COVID-19 was first identified at the end of 2019, entering a new decade with uncertainty in personal and professional lives. Not only was our health to worry about, but all businesses alike were confronted with a new change. Nationwide lockdowns meant less in store purchases and more digital activity- introducing our new normal.
Though 2020 brought a lot, one thing remained consistent: marketing trends are going to change. As marketers know best, we must adapt quickly.
Let’s discuss the key digital marketing trends for 2021 to consider for engaging and retaining customers, and generating traffic and revenue.
Key Digital Marketing Trends To Know For 2021
Surprise, surprise. You didn’t think we’d fail to mention native, did you? If so, you need to visit Powerhouse Affiliate to see what we’re all about. (Cough cough, Native Ads 2.0 Auto Profits course, cough). In all seriousness, native digital display advertising spending in the United States is expected to reach 52.75 billion by the end of 2020. With a number like that, you can’t deny the popularity of native advertisement. It makes sense that advertisements that no longer appear as such are going to perform.
With native ads taking on many forms, such as in-feed display, video content, and promoted listings, this traffic source is highly engaging.
As native ads require effort when creatively blending content and advertisement, the ads will continue to evolve as an effective strategy.
It was estimated that in 2020, 50% all of searches would be voice activated. Because voice search is done in a fashion that carries a natural conversational tone, content must be specifically optimized for voice. It needs to be more direct in order to accurately sync with search queries. This will help boost traffic by staying relevant and more visible to consumers.
Try it for yourself! Use your Google Home, Amazon Alexa, or Apple’s Siri to ask, “Hey Google/Alexa/Siri, what is the top social media platform of 2020?”
If you were to use traditional text search, it would likely look something like: “Top social media platform of 2020.”
Notice the differences between the two? The voice search is more conversational, whereas the text search is based on keywords.
Keep these differences in mind when posting content that answers a question.
All evidence suggests that this trend will continue to grow, and if so, there’s going to be a substantial shift in search ranking.
We know, we know! Customer satisfaction is NOTHING NEW. But it’s more important than ever before. It takes less money to keep existing customer than to earn new ones. Happy customers are more likely to run and tell their friends and family, thus increasing revenue. A strong customer base will be the first to provide their honest, valuable feedback.
When creating your strategy, don’t forget to think about your current customers/users. Continue to put in effort as they proceed down the funnel and buyer’s journey.
Maintain your customers trust by being transparent about upcoming changes, products, etc. that would impact your relationship!
And Now What?
While these are only some of digital marketing trends for 2021, there’re a great place to start when planning your 2021 marketing strategy. These key trends can help increase your site traffic, lead generation, and increase revenue, all while retaining your current customer base.
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