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Beginners Guide to Building an Email List With Facebook Pages

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Beginners Guide to Building an Email List With Facebook Pages 1

facebookfanpage01

Are you looking to build an email list fast?

Chances are you have tried to build an email list from scratch using various email list building strategies you’ve found all over the Internet, and you just don’t know what might yield those favorable results. Well, let’s go over an idea I think you’ll find very handy.

Though there are a lot of various topics to cover on the broad subject of email list building and email marketing we will cover how to build an email list on Facebook.

Let’s say you already have a list, maybe it’s an empty list *sad face* and you want to start adding those glorious email addresses to that list. Let’s also assume you are on Facebook like the majority of the world is… that’s a whole lot of potential customers to collect email addresses from.

The question then becomes “how do I get people off of Facebook and onto my email list?” Well my lucky friend, the good news is that it’s actually really easy and we’re going to review a very simple way to do it now. First set up your page.

Using Facebook Pages & Groups To Build An Email List

Yes, that’s absolutely right… By using a Facebook page, or in some cases even a Group, it’s possible to get people to interact with your squeeze pages and have a fair bit of them potentially opt-in to your email lists.

Once you have the Facebook account you wish to use all set up and ready to go you’re going to want to create a new page. A simple search on Google for “Facebook Create a Page” will bring you right to Facebook’s ‘create a page’ template where you can then go through the steps and set up your new Facebook page.

Now, which type of page you create will depend on what the purpose of that page is. If you’re a local business and you wish to build a list of local customers you can use the “Local Business or Place” option. Something tells me that if you’re reading this you’re probably an Internet Marketer and wish to build a page tailored around that, so let’s do this now.

Once you locate the ‘Create a Page’ interface of Facebook you will come to a screen which looks something like this.

facebookpagestep01

Now, which option you choose is totally up to you, if you’re not exactly sure which one is right for you then you may want to click around and look at the various options presented. For now we are going to go with the option that says “Company, Organization or Institute” and once you click it you will be presented with a drop-down list of even more options to choose from. If you want to keep things nice and generic while still serving the purpose of building email list with Facebook I’ll highly suggest you scroll down that list and look for “Internet/Software” then pick that.

Go ahead and type in your company name, just keep in mind that whatever you type into here will be the name of your page so pick something that you want to use as a keyword. Remember that a lot of times people will find your page by actually searching for it in the search box at the top of the Facebook page.

Once your page begins to grow and people start to share it, it’ll grow organically. The two main ways people will find your page is by searching for it using keywords and by coming across posts you make on other pages and in groups (we’ll go over this soon so keep on reading)

After you’ve done this step you’ll be brought to the next step where you can enter a brief and to the point “about us” type of page description. It’s a good idea to enter the URL of your webpage if you have one right here. Keep this short and to the point as you only have 155 characters to enter.

You’ll notice there are three fields to enter text into and from top to bottom they are “what your page is about” then right under that “website links” and under that is where you will pick the unique web address of your brand new Facebook page.

Try to use something that is also a keyword you want to target but also sounds like proper English. In this example I’ve chosen “Internet Marketing Guru” which is a horribly silly example but it’s only for demonstration purposes.

facebookpagestep02

Next step is to upload your page’s profile picture. Before you do this I want to go over a few things to keep in mind.

Pick a picture that represents your website, your product, your niche, or yourself if you are doing this to build a following based around your own personal image as an authority in your niche.

Whatever you decide to go with here just be sure the image is clear, it stands out, and that you are happy with it. Think of it as a logo or a trademark of some sort. This image is how people will come to recognize you.

Facebook Step 3

Step three is the “Add to Favorites” and you can choose to skip this if you wish. If you plan on creating multiple pages and wish to access them a little more easily then you might want to do this step, but it’s up to you. We’ll skip it here.

The next step is an important one. Here you can use some targeting to help Facebook reach out to the right people. I know it’s tempting to want to just cover the entire world (and in some cases this might be a good option), but chances are the things you offer are specific to either a region or set of regions, or a language such as English. Look at the picture below to get an idea of what this step looks like.

Facebook page Step 4

A few key features to take advantage of are:

-Interests
You can use the “Browse” button and just start browsing through the lists that Facebook has to offer you, or you can type in your own interests. Get as specific or as general as you like here, each has its own benefits.

-Languages
If you are trying to target any particular language such as English or Spanish it’s a good idea to specify that here. If you want to leave this open so that maybe people who speak multiple languages will still have a better chance of coming across your page then leave it blank… Save and move on to the next phase.

Facebook Page Step 5

That’s it for the set up process, now your page is created and you can begin to do things like create posts on your page’s wall, or add a “Button” which is basically just a tab on your page where you can segregate different things onto different sections on your page.

What Should I Post?

This is where a lot of people get stuck and the answer is honestly pretty simple.

POST THINGS PEOPLE WANT TO SEE!

I know, mind blowing right?

But let’s think for a moment here. What sort of stuff do you click on and spend your precious time looking at? Things you want to see, right? Well, don’t you think it makes sense that everyone else does this too?

The whole idea is to create an awesome page on Facebook that people in your niche will want to spend a few minutes looking at but will also want to share with their own friends and people they stay connected to.

How do I collect Emails?

To collect email list with Facebook page you can actually use an app that installs right into your Facebook page. This application allows you to quickly and easily place an AWeber web form onto your Facebook Page, helping you convert social media audiences into email subscribers.

You will need an AWeber account to use this application. If you don’t have an AWeber account yet, you can start a 30-day trial for free..

Jay

I'm just some guy who's decided to earn a living in the wonderful world of affiliate marketing! It's my hobby, my passion and quite simply something I really enjoy doing.
Jay
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Top 5 Internet Marketing Gurus of the World (and they have something to say)

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top internet marketing gurus list

If you want to become a good online marketer, you have to learn from the best internet marketing gurus.  Of course, this means finding a mentor or guide who will teach you the secrets of online marketing.

Thankfully, there are several top internet marketers in the world who share their career secrets online through websites, books, and online podcasts.

Beginners Guide to Building an Email List With Facebook Pages 2

There are a few top online marketing gurus who have made an impression worldwide and are literally considered the ‘Steve Jobs’ of the online marketing world. These top online marketers have created a legacy for the newbies of online marketing.

We have our personal favorites, as well, and we’ve listed our top five online marketing gurus (in no particular order) that you should learn from as well.

We have also mentioned top online marketing gurus’ companies, books, courses, etc. where you can learn from. These top internet marketers in the world have not only created a deep source of income for themselves, but they have fortunately also charted out the path for the rest of us to follow.

Here’re our list of top internet marketing gurus to follow. Web marketing experts like these allow beginners to start online marketing on the right trajectory.

Online Marketing Guru, #1 – Gary Hamel

Online Marketing Guru Gary Hamel

Gary Hamel currently writes the Wall Street Journal but he can be considered as one of the most impressive online marketing gurus of the century. The influential strategist is also a visiting professor at the London Business School and he is a force to be watched carefully. Take a quick look at his website or read a few of his publications to understand just how the quirky genius works. This sales and marketing guru has definitely made a mark in the world and hence has rightly made place in this Internet Marketing Gurus list.

Internet Marketing Guru, #2 – Darren Rowse

Internet marketing guru Darren Rowse

Even newbies to the internet marketing world know that Darren Rowse is one of the best internet marketers. Rowse set up a personal blog in 2002 but he quickly managed to hit the big time due to his impressive thinking. The guru marketer’s personal blog was quickly followed by other blogs that were closely followed by readers. However, it was not until ProBlogger that Rowse actually hit the top line. The blog provides advice for bloggers and website owners and also offers an impressive job board for fellow bloggers.

Web Marketing Expert, #3 – Pat Flynn

web marketing expert Pat Flynn

This down-to-earth marketer is one of the most closely followed geniuses online. According to last records, the marketing guru easily generates more than $50,000 in revenue through blogging. His Smart Passive Income podcast also has more than 200,000 downloads and is a followed by double that amount. For novices, his top online marketing blog offers a wealth of tips that can be invaluable in setting up a successful online internet marketing campaign.

Internet Marketing Coach, #4 – Neil Patel

internet marketing coach Neil Patel

Neil Patel is one of the best internet marketing gurus. He has clients like Amazon and Viacom and it definitely pays to listen to what he is saying. At present, the budding genius runs QuickSprouts that is followed by industry experts, marketers, and entrepreneurs as well. Check out his SEO and expert internet marketing tips that can literally make a 20% difference to your website. Patel is also quick to catch emerging websites, trends and tools and he was the first to point out popular brands like KissMetrics and CrazyEgg.

Online Marketing Expert, #5 – John Chow

online marketing expert John Chow

This well-know affiliate and internet marketing guru teaches people how to make money online and he does it quite well. Most of his secrets are available online at Amazon through his book ‘Make Money Online: Roadmap Of A Dot Com Mogul.’ Marketing authors like him are game changers for newbies.

This concludes our Top Affiliate Marketing Gurus list. We hope you find this list of digital and email marketing coaches useful.

Of course, you might have your personal top internet marketing coaches and experts that you follow to learn about internet marketing. If you have, do write in to us by leaving a comment below. We would love to expand our list of internet marketing experts to help as many affiliate marketers as possible.

Tell us why these online marketing experts and their concepts are your personal favorites and what you’ve learned from them and help other fledgling marketers expand their skills as well.

Leave a comment below if you have specific questions about any of the digital marketing industry leaders and top marketing gurus.

Stay tuned to learn more about affiliate marketing.

You can also take affiliate marketing training from us at powerhouseaffiliate.com to learn more about online marketing, like many successful internet marketers do.

If you’re an affiliate marketing enthusiast, you can also checkout our new affiliate marketing program.

Jay

I'm just some guy who's decided to earn a living in the wonderful world of affiliate marketing! It's my hobby, my passion and quite simply something I really enjoy doing.
Jay
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Get Higher Opt-In Rates With These Few Tips

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Traffic is the lifeline for any offer, if you’re not getting people to see what you’re promoting then you’ll never get anything to convert and that’s simply a fact. There are a lot of different sources for traffic but what we’re focusing on today is email as it’s the one source you have the most control over.

In order to get leads on your list you first need them to opt-in and to do this effectively it’s important you’re optimizing your sign up forms, so let’s talk about a few very simple ways you can do for better email conversion rates.

Put it above the fold

The moment somebody lands on your page you want them to see your form, even if they don’t pay attention to it, you want it there in their view. The reason for this is because 80% of most people’s viewing time on any webpage is often spent above the fold, this means they won’t even scroll down or might not scroll very far before backing out or closing your page. Additionally, when most people whom make return visits see that sign up form over and over they’ll be much more likely to finally give in and sign up.

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Every publisher be it in print or digital media always charges a premium for the adspace which is displayed above the fold and this for the the very reason just mentioned, it’s for the same reason everyone wants the top spot on the Google SERP and it’s the same reason you should be treating your own web pages with the same regard. You can have these forms somewhere on the page itself as an embedded form or you can use a pop-up in the form of a light box, something that is easily dismissed in order to be compliant with most ad platforms who frown on web pages that use pop ups which aren’t easily dismissed.

Make a STRONG call to action

This one seems like a no-brainer but you would be surprised at how many new to marketing and advertising simply don’t make a proper call to action and in some cases just don’t make one at all. Adding a call to action is one of the best practices for email opt-in. The difference between a conversion and a lost lead can be your call to action. In the case of collecting leads to an email list you’re going to need to demonstrate value in some form to entice the sign up from your viewers.

you’re going to need to demonstrate value in some form to entice the sign up from your viewers.

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What you decide to offer as that valuable thing to entice a lead is up to you. In some cases it might be something free that’s normally for sale or it could be access to privileged information they’d otherwise not have access to. You do need to be sure that what you offer is of actual value to your lead however because gone are the days when you could throw any simple little bit of digital content up and expect somebody to fork over their email for it.

K.I.S.S. your forms

If you’ve not heard of the “kiss rule” it goes like this… “keep it simple, stupid”. Sure it’s been changed over time to make it a bit more politically correct but nothing cuts right to the point like the original. Keep your forms simple, don’t fluff them up with unnecessary details and always make it very clear what you want from them.

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The fewer input boxes people have to think about, the fewer chances they have to change their mind. This can mean the difference of a few percentage points worth of conversions. We live in an informational savvy age now, people know what will happen when they fork over their details and they will either give you fake information which is not very useful or they just won’t give you anything at all if you ask too many data points where it seems unnecessary to do so. If you’re just collecting leads to market affiliate products to later then you really don’t need anything more than a name and email address and in many cases just the email will do fine.

Walk them through it

It’s easy to assume that anyone reading your opt-in form is going to know what to do next but time & time again this has been proven wrong. There are going to be a fairly large percentage of people who will sign up to your email list from your capture form and then simply stop there, never to check the emails sent to them and eventually forget about it all entirely. Don’t let this happen, walk them through to the follow up step of checking that email and do it in a simple way.

Beginners Guide to Building an Email List With Facebook Pages 6

It helps a lot if somebody is redirected to a new page after signing up, this page should give a few details on what they need to do next in order to get what they signed up for or to simply remind them that it’s now waiting for them over at their inbox.

How We Can Help

Here at Powerhouse Affiliate we’re always working around the clock to bring our members top of the line training material in order to get them each the best results possible. This is an interactive community of professionals and those looking to become professionals alike, all working together to break new ground and get things done… all the way to the bank.

We cover a ton of different strategies so you can pick what works for you and we’re always doing our very best to make it quick to learn and easy to understand. Come check us out at our main site… PowerhouseAffiliate.com

Beginners Guide to Building an Email List With Facebook Pages 7

Jay

I'm just some guy who's decided to earn a living in the wonderful world of affiliate marketing! It's my hobby, my passion and quite simply something I really enjoy doing.
Jay
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An Honest Email Marketer’s Review of Aweber: And How To Use It The Right Way

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Yup, today is all about review Aweber specifically and what I think of it as well as how to properly use it for email-based affiliate marketing. When it comes to any style of marketing there’s more than one way to do it right and email marketing is absolutely no exception what so ever. There are just as many different styles of emails and subject heading as there are professionals under the sun, what will suit you best is going to be determined by your personality and what goals you’re aiming at.

Why Do We Use Aweber & Not Something Else?

Easy… We were kicked off another best email marketing platform for being “too aggressive” in our email marketing practice. That’s right, we used to use another service before switching over to Aweber and were kicked off of it because our method was deemed “too aggressive” which is pretty darn funny looking back on it now because we’re even more aggressive with some of our lists and absolutely racking in the profits hand over fist thanks to it. Later on you’ll be shown a snapshot of just ONE of our blog’s revenue streams, there are multiples per blog and multiple blogs.

Now, for purposes of not making enemies within the industry we work, the name of that particular autoresponder service will remain nameless. It’s also important to note that they’re not a bad service by any means so don’t be afraid to give others a shot if you find that Aweber isn’t to your liking as affiliate program. It’s just that, Aweber, email marketing software, is by far the easiest to use and has given us the higher delivery rates of the ones we’ve tried. They have awesome and rapid customer service as well as a lenient payment processor that will work with you (within reason) should you happen to fall behind on one or your payments once or twice… just don’t take advantage of this because you could still lose your account over it.

How Do We Use Aweber For Email Marketing?

Well, we have a number of different lists all setup within a single account and each of those lists are aimed at a different purpose within a handful of niches. The purpose of this article you’re reading isn’t a word-for-word tutorial on how to use Aweber’s different tools, we actually already have that contained within our premium membership training material (go here if that interests you) but instead we’re going to give a quick rundown of what to expect when you jump into Aweber’s dashboard and how all the neat stuff they offer can work for you.

Create Your List First… and then

There is some confusion about this among many new marketers, they don’t know which steps come first and why. When you are just beginning with a new campaign you have to create a list first and then add subscribers to it second. Think of it like making a shopping list, first you have to grab the piece of paper and then you start writing stuff on it. Well, in Aweber first you have to create your piece of paper that’s called a list… then you can start adding subscribers to it.

Aweber email marketing & analytics

The image above is just a quick screenshot of our account (it’s just a partial shot, there are many more lists than what is depicted here) and as you can see, there are a few parts surrounded in red.

  • All the way at the top is the “manage lists” button, you can access this from the main dashboard by clicking on it.
  • The green “create a list” button which will walk you through steps necessary to make a brand new list.
  • At the far-left is the different email lists you have, ours are blurred out to keep our lists safe, it’s nothing personal against you but we have to protect the integrity of our business.
  • And just off to the right-side of that is the “subscribers” count where you can see how many you have on any particular lists, depicted in the image above are two very new lists so we’re still building up the subscriber count but as you can see, one of them is already doing quite well with over 27k subscribers.

Once you have at least one list all setup you can then start doing that email affiliate marketing thing to gain subscribers. There are a ton of ways to get people to subscribe to your email lists, many of which we cover in our membership course so if you’re interested to learn then you’re encouraged to have a look at our homepage and see it for yourself.

Doing Some Actual Email Marketing with Aweber

So, your list is setup and you have subscribers but what about doing a bit of actual email marketing? Well, in order to turn those subscribers into revenue you have to think of it as a newsletter which you use to promote offers, share helpful information and over all just keep in touch with people who want to hear from you.

Aweber

Above is another screencap of one of our lists to illustrate what you might expect to find when dealing with your own email lists inside of Aweber. This is the “Legacy follow up series” page and it’s where you will work with the actual autoresponder portion of the Aweber service.

You have the “create a message” button which is colored in green. Clicking that will direct you to the email composer which is the tool you use to actually write your email messages. The big red box near the lower-left are the different emails already composed and part of the follow-up series and just off to the right of that is the open-rates for each one of your emails.

A quick note on open rates… A lot of “gurus” will teach you that your open rates are the most important thing and although it is important to come up with headlines that compel your audience to click and actually read your emails it’s not the most important number to keep track of, that would be your revenue.

You could have opens rates which are half the one’s depicted above and still make a killing in your revenue figures, it all comes down to other key factors which again, we won’t cover here but you can find it all contained within our official training program. Let’s talk about what having a thriving email list can do for your website traffic next!

The Blog Traffic & Email Subscriber Synergy

It’s already been mentioned that having an active email list is basically just like running a newsletter where you keep in contact with folks just like us who have shown an interest in you or your offers or information. What this means is that you can basically recycle old leads and p

ossibly turn them into new sales or new visitors for ad revenue.

Blog Traffic

Above is a screenshot of just one day’s earnings from just one blog, and keep in mind that this is only the ad-money and not the CPA revenue we also have going on which is typically responsible for about an extra $1k per month, per blog at minimum with some blogs doing many multiple times that each month. The reason we’re showing you this specifically is because about 80% of the traffic comes from email subscribers with the other 20% coming from Google search traffic and YouTube video traffic.

Another great thing to consider is that these blogs which are basically just cranking out money each month are side projects, they aren’t even our main focus which is native ads and maintaining the Powerhouse Affiliate website. CPA and affiliate marketing is our full time gig so the fact we can even generate these extra thousands of dollars on the side each month is really neat!

If you treat your list right, keep it neat and tidy by deleting unsubscribers on a weekly or bi-weekly basis and don’t spam them (it’s okay to be a bit aggressive, but there is a line to be weary of) then you can keep sending traffic over to just about any website you wish over and over again. It’s really a great proposition to basically pay for a lead once and then you have access to them for as long as they remain on your list.

Email marketing platform

If you don’t have an autoresponder yet or if you’ve been thinking about starting your own email marketing campaigns then it’s probably a good idea to test drive Aweber’s services for free and then decide if it’s a good fit for you.

Click on the image above or the link below to go get your free trial setup today and start working on your new money generating revenue stream. It’s pretty easy, very beginner friendly and you have the benefit of teaming up with us if you choose to where we’ll help you along the way. On top of that, Aweber has been around a very long time and have an entire library of helpful lessons and tutorials to teach you everything you need to know about their platform. Extra tutorials are always popping up on YouTube as well so you’ll never be left alone and confused.

Link To Aweber’s Free Trial… Click Right Here!!

Beginners Guide to Building an Email List With Facebook Pages 8

Jay

I'm just some guy who's decided to earn a living in the wonderful world of affiliate marketing! It's my hobby, my passion and quite simply something I really enjoy doing.
Jay
Continue Reading

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