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List building: To PAY or Not to PAY…That is the Question



List building: To PAY or Not to PAY...That is the Question 1

When it comes to building a profitable commodity for your business such as an email list a few things need to be noted. You have your email list building (but time and effort intensive) methods for generating that list. There is also the opposite approach, where you fork over cash in an effort to reduce the time and effort required to build email lists for marketing. Both of these are great ideas and each of them work when effective methods are deployed to do the job. We’re going to cover a couple of these for each the paid and free email list building methods. No dribble, let’s cut to the chase shall we.


Paid or Free Advertisement

Email List Building 101 For The Freebie Seeker

Don’t let that term “freebie seeker” fool you, everyone wants to get free stuff wherever they can and building an entire email list for free is certainly no different. If you could build something up over time with the appropriate amount of effort and basically pay nothing for it and use it to make a living wouldn’t you do that thing? This describes freebie email list building and it’s very appealing for those of us who are just starting out.

There are so many ways to do this that your options are about as limited as your knowledge and imagination- which is to say pretty much there is no real limit. If you can think it, give it a try and see how it works. If it doesn’t work too well for you then you should try to tweak your efforts and give it another try and if it’s still no good then trash it and move on to a new method or idea. There are so many options that sticking to something that is just not working is probably doing nothing but wasting your time. You can always come back to unsuccessful ideas and give them another shot in the future once you perhaps have a better understanding of the market and can implement that strategy in a different way.

Two BIG Platforms to Help Build Your List

  1. Blogs

Starting a blog around your given niche is a big investment in both time and effort so using it to your full advantage is only smart. Here are a few ways to use a blog (be it your own or someone else’s) to build an email list.

Subscribe to our Newsletter-Pop Ups: By offering your blog visitors something they might find valuable through a little pop-up box that shows up a few seconds after they visit your page you might find it helps grow your list. Now, there are different ways to do this be it popping up at the start after they’ve been on your site for only a few seconds, or you can make it an exit-pop up by having your offer show up right when they reach for that close button, or try backing out of your page. It’s been shown that each have their benefits and the only way to really find out which one will work best for you are to simply split test and go off your results. Use your blog as a free email list builder. 

-Opt-In Boxes: This is simple. Basically you would just have a little box which sits somewhere in your blog pages that says “sign up” for all intents and purposes. Of course you want to actually make this offer enticing and pleasing to the eye, while also doing your best to make it clearly visible but not an eye-sore. By doing this and having that reminder right there on the page at all times it’s got more exposure time which has been proven to help with improved results. A lot of the big time blogs around the Internet will actually implement both the exit-pop and the Opt-In bot to boost results a number of times over. The trick to making this work is offering your visitor something they actually want, it has to be of value because personal information is sacred to us and most people are not willing to hand over their email address for junk; make it worth their effort and trust.

-Guest Blogging: This one might sound a bit tricky and I’m not going to lie… it can be. But here is the thing about posting an article as a ‘guest blogger’ on someone else’s blog. It can get you traffic and traffic can convert to sigh-ups which will build your email list for free. How do you land a spot on someone else’s blog? This is something we’ll go much deeper into during next week’s post but for now here are a few simple tips to get you headed in the appropriate direction.

+ Figure out your goals for guest blogging: There are really only three main reasons to post on someone’s blog as a guest and they are to drive traffic, gain exposure for yourself as an authority, or build back-links to your own blog.

+ Go out there and find opportunities to post as a guest on other blogs: A few key factors you want to focus on for this to be a success are making sure the content on the other blog is closely related to the niche you will be posting for. You want to of course do this be sure that the audience who reads that blog will be interested in your own content and will then want to head back to your blog and see what it’s all about. It helps if the owner of the other blog is active and keeps their site up to date with fresh content. This can be daily postings, weekly, monthly, it doesn’t matter so long as it’s updated regularly. I will say that the more frequent the posting the better your chances of landing a spot due to the fact that blog requires more content on a regular basis.

+ Observe the golden ‘Pitch Best Practices’ while pitching yourself as a guest blogger: Simple things like reading the blog’s guidelines for guest bloggers (a lot of serious blogs do have guidelines for this posted somewhere, usually in the footer of the site) and personalizing your pitch email, tell them who you are and what you do and what you can do for them… not what you want out of them or what they can do for you; they don’t care about that. Provide a service for them and you shall receive your rewards for a job well done.


List Building


  1. Facebook & Other Social Media

Facebook is tricky when you’re just getting started because it’s such a giant platform with so many people it’s like… “where the heck do I get started?” but fear not, the beast is easy to tame when you understand how it works. A quick word of caution however before you proceed and that is Facebook is constantly changing and updating it’s terms of service and it’s a wise thing for you to review these very few months just to be sure you’re compliant with them. Facebook is a smart cookie and will not hesitate to smack the grin off your face if you try to pull one over on it. It seems like any time a loophole of some sort is discovered by those blackhat guys Facebook patches it up in a matter of weeks and then it’s gone. Don’t try to outsmart Facebook but instead work with it and you will be rewarded greatly!

Using Facebook to help you build an email list was covered more in depth with this article so if you wish to go read it after you’re done here then by all means go right ahead. But some solid tips to help get you started are as follows.

Facebook Marketing-Join Groups Related To Your Niche: By doing this you will not only have access to a bunch of people who are interested in what your blog is about but it will also get you more general exposure and that can help raise your status as an authority in  your respective niche. When joining these groups it’s a good idea to follow a few guidelines and they are:

+ Make sure the group is active & not dead: I don’t think I need to tell you how important it is to find active groups with plenty of activity. There are so many groups on Facebook, a lot of them might even have large numbers of members… but the group it’s self is dead in the water. This won’t help you very much so just check the posting dates, when comments are made and stuff like that to be sure things are up to date and not super old and stale.

+ Do NOT spam groups with links of any kind or self-promotions: They hate this and a lot of groups have overly stressed administrators who will not hesitate to kick you out and ban you from the group. Instead, what you want to do is just become an active participant and when the opportunity arises (of if you get good at it you can create your own) then post links back to your blog which feature helpful information that is on topic within the group at that time.

+ Create your own groups: Yeah, you can do this too and I would highly suggest you do. Making your own Facebook group can be a very useful tool, almost like creating an email list but it’s hosted on Facebook and it’s interactive among the entire list / group. The one thing I’d suggest here is to name your group with keywords in mind. If you have an idea for a group about wood working then name your group with a targeted keyword related to wood working. This will help people find your group as often times people look for groups by searching for keywords.

-Create A Facebook Page Or Interact With Other Pages: There are so many Facebook pages that already exist; it’s easy to post some nifty content to these pages in the form of a reply or comment and then see a bit of traffic back to your own page come back to you from it. Just like the groups you will need to proceed with caution when doing this but if you are responsible you can throw a bunch of posts up all over different pages with some sort of interesting or amusing remark and a percentage of people will actually look you up to find out more about you. This is where creating your own page comes into effect. It’s possible to make your own Facebook page and then go around commenting as your page so when people look you up they will be directed back to your page which will expose them to your own content and lead to potential traffic back to your blog and more email sign-ups.

Email List Building 101 For The Paid Advertiser

  1. Solo Ads

Here’s what you need to know about buying clicks through solo-ads… it’s risky. Yes, I’m telling you right now that you should be prepared to ‘invest’ in plenty of trial runs with various solo ad providers to find out which one’s offer good traffic and which ones are junk. Unfortunately there is a lot of junk out there and you will no doubt feel discouraged if you’ve never purchased a run off someone else’s list and it turns out to be a total bust.

The plus side to this is that if and when you actually do find reputable and quality providers you’ll make all that lost money back and so much more. That’s the way this whole marketing thing works, you weed out the losers as cheaply and quickly as possible and double down with the winners to recoup losses and gain massive profits!

There is a Facebook group based on solo-ad reviews by real customers (one of many I’m sure) but I’ve had so much luck with this one that I don’t feel the need to track others down… here it is, join it and take a look at the reviews to get you started in the right direction:

Now, don’t just go jumping in head first simply because you see a glowing review posted by someone on this group. For all you know that could be an endorsed review or posted by a fake account meant strictly to mislead you into buying solo ads. Now that you’re thoroughly scared it’s time to say that you can also find a lot of really great solo ad providers off this group. Just look into the people mentioned and do your due diligence.

Paid Solo Ads

Here are a few more resources for you to look into when considering solo ads for building your email lists: – this is by far considered to be one of the most popular sources for solo ads and solo ad reviews by actual customers. Again, you don’t want to just jump in full-blast. Buy the smallest amount possible when dealing with brand new providers you’ve never worked with before, test out what they have to offer and see how it works out for you. If it goes well then ramp up and take off! – this is for those of us who are a bit more established or have more money to play with. It’s a more expensive option than Udimi but it can also often times yield higher results. I would recommend bookmarking this or adding it to your resource list so you have it for later once you’re more established if you aren’t already. – here is a great resource if you’re looking for place you can buy high quality email leads for a reasonable price. This is a bit more on the premium side as well but if you have the means then you may wish to give them a shot. – I’m sure a lot of people who read this will be familiar with the warrior forum and it’s classified ads section. This link points back to that specific section where you can browse the list on that site for solo ad providers who you may wish to strike a deal with. A lot of these providers have contact emails and Skype names you can add to your own contacts and then get in touch with them later. You may even be able to work out a special deal in a lot of cases provided your bargaining skills are up to par and they see you as a serious buyer down the line.


Facebook Marketing  Ads

  1. Facebook Paid Advertising

This is an option for those who are a bit more serious about building their lists and have at least a small budget to spend on doing so. By running paid advertising back to your own lead pages (provided they are compliant with Facebook’s own T.O.S.) it is possible to build lists in the hundreds and even thousands for a fraction of what you’d spend anywhere else. I did say possible however, so keep this in mind as Facebook advertising can be tricky if you don’t know what you are doing and you can lose your shirt if you’re not careful.


Email list building is one of the hottest topics online for making money. We have developed a complete 5 phase listbuilding training course inside our members area that covers EVERYTHING about setting up a succesful list building business, including setting up your squeeze pages, auto-responders, email follow ups tracking optimization, getting boatloads of traffic and much more!  If you want to check out that 5 Phase Listbuilding Blueprint as well as all of our other in depth courses please visit:

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Affiliate Tips

Top 5 Internet Marketing Gurus & Why You Should Follow Them




Who is the Best of the Best for Internet Marketing Gurus & Why Does it Matter?

Internet marketing gurus usually get a bad rap.

We all see the ads where these gurus stand in front of a huge mansion, or take a cheesy Lambo pic! Anyone can waste their cash renting a lambo for a day so who can you really trust?

internet marketing gurus

If you want to become a good online marketer, you have to learn from someone.

Internet marketing requires solid education and up to date methods. There are REAL internet marketing gurus who have proven to deliver real results.

I want to highlight 5 places you can find information a mentor or guide who will teach you the secrets of online marketing.

Thankfully, there are several top internet marketers in the world who share their career secrets online through websites, books, and online podcasts.

The top online marketing gurus in this list have made an impression worldwide and are proving to deliver solid value to the online marketing world. These top online marketers have created a legacy for the newbies of online marketing.

Here is my list of top internet marketing gurus to follow. Web marketing experts like these allow beginners to start online marketing on the right trajectory.

Online Marketing Guru, #1 – Gary Hamel

Online Marketing Guru Gary Hamel

Gary Hamel currently writes for the Wall Street Journal but he can be considered as one of the most impressive online marketing gurus of the century. The influential strategist is also a visiting professor at the London Business School and he is a force to be watched carefully. Take a quick look at his website or read a few of his publications to understand just how the quirky genius works. This sales and marketing guru has definitely made a mark in the world and hence has rightly made place in this Internet Marketing Gurus list.

Internet Marketing Guru, #2 – Darren Rowse

Internet marketing guru Darren Rowse

Even newbies to the internet marketing world know that Darren Rowse is one of the best internet marketers. Rowse set up a personal blog in 2002 but he quickly managed to hit the big time due to his impressive thinking. The guru marketer’s personal blog was quickly followed by other blogs that were closely followed by readers. However, it was not until ProBlogger that Rowse actually hit the top line. The blog provides advice for bloggers and website owners and also offers an impressive job board for fellow bloggers.

Web Marketing Expert, #3 – Pat Flynn

web marketing expert Pat Flynn

This down-to-earth marketer is one of the most closely followed geniuses online. According to last records, the marketing guru easily generates more than $50,000 in revenue through blogging. His Smart Passive Income podcast also has more than 200,000 downloads and is a followed by double that amount. For novices, his top online marketing blog offers a wealth of tips that can be invaluable in setting up a successful online internet marketing campaign.

Internet Marketing Coach, #4 – Neil Patel

internet marketing coach Neil Patel

Neil Patel is one of the best internet marketing gurus. He has clients like Amazon and Viacom and it definitely pays to listen to what he is saying. At present, the budding genius runs QuickSprouts that is followed by industry experts, marketers, and entrepreneurs as well. Check out his SEO and expert internet marketing tips that can literally make a 20% difference to your website. Patel is also quick to catch emerging websites, trends and tools and he was the first to point out popular brands like KissMetrics and CrazyEgg.

Online Marketing Expert, #5 – John Chow

online marketing expert John Chow

This well-know affiliate and internet marketing guru teaches people how to make money online and he does it quite well. Most of his secrets are available online at Amazon through his book ‘Make Money Online: Roadmap Of A Dot Com Mogul.’ Marketing authors like him are game changers for newbies.

This concludes our Top Affiliate Marketing Gurus list. We hope you find this list of digital and email marketing coaches useful.

Of course, you might have your personal top internet marketing coaches and experts that you follow to learn about internet marketing. If you have, do write in to us by leaving a comment below. We would love to expand our list of internet marketing experts to help as many affiliate marketers as possible.

Tell us why these online marketing experts and their concepts are your personal favorites and what you’ve learned from them and help other fledgling marketers expand their skills as well.

Leave a comment below if you have specific questions about any of the digital marketing industry leaders and top marketing gurus.

Stay tuned to learn more about affiliate marketing.

You can also take affiliate marketing training from us at to learn more about online marketing, like many successful internet marketers do.

If you’re an affiliate marketing enthusiast, you can also checkout our new affiliate marketing program.

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Affiliate Tips

Get Higher Opt-In Rates With These Few Tips




Traffic is the lifeline for any offer, if you’re not getting people to see what you’re promoting then you’ll never get anything to convert and that’s simply a fact. There are a lot of different sources for traffic but what we’re focusing on today is email as it’s the one source you have the most control over.

In order to get leads on your list you first need them to opt-in and to do this effectively it’s important you’re optimizing your sign up forms, so let’s talk about a few very simple ways you can do for better email conversion rates.

Put it above the fold

The moment somebody lands on your page you want them to see your form, even if they don’t pay attention to it, you want it there in their view. The reason for this is because 80% of most people’s viewing time on any webpage is often spent above the fold, this means they won’t even scroll down or might not scroll very far before backing out or closing your page. Additionally, when most people whom make return visits see that sign up form over and over they’ll be much more likely to finally give in and sign up.

Get Higher Opt-In Rates With These Few Tips 2

Every publisher be it in print or digital media always charges a premium for the adspace which is displayed above the fold and this for the the very reason just mentioned, it’s for the same reason everyone wants the top spot on the Google SERP and it’s the same reason you should be treating your own web pages with the same regard. You can have these forms somewhere on the page itself as an embedded form or you can use a pop-up in the form of a light box, something that is easily dismissed in order to be compliant with most ad platforms who frown on web pages that use pop ups which aren’t easily dismissed.

Make a STRONG call to action

This one seems like a no-brainer but you would be surprised at how many new to marketing and advertising simply don’t make a proper call to action and in some cases just don’t make one at all. Adding a call to action is one of the best practices for email opt-in. The difference between a conversion and a lost lead can be your call to action. In the case of collecting leads to an email list you’re going to need to demonstrate value in some form to entice the sign up from your viewers.

you’re going to need to demonstrate value in some form to entice the sign up from your viewers.

Get Higher Opt-In Rates With These Few Tips 3

What you decide to offer as that valuable thing to entice a lead is up to you. In some cases it might be something free that’s normally for sale or it could be access to privileged information they’d otherwise not have access to. You do need to be sure that what you offer is of actual value to your lead however because gone are the days when you could throw any simple little bit of digital content up and expect somebody to fork over their email for it.

K.I.S.S. your forms

If you’ve not heard of the “kiss rule” it goes like this… “keep it simple, stupid”. Sure it’s been changed over time to make it a bit more politically correct but nothing cuts right to the point like the original. Keep your forms simple, don’t fluff them up with unnecessary details and always make it very clear what you want from them.

Get Higher Opt-In Rates With These Few Tips 4

The fewer input boxes people have to think about, the fewer chances they have to change their mind. This can mean the difference of a few percentage points worth of conversions. We live in an informational savvy age now, people know what will happen when they fork over their details and they will either give you fake information which is not very useful or they just won’t give you anything at all if you ask too many data points where it seems unnecessary to do so. If you’re just collecting leads to market affiliate products to later then you really don’t need anything more than a name and email address and in many cases just the email will do fine.

Walk them through it

It’s easy to assume that anyone reading your opt-in form is going to know what to do next but time & time again this has been proven wrong. There are going to be a fairly large percentage of people who will sign up to your email list from your capture form and then simply stop there, never to check the emails sent to them and eventually forget about it all entirely. Don’t let this happen, walk them through to the follow up step of checking that email and do it in a simple way.

Get Higher Opt-In Rates With These Few Tips 5

It helps a lot if somebody is redirected to a new page after signing up, this page should give a few details on what they need to do next in order to get what they signed up for or to simply remind them that it’s now waiting for them over at their inbox.

How We Can Help

Here at Powerhouse Affiliate we’re always working around the clock to bring our members top of the line training material in order to get them each the best results possible. This is an interactive community of professionals and those looking to become professionals alike, all working together to break new ground and get things done… all the way to the bank.

We cover a ton of different strategies so you can pick what works for you and we’re always doing our very best to make it quick to learn and easy to understand. Come check us out at our main site…

Get Higher Opt-In Rates With These Few Tips 6

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Affiliate Tips

An Honest Email Marketer’s Review of Aweber: And How To Use It The Right Way




Yup, today is all about review Aweber specifically and what I think of it as well as how to properly use it for email-based affiliate marketing. When it comes to any style of marketing there’s more than one way to do it right and email marketing is absolutely no exception what so ever. There are just as many different styles of emails and subject heading as there are professionals under the sun, what will suit you best is going to be determined by your personality and what goals you’re aiming at.

Why Do We Use Aweber & Not Something Else?

Easy… We were kicked off another best email marketing platform for being “too aggressive” in our email marketing practice. That’s right, we used to use another service before switching over to Aweber and were kicked off of it because our method was deemed “too aggressive” which is pretty darn funny looking back on it now because we’re even more aggressive with some of our lists and absolutely racking in the profits hand over fist thanks to it. Later on you’ll be shown a snapshot of just ONE of our blog’s revenue streams, there are multiples per blog and multiple blogs.

Now, for purposes of not making enemies within the industry we work, the name of that particular autoresponder service will remain nameless. It’s also important to note that they’re not a bad service by any means so don’t be afraid to give others a shot if you find that Aweber isn’t to your liking as affiliate program. It’s just that, Aweber, email marketing software, is by far the easiest to use and has given us the higher delivery rates of the ones we’ve tried. They have awesome and rapid customer service as well as a lenient payment processor that will work with you (within reason) should you happen to fall behind on one or your payments once or twice… just don’t take advantage of this because you could still lose your account over it.

How Do We Use Aweber For Email Marketing?

Well, we have a number of different lists all setup within a single account and each of those lists are aimed at a different purpose within a handful of niches. The purpose of this article you’re reading isn’t a word-for-word tutorial on how to use Aweber’s different tools, we actually already have that contained within our premium membership training material (go here if that interests you) but instead we’re going to give a quick rundown of what to expect when you jump into Aweber’s dashboard and how all the neat stuff they offer can work for you.

Create Your List First… and then

There is some confusion about this among many new marketers, they don’t know which steps come first and why. When you are just beginning with a new campaign you have to create a list first and then add subscribers to it second. Think of it like making a shopping list, first you have to grab the piece of paper and then you start writing stuff on it. Well, in Aweber first you have to create your piece of paper that’s called a list… then you can start adding subscribers to it.

Aweber email marketing & analytics

The image above is just a quick screenshot of our account (it’s just a partial shot, there are many more lists than what is depicted here) and as you can see, there are a few parts surrounded in red.

  • All the way at the top is the “manage lists” button, you can access this from the main dashboard by clicking on it.
  • The green “create a list” button which will walk you through steps necessary to make a brand new list.
  • At the far-left is the different email lists you have, ours are blurred out to keep our lists safe, it’s nothing personal against you but we have to protect the integrity of our business.
  • And just off to the right-side of that is the “subscribers” count where you can see how many you have on any particular lists, depicted in the image above are two very new lists so we’re still building up the subscriber count but as you can see, one of them is already doing quite well with over 27k subscribers.

Once you have at least one list all setup you can then start doing that email affiliate marketing thing to gain subscribers. There are a ton of ways to get people to subscribe to your email lists, many of which we cover in our membership course so if you’re interested to learn then you’re encouraged to have a look at our homepage and see it for yourself.

Doing Some Actual Email Marketing with Aweber

So, your list is setup and you have subscribers but what about doing a bit of actual email marketing? Well, in order to turn those subscribers into revenue you have to think of it as a newsletter which you use to promote offers, share helpful information and over all just keep in touch with people who want to hear from you.


Above is another screencap of one of our lists to illustrate what you might expect to find when dealing with your own email lists inside of Aweber. This is the “Legacy follow up series” page and it’s where you will work with the actual autoresponder portion of the Aweber service.

You have the “create a message” button which is colored in green. Clicking that will direct you to the email composer which is the tool you use to actually write your email messages. The big red box near the lower-left are the different emails already composed and part of the follow-up series and just off to the right of that is the open-rates for each one of your emails.

A quick note on open rates… A lot of “gurus” will teach you that your open rates are the most important thing and although it is important to come up with headlines that compel your audience to click and actually read your emails it’s not the most important number to keep track of, that would be your revenue.

You could have opens rates which are half the one’s depicted above and still make a killing in your revenue figures, it all comes down to other key factors which again, we won’t cover here but you can find it all contained within our official training program. Let’s talk about what having a thriving email list can do for your website traffic next!

The Blog Traffic & Email Subscriber Synergy

It’s already been mentioned that having an active email list is basically just like running a newsletter where you keep in contact with folks just like us who have shown an interest in you or your offers or information. What this means is that you can basically recycle old leads and p

ossibly turn them into new sales or new visitors for ad revenue.

Blog Traffic

Above is a screenshot of just one day’s earnings from just one blog, and keep in mind that this is only the ad-money and not the CPA revenue we also have going on which is typically responsible for about an extra $1k per month, per blog at minimum with some blogs doing many multiple times that each month. The reason we’re showing you this specifically is because about 80% of the traffic comes from email subscribers with the other 20% coming from Google search traffic and YouTube video traffic.

Another great thing to consider is that these blogs which are basically just cranking out money each month are side projects, they aren’t even our main focus which is native ads and maintaining the Powerhouse Affiliate website. CPA and affiliate marketing is our full time gig so the fact we can even generate these extra thousands of dollars on the side each month is really neat!

If you treat your list right, keep it neat and tidy by deleting unsubscribers on a weekly or bi-weekly basis and don’t spam them (it’s okay to be a bit aggressive, but there is a line to be weary of) then you can keep sending traffic over to just about any website you wish over and over again. It’s really a great proposition to basically pay for a lead once and then you have access to them for as long as they remain on your list.

Email marketing platform

If you don’t have an autoresponder yet or if you’ve been thinking about starting your own email marketing campaigns then it’s probably a good idea to test drive Aweber’s services for free and then decide if it’s a good fit for you.

Click on the image above or the link below to go get your free trial setup today and start working on your new money generating revenue stream. It’s pretty easy, very beginner friendly and you have the benefit of teaming up with us if you choose to where we’ll help you along the way. On top of that, Aweber has been around a very long time and have an entire library of helpful lessons and tutorials to teach you everything you need to know about their platform. Extra tutorials are always popping up on YouTube as well so you’ll never be left alone and confused.

Link To Aweber’s Free Trial… Click Right Here!!

An Honest Email Marketer’s Review of Aweber: And How To Use It The Right Way 7
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