It doesn’t really matter what your blog or website is used for, if your goal is conversions then having a trustly little seal on display for all to see makes a difference. It helps increase sales, brings more people back onto your site as repeat visitors and helps to garner more sign-ups to things like newsletters and the like. The tricky part is knowing which badges help more than others because the truth is that just about any official looking badge will help a little, but some badges hold more weight in the visitor’s eyes and it’s nice to know which one’s are heavy hitters while also keeping in mind which one’s may be a waste of time.
Online security has taken leaps ahead of where it was not even a full decade ago, there have been lots of improvements and that’s a good thing. However, people are still weary of various websites which have not yet been established or proven themselves to be trustworthy and that is where these “trust badges” come in. The Internet Crime Complaint Center’s database holds well over a Million complains pouring in at over 20k complains per month. A drop in the bucket compared to overall eCommerce transactions which take place globally each year but that is still a really large number of complaints! It’s important to help separate yourself from the pack of “indistinguishables” by pinning something to your site which shows the general public that you have their safety in mind.
Shopping cart abandonment to the tune of roughly 55% to 75% based on “trust factor” is an issue us marketers must deal with. Approximately 17% of would-be customers have expressed they’ve abandoned their purchase in the final stage do to concerns about payment security. They’ve also expressed that not seeing a trust seal at checkout was a huge concern. For as many people that may be unaware of what these trust seals are and what they mean, there are just as many people who do know what they’re for and what they mean for the security of your site and their wallet. That is why it’s important to seriously consider putting one on your site, even if you don’t participate in eCommerce, there are a number of different types of badges out there.
How Do These Badges Work?
A lot of these badges work on the SSL layer of security, that is the “secure sockets layer” encryption. Just about anytime you happen upon a website which has “https://” in it’s url instead of just “http://” you’re on an ssl encrypted website which is a good thing. The way this works is simple in idea, but of course much more complex in application. Technical jargon aside, an ssl encrypted connection puts a layer of security between your website and the person using it. This helps keep the flow of data between them and your website private which is ideal for keeping credit card numbers out of the wrong hands, addresses and other personal information from prying eyes and just about anything else secured.
It’s important to note that some of these trust badges don’t really come with any built in security measures, but are instead just a brand to show trust from a well known and established 3rd party. A great example of this would be the BBB (Better Business Bureau) which will award their seal of approval based on their own database. If your site falls within the acceptable approval range you can usually get this seal from their website. Of course this does open you up to more critique from visitors to your website, but that’s not a bad thing if you’re keeping ethical and doing what you can to keep your website secure and functioning well. Another one of these trust-based seals is TRUSTEe which you’ve probably seen around a number of sites. TRUSTe used to be much more popular in the early 2000’s but you can still find them being brandished around the internet.
Which Badges Work Best For Ecommerce?
According to some very in-depth research performed by various sources this is a tricky thing to answer but we’ll do our best. The brilliant minds over at conversionxl.com did some research on this and discovered a lot of really helpful information. There are divisions of badges and they are as follows:
- Business or Site trust (BBB, McAfee, TrustedShops)
- Site security (SiteLock, GeoTrust, thawte, Comodo)
- Brand associative trust (PayPal, Visa, Google, Shopify)
(image source: conversionxl.com)
Based on some clever detective work, the team at conversionxl was able to determine that the Visa logo was deemed the most familiar badge while Paypal was the most trusted. This would no doubt come into high effect during checkout time for online storefronts. It’s important to note that the Visa logo was the winner by a very significant margin. If you’re interested in seeing the results for yourself you can hop over to their site via the link provided to this study which has already been provided above.
What About Non-Ecom Websites?
Well, in short it’s been demonstrated that people are more willing to trust established brands. So, in light of that it’s easy to say that the…
‘Norton Secured’ badge: Click here to check them out.
‘McAfee Secure’ badge: Click here to check them out.
…win this race. Coming in close second would be the…
Every other badge drops off into the single digit percentile of demonstrated trust.
It’s also important to note that a lot of these website trust badges are not free, they come at a premium in some cases. However, it’s fair to say that the investment is well worth the potential boost in conversions. Some use cases have reported upwards of 30%+ gains in conversions after placing the proper trust / security seal on their website. This may be a bit on the “best case scenario” side of things, but chances are very likely you’ll see an increase in your own statistics pretty soon after installing one of these seals, or any of the other trusted alternatives.
How To Find Blog Ideas That Make Money
You’re in a scramble and can’t come up with anymore blog ideas that make money. Perhaps you’re just getting started with blogging and you need to brainstorm a ton of ideas related to things you know nothing about, or maybe you just want to jump into your niche head-first and swim around for what your target audience is actually interested. These places we’re about to hand over to you are going to be an excellent collection of resources and start your blogging business, let’s get started.
Write Your Blogging Ideas Down
We’ll start here just for the simple fact that you might not know anything about the topic you’re researching. If that’s the case then you can’t really search that brain of yours for very much information and you may as well skip over this step.
However, if you do know the subject well enough to at least formulate ideas for further research then write them down! Hit Google searching for different keywords and discover the suggested, related search terms and write those down also. You have options here and they are all extremely low tech and simple.
The Feedly website is basically a searchable hub or database of many different blogs all in one place. You can perform searches using a number of different filters and dig down to the best of the best in your own related niche and markets.
Find out what’s working best for your competition by discovering their popularity points and this can not only be done for different blogs but you can even see which particular articles are working the best on various websites, that’s a powerful thing.
This tool called AnswerThePublic can probably do the bulk of your idea-searching for you, all you need is a keyword that’s closely related to any niche you want, search for it and then this thing will come back with so many possibilities it could very well make your eyes spin in your head.
It’ll bring back related searchterms, alternative search terms, terms which are broken up into logical search-based categories and way more than I can list here. There are both pro features and free features and the option to use either one is totally up to you and your requirements from the tool. You won’t get any search volume data but there is another site called SearchVolume which you can plug any of the keywords found into and get your results that way.
Welcome to the front page of the Internet, Reddit.com. I don’t think this website requires any real introduction for most of us but in case you’re not yet familiar think of Reddit as an info hub that millions upon millions of folks visit daily. It’s broken up into different sections called “subreddits” and more subreddits are constantly being created and populated by interested readers.
Using it is easy, just search for a keyword then look around the page for all the possible, clickable links. Some will lead you to content while others will lead you even deeper down the rabbit hole. Some subreddits will require you to subscribe to them in order to view their content, if you don’t want to do this then just move on to another subreddit which is related… there are practically an endless amount of them out there.
Here’s another big brand in the game, Pinterest and it’s a great resource for finding ideas you may not find anywhere else. Depending on the niche you’re involved with you could discover Pinterest to be a potential goldmine of blog ideas that make money.
Pinterest is a very media-heavy site which is full of beautiful images for just about any topic you can think of. The site operates on a principal known as ‘pins’ which are what you will be browsing through. These pins contain just a little blurb of information about whatever the pinner wants and often times a link pointing back to some website they want you to visit. It’s possible to use Pinterest to also get traffic back to your blog if you can put in the additional work but that method of traffic is far outside the scope of this article.
You probably already know what YouTube is, if you don’t then please click the link just given to you and take a look… you’re welcome.
Known as the largest video sharing website on the planet, there’s no shortage of ideas you can mine for on this platform. With it’s suggested video feature you’re going to have a constant stream of more ideas to browse through. With the added bonus of these all being videos, if you’re producing written content it’s a great way to hunt for ideas to then convert from one medium (video) and turn it into another (written) thus giving you a fresh spin from what’s already out there.
The BuzzSumo website is a pretty well known ‘secret’ for finding killer content to draw inspiration from. Much like with Feedly.com which was covered earlier, you can search for content that’s already proven to perform well. You’ve got different filters to work with and you can discover signals from all the main social sites across the board in an effort to only see the best and top performing content out there for your chosen search range.
This is a premium service which offers a slew of helpful tools and if you were to use nothing else but this and good old fashioned Google tools such as the search and keyword tools you’d have everything you need to go pretty far.
The Simple Conclusion
Coming up with ideas on a consistent basis is difficult. There are so many tools and resources for you to pull from and they’re all just laying around, waiting for you to pick them. We even have resources of our own inside the members area of our website, PowerhouseAffiliate.com
It takes some time, sure. It also takes a bit of ‘getting used to’ the process of hunting for new ideas and topics to cover for your content but after only a few hours with this stuff you might find yourself getting very quick and efficient with the entire process. It’s the whole concept that “content is king” which drives the success of many blogs and websites so finding what people want to read and what they’re actually looking for is always going to be a vital step in the entire process.
Can Native Ads Boost Blog Traffic? Here’s A Hint: YES!
What is native advertising? How does native advertising work? Can it boost blog traffic?
This entire article is meant to introduce you to this method of drawing traffic to your blog. It’s going to require a budget for advertising and if you’re already into email marketing, that’s going to give you an even bigger advantage!
Let’s just jump right in, no need for fluff or filler.
What Works Best?
The two focus points here are classic native ads which consist of longer form articles and are centered around a specific offer in most cases. The other being push notifications which are good for short blurbs that are meant to break the viewer’s focus from whatever they’re currently doing to get them looking at your offer.
When you’re working on one of these you have to take care that they blend in well enough with whatever site they’re appearing on. Use native ads to draw the focus of potential customers who are already interested in a specific niche or topic. These will require more effort on your part but when done right can yield a much higher return for the time and effort.
Use these when you want to appeal to a wider audience. These types of ads are broadcast to a device such as a smart phone or computer browser so you don’t have to focus on matching the content or look of a specific website. A push is great for offers which use time sensitive offers or information in order to increase that sense of urgency.
Goals & Objectives
When paying for readers, which is basically what this is all about, you need to be sure your aiming for the right targets. The two primary goals in this case should be to:
- Increase your reader base to draw more returning visitors.
- Boost your overall engagement with the blog or website, like sharing and commenting.
In order to hit your targets a few things need to be in place not only with your ads themselves, that is the technical aspects such as ad-spend, demographic targeting and etc which is outside the scope of this article but still important enough to mention. But, also, the content of your ads must hit their mark and that’s only perfected through testing.
Listicles in Advertising
These became popular years ago as of the writing of this article and they’re still a popular format for articles which aim to produce a lot of perceived value with minimal filler.
A “listicle” is usually done to cover a single subject in bullet point format. You’ll pick something to cover which relates to, or is directly associated with your offer and then write something to the effect of “7 Stunning Benefits of blah blah blah” (you get the idea).
Jump on Trending Events
Though trends tend to live short lives and burnout quickly, if you jump on them as they’re on the up-trend or even at their peak you can see a nice spike of traffic very quickly. This is a strategy all to itself which can be repeated daily if you’re willing to put the effort into it.
We’ve written an entire article on how to find and jump on trends to help increase your marketing efforts which you can check out by clicking on this link ( right here ).
Poke Emotions & Promote Thought
Most people don’t interact with things they’re shown online unless it invokes some type of emotional response within the first few seconds of seeing it. What this means is that you have just that long to capture their attention and make them feel something strong enough to want to investigate more.
A great way to get inspiration for this is to check on trending pages and scan the titles of articles there as well and scanning through posts on Facebook and Twitter for the like. It’s vital for anything on the internet which is looking for attention to use provocation to tease readers into wanting to read more and interact with the post.
Getting Your Title Right
Sure, the actual ad itself is going to have it’s own text aside from the article and it should resemble, if not exactly copy the title of your article word for word. This means your titles should be short but impactful. The fewer words you can use while still poking that curiosity, the better off you’ll be. This means you need to leverage things like offering advice for your readers to walk away with, point them in the right direction for additional resources if it helps your cause (this will usually be whatever you’re offering) or you can list facts and figures in the case of listicles.
Getting The Images Right
This is extremely important in both your article and ads. We can’t help but be drawn to pictures and videos and when they’re interesting, funny or weird they’re going to have that much more impact on the people viewing your pages.
All images have to be relevant to the topic at hand but not necessarily exactly related. Impactful visuals, stuff that makes you want to take a second glance or just make you go “what the heck is that?” will all work well for your ads. In the articles, you need to pick images that are identifiable to the paragraph in which they’re showing up. Keep them closely related to the immediate idea and take care not to use pictures that are going to draw the readers focus too far away because you want them to keep reading.
Faces and Close-Ups
It’s ingrained in us as people to be drawn to faces so when you select pictures which feature faces you’re almost guaranteed to capture attention right away. There’s evidence to suggest that faces of babies and attractive women will garner the most attention so it’s worth testing out in the event you can make it work for your cause. Sometimes it makes no sense at all to use a face, in that case just don’t do it, pick something that is going to make sense for your ads and articles.
Keep It Simple Yet Effective
You want flashy images where it makes sense and simplicity where it’s needed. Every offer is going to need it’s own special attention and some testing will be necessary to get this right in most cases. It’s going to require you to set a budget aside to see what is working and what isn’t. Use simple banners which don’t look cluttered but still convey the right information. Don’t overload your images with so much that the eye doesn’t know what to focus on, have a focus point and put something important there like a call to action.
Native Ads is What We Do!
Powerhouse Affiliate is all about native advertising and we’re constantly striving to push the limits of success even further. We offer tons of updated training to help each of our members find success and you’re never left alone to “just figure it out” yourself.
We have an active community with very active members and staff who are always in the forums offering advice and knowledge to get past those sticking points. We hold regular webinars and showcase live campaigns whether they “win” or “lose” and then review what was done to it’s best and what could have been done better. A lot of the time you’re going to see our example campaigns turn a profit because we are a team of industry professionals who have been doing this for well over a decade, so why not learn from those who are already doing it right?
Check us out…
5 Free & Awesome WordPress Themes For Affiliate Marketing Sites
In today’s fast-paced affiliate industry, it’s important to workout a plan of action and then execute on it right away! That’s where helpful tools like WordPress and affiliate marketing themes come into the picture. We’re going to point out a handful of free affiliate WordPress themes that any affiliate marketer can use in order to get a brand new (or preexisting) website up & running in a snap.
The Advance Ecommerce Store
If you’re in the market for a affiliate theme WP which has a more store-front feel to it then this option is going to be an excellent fit for you. The Advance Ecommerce Store is a theme which has that traditional e-commerce look & feel to it with all the modern bells and whistles.
It lets you do fancy stuff like:
- Put all your featured items into categories for easy indexing
- Share coupon codes with visitors at the top of page
- Show off hot deals in the image slider above the fold
- Set up additional deals in the sidebar such as best-sellers
- Show off testimonials in style
- As well as display the latest & greatest offers on your site
There are even more options available in the free version of this great WordPress ecommerce affiliate theme but if you want to ramp it up to that next level then a premium version is also available (as is the case with most themes of this sort).
Another great benefit to this theme is how SEO friendly it is, this theme is absolutely optimized from the ground-up to work well with search engines. If you get your keyword game down then you’ll not have to worry about the top SERPS finding your site do to any typical slackings those other themes suffer. This free ecommerce theme one has ultra fast loading times, it’s very mobile responsive and has excellent options for social media sharing, WooCommerce compatibility and of course 3rd party plugin support.
The aReview Theme
If you prefer to go with a slightly more traditional blog look then this is a great medium ground option. The aReview theme from aThemes was designed for those of us who wish to write product reviews and do it in a more blog-traditional fashion.
The aReview WordPress theme is an optimal theme for your next review site. It works great for:
- Affiliate marketing reviews
- Games & more
The aReview theme comes with custom widgets, full colors control, 100% responsive design, great looking icons, Google fonts, logo upload, favicon upload and much more interesting things. If you’re in the CPA marketing game then this theme might be a great fit for you as it allows you to create those custom advertorials that convert so well for offers such as software, supplements, software/downloads and way more!
The Fastest WordPress Theme
A clever name if you ask me. This theme tells you what it’s all about in the name, it’s fast! The Fastest theme from WPVKP is made for affiliates who have a strong desire to have the most responsive site out there. It plays very well with search engines do to it’s built in SEO friendly features. This affiliate marketing WordPress theme is incredibly lightweight which is excellent for visitors who enjoy flipping through page after page and it hosts a fair number of customizable options to get just the right look at feel you need.
There are options to customize this WordPress theme’s colors and backgrounds, you can place your own images anywhere they’re available spaces for them and there are even ad-display tools for the banner and sidebar areas of your webpages. This theme is completely free with no paid options available so it’s a what you see is what you get situation with this theme as well as the aReview theme previously mentioned above. There is a premium version currently under development as of the writing of this article but it’s still being worked on.
Lifestyle Magazine Theme
The Lifestyle Magazine theme from Bootstrap Themes displays your affiliate content with a grid of images above the fold for a pleasant visual impact.
Lifestyle Magazine is a free WordPress blog theme. It is perfect for:
- Lifestyle bloggers
- Style guides
- Personal bloggers
- Travel blogs
- Journalist blogs
- Photographers & more!
It’s very easy to use and customize with it’s live preview. This WordPress theme supports the Woocommerce plugin and is very SEO optimized. The free version of this theme comes equipped with options for the overall layout which is customizable in the header and banner slider. You get drag & drop editing tools, image options for your banner as well as social media tools which we know can be very helpful in today’s social climate. There is a pro version of this theme which goes for a modest $49 and gives you even more options such as Google fonts, many more color choices and of course ad management tools, including ad-blocker bypass tools!
The Juliet theme from Lyra Themes is known for it’s beautiful visual display. Giving affiliates an emphasis on visual-heavy design, you’re going to love this mobile friendly, fast loading, WooCommerce compatible theme. This free affiliate marketing website template has built in auto scaling so it’s always guaranteed to look it’s best no matter what the screen size is.
The free version of this best WordPress theme has plenty of options for customization such as logos, banner overlay colors, images and background colors as well as other visual elements. There is a pro option available for a $35 price tag with additional options for support and updates. Getting access to more built in options for things like Instagram, MailChimp, Subscription Form and of course JetPack.
There are tons & tons of free affiliate themes available in both the premium and free price range. Although many themes share very similar qualities and features it’s important to determine which one is going to be just the right fit for your needs. Some themes look pretty & polished on the surface but fall short on speed and optimization while others have a reverse issue of being ugly but work like a dream.
It’s always a good idea to test run best affiliate marketing themes before you commit to one. Check reviews on affiliate marketing blogs and don’t just glance at them but actually take the time to comb through the comments and see what rants and raves people have to say about a theme, it’ll help keep you informed in order to make a better decision for your Amazon or other affiliate program. Let us know in the comment section what WordPress theme do you use for affiliate marketing..
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