Affiliate Marketing is one of the prominent ways to monetize your blog.
However, its success is dependent largely on your search engine optimization strategy. Keywords you use within your blog articles, and the quality you produced within your content, influence the position you rank in search engine results.
Choosing and implementing the best keyword is a pure challenge as you get to find so many great keywords. There you need to be strategic while picking the best combination of keywords.
Conducting keyword research is a great way to begin with content creation. It will help you in improving conversions for your affiliate marketing offers.
In this article, you will be introduced to some great online keyword research tools and how you can get the best of them.
The Role of Keywords in Affiliate Marketing
If you want to get organic users to your affiliate offers, you need to strategically place keywords in your blog articles. Keywords largely define how well your blog post can rank in popular search engines. For this reason, you need some high-quality keywords, keywords that are gold nuggets. What are the gold nugget keywords? The ones that have good search volume and low competition, in short.
For example, let’s assume you are selling a product related to pets. You would definitely want your product landing page to be found for the product related query. But when you see the results, it is apparent that this product is highly competitive and has tons of search results.
This is where we get the help of long-tail keywords. Long-tail keywords are generally three to five words long and are more specific. For example, a good long-tail keyword could be: “best leash for a 10-month-old dog”. This search phrase narrows down the topic and fewer results will get displayed in Google, and here comes your chance to rank your affiliate marketing article.
Long-tail Keywords are actually good for affiliate marketing articles, they are specific and focus on the buyer’s intent. People who are closer to perform an action usually are more specific with their search terms. Such keywords are low in volume and low in competition. However, such key-phrases are directly related to your target niche, and there are higher chances of conversions.
Now that you know the importance of good keywords, let’s find out how to look for some great keywords for affiliate marketing.
1) Mark Your Target!
The first thing you need to choose is your niche. Your niche in affiliate marketing will determine your target market and who you are going to interact with. A niche is a subset of a larger category. For example, hiking is a niche in the travel industry.
Obviously, the subgroup you choose defines the type of products and services you are going to choose and sell. So you need to be confident about the niche you choose. The ultimate goal is finding the right niche that can get you money and that can add value to others’ life.
To be confident about the niche, think of some good options, and list down them. Then brainstorm about their wholesale price and retail price so you know the kind of profits you can get from each one of them. This kind of brainstorming will help you in making a decision that can bring you the best profits.
Once you have narrowed down your options and have chosen a niche, you can browse the affiliate networks to find the products related to your niche.
2) Learn using the Sword!
To use Keyword Planner, you will need to set up a Google Ads account. It’s important to note that you do not need to have an active Ad Campaign running, however. Once you are in your Google Ads account, click on Tools in the menu bar, and then select Keyword Planner:
To use Google Keyword Planner, you need to have an active account with Google Ads, however, it is not important to have an active Ad Campaign. You would need to go to Tools and select Keyword Planner. You can learn a lot about a keyword’s search volume, its CPC, and competition level. It helps you in making your mind about choosing keywords for affiliate marketing campaigns.
3) Keyword Analysis for Affiliate Marketing Content
Before you choose certain keywords for your campaign, it is important for the success of a campaign. When short keywords are more competitive, it is good to go with long-tail keywords. Ubersuggest is a free tool for keyword research and helps in identifying keyword competition. Furthermore, it also suggests the keywords that have been working successfully for competitors.
This free tool will present you with an analysis page for any keyword query you enter. You would see top-performing sites for that particular keyword. You can also use a variety of filters given in this tool and can check with the other keyword suggestions. You can use these keywords in your content as well as you can visit the “content ideas” option from the left menu to discover more ideas.
4) Explore Amazon
Amazon is huge when it comes to affiliate marketing. Not only a marketplace, but it is also a great place to dig deep into keyword research. Type your desired keyword in Amazon’s search menu and see what auto-suggestions appear in the search bar.
Now, browse through the top search results and analyze the top-selling products. Check the keywords those buyers are using in product titles, check the combination of phrases they are using in descriptions. You will get keyword ideas from there that are just gold.
For affiliate marketing campaigns to bring conversions, you’ll need to spend time on finding the right keywords and formulating the content blocks in a way that search engines love your content. A carefully chosen set of keywords will bring you great value and return on investment.
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