In our 3-part series on blogging ( found here ) we discussed the process of blogging as a business model and in that series it was very briefly mentioned that using your blog to build an email list is something which should absolutely be done… that’s what we’re going to discuss in this handy little article today! We will see how to build an email list for your blog.
Before We Discuss Anything In Detail…
It’s going to be assumed you already have, or will soon have a blog of your own set up and ready to roll. If you don’t then you may wish to go back and check out the other posts to get a few ideas to help you with that process.
What you’re going to need… if you don’t already have one… is an email management system, something like Aweber for example.
If you don’t yet have an account with Aweber you’re going to want to get one for this. You can use the Free trial period for a whole month so this little experiment won’t even cost you anything extra to implement and test, how convenient is that?
Paint By Numbers or Draw Outside The Lines?
The fact of the matter is that there just is no “one size fits all” in every case. You can take a proven business model and copy it and it will usually work but the little detail you won’t usually hear is the fact that markets and methods change to adapt to the current times. If you don’t adapt with it you will be left behind.
Something we strive for in Powerhouse Affiliate is keeping up to date on all the latest and greatest methods and techniques to not only ensure our own success in this booming industry but to also more importantly ensure the success of our wonderful students and affiliates!
Setup Your Aweber Account
The reason we talk about Aweber as opposed to any of the alternatives is simply because it’s the autoresponder platform that we use so we know a whole lot about it.
You’re going to need a working phone number when you sign up for your free trial account as well as a working credit or DEBIT card. You’re not actually going to be charged for anything when you sign up unless you wish to keep using the service. (Just make sure you contact their support and cancel your account before the 30 days is up… mark it on your calendar.)
The image above is a quick snapshot of their common questions about why they require a credit card upon signing up if you’re requesting to use a free account… it’s all pretty self explanatory.
Once your account is active you’ll need to be sure that you have a valid address on file as this is something necessary to stay compliant with the CAN-SPAM Act.
If you’d like to watch a video on how to properly set up your account once you’ve started your trial period of 30 days then you can watch the Introductory video on the help page of Aweber’s website:
Everything is pretty straight forward and it’s best to always ask for help with any technical issues from the Aweber support team as it is their platform and they are far more knowledgeable and capable of helping with most tech related issues than anyone else.
Something which is very important to take note of is the “from” field within Aweber’s list details. When you send emails to your subscribers from Aweber those messages will show any email address you specify (so long as you can verify it as your own) which means you’ll want to use an email address you have created from your blog or website’s domain name. If you don’t yet have something like this set up it would be a good idea to look into how it’s done by searching something like:
“How to make email account in hostgator”
Of course you should use whichever hosting provider you have an account with, but the idea remains the same. Search for how to make an email account with your hosting provider and you will most certainly come across lots of information to guide you through the process.
Design Your Autoresponder Series
It’s a good idea to first get any messages you want in your autoresponder already set up. Inside Aweber this is called the “Legacy Follow-Up Series” just to avoid any potential confusion. In order to do this you will first need to create a Draft Email Message which will then be assigned to your legacy followup series. This article isn’t meant to be an instruction manual for Aweber so to keep it simple I’ll link you to their official help documentation to set this up. The great thing about Aweber is they’re very helpful when dealing with their customers and they have super simple help documents and videos to get you on the right path.
Some things you must keep in mind when creating an autoresponder series are:
- What will your very 1st message say to brand new subscribers?
- What is the purpose of your autoresponder series?
- Is this particular series temporary or semi-permanent?
The very first email sent out to your new subscribers must be direct & to the point. If you’ve offered some sort of lead bait then you must deliver it along with a short blurb about what it is, why they’re getting it and what they can expect in the future for joining your list. This introductory message is quite possibly the most important so be sure it makes sense and try to keep it fairly simple.
If you’d like more quick and simple tutorials on the Aweber platform itself (the technical aspects) then take a look at this quick search I performed which helps you get right to the point.
When considering what the purpose of your email list is meant to fulfill you need to take into account why people sign up and what they expect from it:
- Is it a newsletter?
- Is it a vehicle to promote affiliate offers directly?
- Is it a combination of the above two?
Having an email list can serve many purposes but the most important is keeping in touch with your subscribers and controlling the flow of traffic through sending emails. A lot of marketers refer to email marketing as “cheap traffic” and though that can certainly be true in the longrun, it does take work and dedication to build a list up to that point.
A great way to get ideas about what you could do for your own email marketing campaigns is to sign up to a bunch of lists within your target market and see how other marketers run their lists. This isn’t so you can copy them but instead to gather inspiration for your own ideas.
Making Your Sign Up Forms
Something we need to discuss quickly is the concept of Double Opt-In vs. Single Opt-in. Now, the quality of your list will be higher if you use a Double Opt-in and this is simply because it forces anyone who signs up to your list to confirm they indeed do want to be apart of your list by making them open an email message and then clicking on a confirmation link. For those who initially sign up to your list and then do NOT confirm, they’ll simply be left alone and never actually added to your list, nor will they be contacted by you again unless they opt-in in the near future.
A lot of marketers used to dislike the double opt-in feature as it does drastically cut down on the number of subscribers which wind up on your list which can seem bad at first. However, in recent years with the fact that spam emails have become so common there are now measures in place to make email marketing more difficult which could mean your list might suffer if you don’t guard it. It will be up to you, the marketer to test these things and see what methods work best for you but for now just know that unless you are building a list with the intent of perhaps pushing the envelope in terms of aggressively promoting… you probably don’t want want to use single opt-ins these days. Again, it’s worth testing, but in some cases you’re better off with a smaller, yet much more responsive list.
Typically you don’t need to collect anything more than just the subscriber’s name and email address. In many cases you don’t even need a name. There are a lot of split opinions on the subject of using names within your emails or not, both sides make valid arguments for or against this practice so again it really comes down to testing as do most things in the marketing realm.
In order to get the best opt-in rate from your forms you’ll want to create something which offers something for free and the way somebody get’s this is to sign up and then have it emailed to them.
The ad copy of your sign up forms should be very simple and to the point. It must be evident what the person reading your form is going to be signing up for, in other words what your opt-in bait is offering. If you have a helpful ebook with some tips to make someone’s life easier for any particular reason then state it in your opt-in form ad copy. Tell them precisely what it is you’re offering and keep it simple.
Optimal Blog Placement
Knowing where to put your opt-in forms is important as they must be seen in order to be used by anybody. In many cases you’re going to find blogs love to use the lightbox style which is a form that pops up directly on top of the entire blog and basically forces you to look at it. This is typically the highest converting type of form and for good reason, it’s forces you to look at it.
There will be instances where this type of form is not appropriate but it’ll be up to you to try things out and see what works best.
There’s almost no limit to all the possible places on a blog or website one could place opportunities to sign up for a list. Instead of making your head spin with all the potential what we’ll do is link you to a handy Google Search which will help you decide on placement for forms yourself.
Have a look at the search results and take it all in then make up for yourself which ones seem like the right fit for your individual situation.
Learn Email Marketing
We actually teach this stuff through a completely comprehensive course which is all about email marketing and it’s included in our “One price to get them all” membership plan. We used to charge members for individual courses based on what they wanted to learn but over the years we discovered that it works best when everything is given to you without restriction so that’s just what we’ve done… nothing is off limits now, it’s all available to you if you’d like to check it out for yourself.
Click on the PA logo below to check out the features & benefits page for yourself!
Top 5 Internet Marketing Gurus & Why You Should Follow Them
Who is the Best of the Best for Internet Marketing Gurus & Why Does it Matter?
Internet marketing gurus usually get a bad rap.
We all see the ads where these gurus stand in front of a huge mansion, or take a cheesy Lambo pic! Anyone can waste their cash renting a lambo for a day so who can you really trust?
If you want to become a good online marketer, you have to learn from someone.
Internet marketing requires solid education and up to date methods. There are REAL internet marketing gurus who have proven to deliver real results.
I want to highlight 5 places you can find information a mentor or guide who will teach you the secrets of online marketing.
Thankfully, there are several top internet marketers in the world who share their career secrets online through websites, books, and online podcasts.
The top online marketing gurus in this list have made an impression worldwide and are proving to deliver solid value to the online marketing world. These top online marketers have created a legacy for the newbies of online marketing.
Here is my list of top internet marketing gurus to follow. Web marketing experts like these allow beginners to start online marketing on the right trajectory.
Online Marketing Guru, #1 – Gary Hamel
Gary Hamel currently writes for the Wall Street Journal but he can be considered as one of the most impressive online marketing gurus of the century. The influential strategist is also a visiting professor at the London Business School and he is a force to be watched carefully. Take a quick look at his website or read a few of his publications to understand just how the quirky genius works. This sales and marketing guru has definitely made a mark in the world and hence has rightly made place in this Internet Marketing Gurus list.
Internet Marketing Guru, #2 – Darren Rowse
Even newbies to the internet marketing world know that Darren Rowse is one of the best internet marketers. Rowse set up a personal blog in 2002 but he quickly managed to hit the big time due to his impressive thinking. The guru marketer’s personal blog was quickly followed by other blogs that were closely followed by readers. However, it was not until ProBlogger that Rowse actually hit the top line. The blog provides advice for bloggers and website owners and also offers an impressive job board for fellow bloggers.
Web Marketing Expert, #3 – Pat Flynn
This down-to-earth marketer is one of the most closely followed geniuses online. According to last records, the marketing guru easily generates more than $50,000 in revenue through blogging. His Smart Passive Income podcast also has more than 200,000 downloads and is a followed by double that amount. For novices, his top online marketing blog offers a wealth of tips that can be invaluable in setting up a successful online internet marketing campaign.
Internet Marketing Coach, #4 – Neil Patel
Neil Patel is one of the best internet marketing gurus. He has clients like Amazon and Viacom and it definitely pays to listen to what he is saying. At present, the budding genius runs QuickSprouts that is followed by industry experts, marketers, and entrepreneurs as well. Check out his SEO and expert internet marketing tips that can literally make a 20% difference to your website. Patel is also quick to catch emerging websites, trends and tools and he was the first to point out popular brands like KissMetrics and CrazyEgg.
Online Marketing Expert, #5 – John Chow
This well-know affiliate and internet marketing guru teaches people how to make money online and he does it quite well. Most of his secrets are available online at Amazon through his book ‘Make Money Online: Roadmap Of A Dot Com Mogul.’ Marketing authors like him are game changers for newbies.
This concludes our Top Affiliate Marketing Gurus list. We hope you find this list of digital and email marketing coaches useful.
Of course, you might have your personal top internet marketing coaches and experts that you follow to learn about internet marketing. If you have, do write in to us by leaving a comment below. We would love to expand our list of internet marketing experts to help as many affiliate marketers as possible.
Tell us why these online marketing experts and their concepts are your personal favorites and what you’ve learned from them and help other fledgling marketers expand their skills as well.
Leave a comment below if you have specific questions about any of the digital marketing industry leaders and top marketing gurus.
Stay tuned to learn more about affiliate marketing.
You can also take affiliate marketing training from us at powerhouseaffiliate.com to learn more about online marketing, like many successful internet marketers do.
If you’re an affiliate marketing enthusiast, you can also checkout our new affiliate marketing program.
Get Higher Opt-In Rates With These Few Tips
Traffic is the lifeline for any offer, if you’re not getting people to see what you’re promoting then you’ll never get anything to convert and that’s simply a fact. There are a lot of different sources for traffic but what we’re focusing on today is email as it’s the one source you have the most control over.
In order to get leads on your list you first need them to opt-in and to do this effectively it’s important you’re optimizing your sign up forms, so let’s talk about a few very simple ways you can do for better email conversion rates.
Put it above the fold
The moment somebody lands on your page you want them to see your form, even if they don’t pay attention to it, you want it there in their view. The reason for this is because 80% of most people’s viewing time on any webpage is often spent above the fold, this means they won’t even scroll down or might not scroll very far before backing out or closing your page. Additionally, when most people whom make return visits see that sign up form over and over they’ll be much more likely to finally give in and sign up.
Every publisher be it in print or digital media always charges a premium for the adspace which is displayed above the fold and this for the the very reason just mentioned, it’s for the same reason everyone wants the top spot on the Google SERP and it’s the same reason you should be treating your own web pages with the same regard. You can have these forms somewhere on the page itself as an embedded form or you can use a pop-up in the form of a light box, something that is easily dismissed in order to be compliant with most ad platforms who frown on web pages that use pop ups which aren’t easily dismissed.
Make a STRONG call to action
This one seems like a no-brainer but you would be surprised at how many new to marketing and advertising simply don’t make a proper call to action and in some cases just don’t make one at all. Adding a call to action is one of the best practices for email opt-in. The difference between a conversion and a lost lead can be your call to action. In the case of collecting leads to an email list you’re going to need to demonstrate value in some form to entice the sign up from your viewers.
you’re going to need to demonstrate value in some form to entice the sign up from your viewers.
What you decide to offer as that valuable thing to entice a lead is up to you. In some cases it might be something free that’s normally for sale or it could be access to privileged information they’d otherwise not have access to. You do need to be sure that what you offer is of actual value to your lead however because gone are the days when you could throw any simple little bit of digital content up and expect somebody to fork over their email for it.
K.I.S.S. your forms
If you’ve not heard of the “kiss rule” it goes like this… “keep it simple, stupid”. Sure it’s been changed over time to make it a bit more politically correct but nothing cuts right to the point like the original. Keep your forms simple, don’t fluff them up with unnecessary details and always make it very clear what you want from them.
The fewer input boxes people have to think about, the fewer chances they have to change their mind. This can mean the difference of a few percentage points worth of conversions. We live in an informational savvy age now, people know what will happen when they fork over their details and they will either give you fake information which is not very useful or they just won’t give you anything at all if you ask too many data points where it seems unnecessary to do so. If you’re just collecting leads to market affiliate products to later then you really don’t need anything more than a name and email address and in many cases just the email will do fine.
Walk them through it
It’s easy to assume that anyone reading your opt-in form is going to know what to do next but time & time again this has been proven wrong. There are going to be a fairly large percentage of people who will sign up to your email list from your capture form and then simply stop there, never to check the emails sent to them and eventually forget about it all entirely. Don’t let this happen, walk them through to the follow up step of checking that email and do it in a simple way.
It helps a lot if somebody is redirected to a new page after signing up, this page should give a few details on what they need to do next in order to get what they signed up for or to simply remind them that it’s now waiting for them over at their inbox.
How We Can Help
Here at Powerhouse Affiliate we’re always working around the clock to bring our members top of the line training material in order to get them each the best results possible. This is an interactive community of professionals and those looking to become professionals alike, all working together to break new ground and get things done… all the way to the bank.
We cover a ton of different strategies so you can pick what works for you and we’re always doing our very best to make it quick to learn and easy to understand. Come check us out at our main site… PowerhouseAffiliate.com
An Honest Email Marketer’s Review of Aweber: And How To Use It The Right Way
Yup, today is all about review Aweber specifically and what I think of it as well as how to properly use it for email-based affiliate marketing. When it comes to any style of marketing there’s more than one way to do it right and email marketing is absolutely no exception what so ever. There are just as many different styles of emails and subject heading as there are professionals under the sun, what will suit you best is going to be determined by your personality and what goals you’re aiming at.
Why Do We Use Aweber & Not Something Else?
Easy… We were kicked off another best email marketing platform for being “too aggressive” in our email marketing practice. That’s right, we used to use another service before switching over to Aweber and were kicked off of it because our method was deemed “too aggressive” which is pretty darn funny looking back on it now because we’re even more aggressive with some of our lists and absolutely racking in the profits hand over fist thanks to it. Later on you’ll be shown a snapshot of just ONE of our blog’s revenue streams, there are multiples per blog and multiple blogs.
Now, for purposes of not making enemies within the industry we work, the name of that particular autoresponder service will remain nameless. It’s also important to note that they’re not a bad service by any means so don’t be afraid to give others a shot if you find that Aweber isn’t to your liking as affiliate program. It’s just that, Aweber, email marketing software, is by far the easiest to use and has given us the higher delivery rates of the ones we’ve tried. They have awesome and rapid customer service as well as a lenient payment processor that will work with you (within reason) should you happen to fall behind on one or your payments once or twice… just don’t take advantage of this because you could still lose your account over it.
How Do We Use Aweber For Email Marketing?
Well, we have a number of different lists all setup within a single account and each of those lists are aimed at a different purpose within a handful of niches. The purpose of this article you’re reading isn’t a word-for-word tutorial on how to use Aweber’s different tools, we actually already have that contained within our premium membership training material (go here if that interests you) but instead we’re going to give a quick rundown of what to expect when you jump into Aweber’s dashboard and how all the neat stuff they offer can work for you.
Create Your List First… and then
There is some confusion about this among many new marketers, they don’t know which steps come first and why. When you are just beginning with a new campaign you have to create a list first and then add subscribers to it second. Think of it like making a shopping list, first you have to grab the piece of paper and then you start writing stuff on it. Well, in Aweber first you have to create your piece of paper that’s called a list… then you can start adding subscribers to it.
The image above is just a quick screenshot of our account (it’s just a partial shot, there are many more lists than what is depicted here) and as you can see, there are a few parts surrounded in red.
- All the way at the top is the “manage lists” button, you can access this from the main dashboard by clicking on it.
- The green “create a list” button which will walk you through steps necessary to make a brand new list.
- At the far-left is the different email lists you have, ours are blurred out to keep our lists safe, it’s nothing personal against you but we have to protect the integrity of our business.
- And just off to the right-side of that is the “subscribers” count where you can see how many you have on any particular lists, depicted in the image above are two very new lists so we’re still building up the subscriber count but as you can see, one of them is already doing quite well with over 27k subscribers.
Once you have at least one list all setup you can then start doing that email affiliate marketing thing to gain subscribers. There are a ton of ways to get people to subscribe to your email lists, many of which we cover in our membership course so if you’re interested to learn then you’re encouraged to have a look at our homepage and see it for yourself.
Doing Some Actual Email Marketing with Aweber
So, your list is setup and you have subscribers but what about doing a bit of actual email marketing? Well, in order to turn those subscribers into revenue you have to think of it as a newsletter which you use to promote offers, share helpful information and over all just keep in touch with people who want to hear from you.
Above is another screencap of one of our lists to illustrate what you might expect to find when dealing with your own email lists inside of Aweber. This is the “Legacy follow up series” page and it’s where you will work with the actual autoresponder portion of the Aweber service.
You have the “create a message” button which is colored in green. Clicking that will direct you to the email composer which is the tool you use to actually write your email messages. The big red box near the lower-left are the different emails already composed and part of the follow-up series and just off to the right of that is the open-rates for each one of your emails.
A quick note on open rates… A lot of “gurus” will teach you that your open rates are the most important thing and although it is important to come up with headlines that compel your audience to click and actually read your emails it’s not the most important number to keep track of, that would be your revenue.
You could have opens rates which are half the one’s depicted above and still make a killing in your revenue figures, it all comes down to other key factors which again, we won’t cover here but you can find it all contained within our official training program. Let’s talk about what having a thriving email list can do for your website traffic next!
The Blog Traffic & Email Subscriber Synergy
It’s already been mentioned that having an active email list is basically just like running a newsletter where you keep in contact with folks just like us who have shown an interest in you or your offers or information. What this means is that you can basically recycle old leads and p
ossibly turn them into new sales or new visitors for ad revenue.
Above is a screenshot of just one day’s earnings from just one blog, and keep in mind that this is only the ad-money and not the CPA revenue we also have going on which is typically responsible for about an extra $1k per month, per blog at minimum with some blogs doing many multiple times that each month. The reason we’re showing you this specifically is because about 80% of the traffic comes from email subscribers with the other 20% coming from Google search traffic and YouTube video traffic.
Another great thing to consider is that these blogs which are basically just cranking out money each month are side projects, they aren’t even our main focus which is native ads and maintaining the Powerhouse Affiliate website. CPA and affiliate marketing is our full time gig so the fact we can even generate these extra thousands of dollars on the side each month is really neat!
If you treat your list right, keep it neat and tidy by deleting unsubscribers on a weekly or bi-weekly basis and don’t spam them (it’s okay to be a bit aggressive, but there is a line to be weary of) then you can keep sending traffic over to just about any website you wish over and over again. It’s really a great proposition to basically pay for a lead once and then you have access to them for as long as they remain on your list.
If you don’t have an autoresponder yet or if you’ve been thinking about starting your own email marketing campaigns then it’s probably a good idea to test drive Aweber’s services for free and then decide if it’s a good fit for you.
Click on the image above or the link below to go get your free trial setup today and start working on your new money generating revenue stream. It’s pretty easy, very beginner friendly and you have the benefit of teaming up with us if you choose to where we’ll help you along the way. On top of that, Aweber has been around a very long time and have an entire library of helpful lessons and tutorials to teach you everything you need to know about their platform. Extra tutorials are always popping up on YouTube as well so you’ll never be left alone and confused.
Link To Aweber’s Free Trial… Click Right Here!!
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