It’s the age-old SEO debate. White Hat vs Black Hat. Which one is better? Which one will drive the best results? Do you think you should even worry about it? Today we’re going to dive right in, and explain everything that you need to know about these two opposing strategies. SEO, or search engine optimization, […]
Search Engine Optimization
SEO, or Search Engine Optimization, is a term that is often thrown around in the world of digital marketing. But what is SEO? In short, SEO is the practice of optimizing your website and its content to rank higher in search engine results pages (SERPs). This means that when someone searches for a particular keyword
A well-implemented SEO strategy can take your site to the top of Google’s results, enabling you to generate increasingly more traffic without spending a single penny on ads. However, this is also one of the things that new entrepreneurs get most intimidated by, especially those who lack technical skills or resources to hire professional services.
I think it’s safe to assume we all know what SEO is and how important it is for a marketer. Understanding SEO is crucial for any business to increase traffic and awareness. What did you type into the search engine to arrive at this page? Or did you click through a previous blog post of