reach over $40Billion Dollars!
What’s this mean for folks like us?
Well, it means that you better jump on the train before it leaves the station. Take a look at all the major players in the game such as Facebook, Google’s Display Ad Network, Bing Ads, and literally any other platform which aims to squeeze ads into the mix of it’s content, they all use a form of native advertising in one fashion or another.
The concept of ‘banner / ad blindness’ has plagued the advertising industry since it’s conception and that’s cause a need for innovative forms of bringing the message to new, potential customers. By offering ads which blend into the surrounding content and actually taking those extra steps to offer value to the reader, we’re now able to circumvent that nasty ad-blindness and actually get people to pay attention to our offers!
Below is a short & simple list of four best native advertising networks that you may want to take a serious look at. Starting off with MGID (which we actually have a 25% discount set up exclusively to our members).
MGID can be found: Right Here
We’re starting off with a fan favorite. This ad network makes it easy for even beginners to jump into the marketing game with access to their self service dashboard, real time ads bidding and easy to understand statistics panels.
Oh… did I forget to mention they’re EXTREMELY affordable!
With an initial deposit of just $100, which is very low compared to some other major players in the native ads industry, MGID is one of the tried & true options. They got their start way back in 2008 and have stood the test of time. They currently have an estimated traffic flow of roughly 90 Million visits as of the time of this writing and that number is bound to continue growing.
They are easy to use, offer great customer service and the majority of their traffic comes from the United States which is considered prime tier-1 traffic for just about any offer type under the sun. They are not however restricted to only tier-1 traffic which means if you specialize in monetizing the other tiers then they’ve got you covered.
If you would like a look behind the curtain then feel free to check out this estimated overview of their statistics. SimilarWeb Stats for MGID: Click Right Here
As with any ad network there are options to help you finetune your efforts and MGID is no different. Here are a few options open to all advertisers on this platform:
- GEO Targeting
- Browser Specific
- Language Targeting
- Device Targeting (Desktop, Mobile)
- Retargeting Options
- Scheduling of Time & Date
- Frequencing Caps
- Selective Bidding (to dial in to what works for you)
Not too bad!
Now, it’s important to review their content guidelines in order to be sure you’re staying compliant. This particular ad network is considered friendly for newbies, as well as being very affiliate-friendly. It’s a good place to get familiar with the process of running native ads for yourself in preparation of branching out into other networks such as some mentioned further down this article.
Revcontent can be found: Right Here
Revcontent hasn’t been around quite as long as MGID, they are however a very strong contender in the industry. With a fair balance between quality traffic while still remaining relatively affiliate friendly, they’re an excellent source for high frequency traffic.
A very large portion of their own web traffic comes straight out of the US and a number of other tier-1 & 2 countries closely following. Have a quick look at the SimilarWeb stats if you’d like, which can be found: Right Here.
What sets this native ads network apart from some of its competition is it’s stringent policies for the publishers of it’s traffic. These are the websites which feature ads from Revcontent and they are required to have a few things in order before they can be accepted into the program such as a 50k monthly views minimum on top of an expected higher quality of content on the site.
This network has a pretty large reach:
- Over 250 Billion displays per month
- 97% of US households view at least some of their ads
- An impressive 3% average CTR
On top of that, Revcontent has two options for bidding styles which are CPC & vCPM. That means you can pay per click as most native ad networks have, but you can also opt to use the pay per 1,000 impressions which is something used by ad networks such as Facebook and Google’s own ad network.
They of course offer you all the standard specifics when tuning your ads such as:
- GEO Targeting, in both the include & exclude variety
- Device & OS Targeting
- Retargeting Options
- Brand Targeting
- Topic / Niche specific Targeting
- Exclude Low Volume Widgets Option
Some of these may be new to you and that’s alright. For now you only need to know that these options make it possible for you to dig deeper into your analytics in order to find your diamonds and dump the coal. No sense in wasting all that ad-spend on sites and brands which won’t convert for you when all it’ll take is a bit of testing to see which options are clear winners.
It’s important that you review their FAQ section before applying for this native ads network as they take their quality assurance very seriously. If you don’t meet their standards they will reject your application. Have a look at their requirements and more: Right Here
Taboola & Outbrain
Taboola can be found: Right Here
Outbrain can be found: Right Here
Let’s start with a brief introduction to Taboola. If you’re looking to get your ads out to big spaces such as NBC, MSN, AOL, Business Insider (and more) then it’s time to swim with the sharks. Established in 2007, Taboola has built a highly authoritative reputation in the native ads space which has given them top pickings when it comes to placing ads on real authority publishers.
Half of the traffic which finds its way over to this network come from tier-1 countries and when you add to that the fact they work with large brands such as the recent ‘Dollar Shave Club’ it’s no wonder they’re considered difficult to join forces with. It’s really not advisable to approach this network until you have a sizable ad budget along with offers which match their policies which can be found Right Here.
Moving on to Outbrain. Chances are extremely high that you’ve been exposed to a number of ads from this network in one form or another. A lot of political sites, humor-based sites and all around viral type websites love using Outbrain as their prefered network when it comes to placing ads for monetization. What this means for us as advertisers is that we’ve got the potential to reach a ton of people from all across the global internet.
In order for a website to even be considered to show Outbrain’s ads they must meet some very high expectations such as having at least 1-Million visits per month! Now, this figure is negotiable on certain terms but coming right out the gate swinging a figure that large is absolutely going to tell the world they mean business.
What this translates to for advertisers and affiliates like us is in order to run ads with these guys you have to meet their strict guidelines, they won’t allow anything that seems even remotely scammy or “hype driven”.
Both of these large native ad networks tend to have a higher CPC of about $1 per click, of course it will vary based on what you’re targeting. They do add all the usual targeting options which have been shared above along with the option to set fairly low budgets at just $20 minimum for Outbrain & $75 for Taboola. But with higher costs per click you’re probably going to require a larger budget anyway.
What’s It All Conclude To
In short, if you’re just starting off then you’ll probably want to stick with MGID and other networks like it. Once you’ve become more established and have a larger bank roll to spend on advertising then you may wish to consider using larger networks such as Outbrain.
These aren’t even the only contenders on the block. There are a bunch more such as AdBlade, AdNow, Content-ad and many more. The great thing about all this is that we actually teach this stuff. Inside the member’s area of Powerhouse Affiliate we have resources dedicated to helping you find the right ad network for you. There are quite a few options and over time you could very well try them all.
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