How to optimize blog posts for SEO the right way is something covered a lot on this blog and that’s because your website / blog is basically your homebase, think of it as your online real estate. You need your property to be built the right way if it is to sustain its structure and do it’s intended job.
What are you going to learn by reading this?
- How to take the best of what type of SEO your competitors are doing on their blog and spin it into something undeniably beneficial for yourself.
- How to quickly and effectively look for the right keywords and content in the blog you need, taking all the guesswork out of the equation for you.
- How to better structure your articles to keep them reading longer so your bounce rates stay where they need to be.
- And we’ll toss in a best blog ideas for sourcing the best content possible which you can simply embed right into your blog posts, saving you the hard work and extra time of doing it all yourself.
Matching The Competition of Blogs To Jump Ahead
Maybe you’ve already got a great blog going and all your SEO is done just right but you’re still not quite getting the results you’ve hoped for, what do you do?
The simple answer to that is you see what everyone at the top of the search results are doing in their blog and you take the best of the best parts & pieces then spin it into something truly awesome and easy to understand SEO friendly blog posts for your own blog.
Let’s break this down into steps, shall we?
Step One: User Intent
Find a topic, an offer you wish to promote, something for your blog article. Take the most basic keyword you can come up with for this keyword and run it through Google to find the top results.
Once you’ve done this you’ll notice that a pattern will emerge within the titles of most search results, this is how we’re going to decode the intention behind this keyword as well as find some of the more popular and related keywords to go along with this initial keyword.
For this example we’ll go with “how to lose belly fat” because the weight loss niche is a popular one and easy to follow along with. Let’s open up the first five pages of the search results in order to look at the headlines and subheads for each page.
A quick snapshot of one page shows you just what to look for. All of the bold, bigger text which breaks the content of the entire article up into pieces are going to contain keywords in many cases. Take note of these keywords in a note document for later use.
As you are scrolling through the different pages for your own search results you want to take mental notes on what each page is trying to offer the reader in terms of information. Do all of these pages follow a central theme? Are there bits of information being repeated and shared across multiple sites? If so then it’s a good idea to note this also so you can follow the leader so to speak. The general idea here is looking at these top pages within Google to see what commonalities they each have so you can take the best elements and put them into your own blog posts.
Finding What They Need
The difference between what a reader wants and what they need is often found in the top results of a Google search.
People will often times search for some general term because they don’t know exactly or specifically what they want but they know they want something in that general direction. It is then up to the top search results to fill in the blanks and show them helpful information to complete the loop.
So, when you are taking these steps to research what you should write about it’s very important to figure out what information is floating to the top of the searched results. This again goes back to noting what common themes are being seen and coming up with your own version of it later.
Once you have figured out the most common ‘stuff’ being offered you can decide if your readers are looking for something to buy or if they just want to find information to satisfy a curiosity. Not all keywords will be well suited for selling something but you don’t have to disregard these types of keywords entirely. They could still be used to write posts which will yield a good amount of traffic for valuable ad revenue on your blog if you happen to monetize your site with ads.
Step Two: Find Useful Information
It’s not only important to find what information is best suited for your intended topics but you also need to know the best way to compose it. There are different ways to present information and in many cases one form will be preferred over another for various markets and keywords.
The easiest way to figure this out is yet again to simply look at the first page results of a Google search and basically copy the style of information you see there. Take these examples into mind…
The cause of belly fat, followed by different causes which are given in numbered fashion.
Four steps for beating belly fat, yet another example which provides numbered steps to follow.
But here’s what you can do to do SEO as a blogger… Start simple. Yet another numbered breakdown of ‘steps’ one can take to help shed those extra inches around their waist and midsection.
As we can see, there is a common theme forming here and in this particular case it is the numbered snippets of suggestions. It just so happens that this style of writing is very common in most things but it’s always a good idea to look at the top pages first just to be sure of what exactly is most common so you can copy the style for yourself.
Find Shareable Content
One of the staples of good content is whether or not it’s “shareable” on social media sites. If you can find great content which is sure to be a hit among your audience to the point some people would even want to share it on their Facebook pages then you just might have a spike in viral traffic.
Things like clever videos, infographics and even amusing images with appropriate text on them related to your niche can do well for social sharing. To be sure you get the traffic back to your page and that you’re not just sending free traffic over to other pages you’ll want to be sure you embed this stuff into your own site and then share your pages which have the shareable content on it.
There are many options available to you for social sharing buttons if you happen to use WordPress for your sites. Here is an excellent FREE option in a plugin you can start with as soon as today: https://wordpress.org/plugins/wp-social-sharing
Step Three: Use Information & Satisfy User Intent
Let’s assume the SEO research is done and now you’re ready to write your own post with all the best of the best content you’ve discovered. Satisfying the two main aspects of user intent and user’s needs will be the focus of this final step.
It’s quite simple to do once you have looked at all the examples, taken note of the common themes amongst them all and discovered what they offer to the reader in order to satisfy a need.
When writing your own articles it’s usually a good idea to keep your introductions as well as your conclusions short and to the point. You can just give a quick rundown of what they can expect to learn from reading your post as well as what they’ve just learned at the end of your conclusion. Doing this in as few words as possible while still conveying the intent is going to help keep confusion and boredom down to a minimum.
Make Your Posts Look Nice
This is quite important because if someone shows up to your page and it’s nothing but a solid wall of text with no spaces in between key points, they’re probably going to go crosseyed and quickly exit your page.
Embed videos and images (and anything else you happen to put into your article body) in the appropriate places, don’t be afraid to break things up with empty spaces where needed and always use your header tags when needed. Not only do headers help SEO but they also make skimming your pages easier for the reader which is something most people do at the very beginning when determining if they will spend the time reading your entire article or not.
Give Plenty of Examples Where Possible
You don’t have to write an entire instructional manual for every blog post you create but it’s always a good idea to use examples where you can to at least illustrate concepts to the reader so that they will better understand what you wish to share.
This can be done with images showing examples of something or videos that explain something in more detail. More simple methods can also be bullet points and short lists that give step by step instructions walking the reader through something specific.
Which Keywords Should You Target?
This is tricky to answer with any certainty because it depends on a number of factors. However, if you think of it in terms of “is my site already an authority” vs. if it’s not then you’ll have an easier time picking the right keywords to aim for.
When performing your keyword research it’s a good idea to take monthly searches into account. For lower authority sites using lower search volume keywords tends to work best. You can of course sprinkle higher volume keywords throughout your blog posts so if your post really takes off it just might rank for those premium terms too.
How Much Should You Write?
The days of 500 word articles aren’t completely gone but you’re probably not going to rank very high in Google if you’re not coming up with stuff that’s at least 1,000 words or more. This can sometimes be offset if you have content on your pages that help keep readers on that page longer as bounce time counts toward your overall ranking score.
The reason content length matters is because the more words you have on a page, the more opportunity there is to place keywords, add media content and of course the longer it takes for someone to read through it all.
Where To Get Extra Content
YouTube is a great place to find an abundance of videos you can embed into your posts. Not only that but it of course will keep people on your page longer and that helps with bounce rates. Aside from videos you can also look for images on sites like
Additionally, you can oftentimes find some very interesting presentations to embed onto your pages from https://www.slideshare.net.
And if you’d like to take some information and create an infographic out of it then you can use the following link to a free tool which allows you to do just that with ease, https://www.canva.com/create/infographics.
The Rest is Up To You
It takes time and effort to create a great article that your readers will want to read but it’s very well worth it in the end to generate more views on your blog post. Not only will your hard work which you only have to do once per article pay off for potentially years to come, but there is also a nice compounding effect which comes with each new post you make on your website.
Traffic is of course extremely important and you’re probably not going to find speedy results with SEO, in fact you may find yourself waiting months to see any stunning results. The good news however is that there’s an alternative in the form of CPC traffic.
If you’re not yet sure how to jump into this form of traffic then let us teach you, give us a look via the banner image just below this text.
How To Find Blog Ideas That Make Money
You’re in a scramble and can’t come up with anymore blog ideas that make money. Perhaps you’re just getting started with blogging and you need to brainstorm a ton of ideas related to things you know nothing about, or maybe you just want to jump into your niche head-first and swim around for what your target audience is actually interested. These places we’re about to hand over to you are going to be an excellent collection of resources and start your blogging business, let’s get started.
Write Your Blogging Ideas Down
We’ll start here just for the simple fact that you might not know anything about the topic you’re researching. If that’s the case then you can’t really search that brain of yours for very much information and you may as well skip over this step.
However, if you do know the subject well enough to at least formulate ideas for further research then write them down! Hit Google searching for different keywords and discover the suggested, related search terms and write those down also. You have options here and they are all extremely low tech and simple.
The Feedly website is basically a searchable hub or database of many different blogs all in one place. You can perform searches using a number of different filters and dig down to the best of the best in your own related niche and markets.
Find out what’s working best for your competition by discovering their popularity points and this can not only be done for different blogs but you can even see which particular articles are working the best on various websites, that’s a powerful thing.
This tool called AnswerThePublic can probably do the bulk of your idea-searching for you, all you need is a keyword that’s closely related to any niche you want, search for it and then this thing will come back with so many possibilities it could very well make your eyes spin in your head.
It’ll bring back related searchterms, alternative search terms, terms which are broken up into logical search-based categories and way more than I can list here. There are both pro features and free features and the option to use either one is totally up to you and your requirements from the tool. You won’t get any search volume data but there is another site called SearchVolume which you can plug any of the keywords found into and get your results that way.
Welcome to the front page of the Internet, Reddit.com. I don’t think this website requires any real introduction for most of us but in case you’re not yet familiar think of Reddit as an info hub that millions upon millions of folks visit daily. It’s broken up into different sections called “subreddits” and more subreddits are constantly being created and populated by interested readers.
Using it is easy, just search for a keyword then look around the page for all the possible, clickable links. Some will lead you to content while others will lead you even deeper down the rabbit hole. Some subreddits will require you to subscribe to them in order to view their content, if you don’t want to do this then just move on to another subreddit which is related… there are practically an endless amount of them out there.
Here’s another big brand in the game, Pinterest and it’s a great resource for finding ideas you may not find anywhere else. Depending on the niche you’re involved with you could discover Pinterest to be a potential goldmine of blog ideas that make money.
Pinterest is a very media-heavy site which is full of beautiful images for just about any topic you can think of. The site operates on a principal known as ‘pins’ which are what you will be browsing through. These pins contain just a little blurb of information about whatever the pinner wants and often times a link pointing back to some website they want you to visit. It’s possible to use Pinterest to also get traffic back to your blog if you can put in the additional work but that method of traffic is far outside the scope of this article.
You probably already know what YouTube is, if you don’t then please click the link just given to you and take a look… you’re welcome.
Known as the largest video sharing website on the planet, there’s no shortage of ideas you can mine for on this platform. With it’s suggested video feature you’re going to have a constant stream of more ideas to browse through. With the added bonus of these all being videos, if you’re producing written content it’s a great way to hunt for ideas to then convert from one medium (video) and turn it into another (written) thus giving you a fresh spin from what’s already out there.
The BuzzSumo website is a pretty well known ‘secret’ for finding killer content to draw inspiration from. Much like with Feedly.com which was covered earlier, you can search for content that’s already proven to perform well. You’ve got different filters to work with and you can discover signals from all the main social sites across the board in an effort to only see the best and top performing content out there for your chosen search range.
This is a premium service which offers a slew of helpful tools and if you were to use nothing else but this and good old fashioned Google tools such as the search and keyword tools you’d have everything you need to go pretty far.
The Simple Conclusion
Coming up with ideas on a consistent basis is difficult. There are so many tools and resources for you to pull from and they’re all just laying around, waiting for you to pick them. We even have resources of our own inside the members area of our website, PowerhouseAffiliate.com
It takes some time, sure. It also takes a bit of ‘getting used to’ the process of hunting for new ideas and topics to cover for your content but after only a few hours with this stuff you might find yourself getting very quick and efficient with the entire process. It’s the whole concept that “content is king” which drives the success of many blogs and websites so finding what people want to read and what they’re actually looking for is always going to be a vital step in the entire process.
Can Native Ads Boost Blog Traffic? Here’s A Hint: YES!
What is native advertising? How does native advertising work? Can it boost blog traffic?
This entire article is meant to introduce you to this method of drawing traffic to your blog. It’s going to require a budget for advertising and if you’re already into email marketing, that’s going to give you an even bigger advantage!
Let’s just jump right in, no need for fluff or filler.
What Works Best?
The two focus points here are classic native ads which consist of longer form articles and are centered around a specific offer in most cases. The other being push notifications which are good for short blurbs that are meant to break the viewer’s focus from whatever they’re currently doing to get them looking at your offer.
When you’re working on one of these you have to take care that they blend in well enough with whatever site they’re appearing on. Use native ads to draw the focus of potential customers who are already interested in a specific niche or topic. These will require more effort on your part but when done right can yield a much higher return for the time and effort.
Use these when you want to appeal to a wider audience. These types of ads are broadcast to a device such as a smart phone or computer browser so you don’t have to focus on matching the content or look of a specific website. A push is great for offers which use time sensitive offers or information in order to increase that sense of urgency.
Goals & Objectives
When paying for readers, which is basically what this is all about, you need to be sure your aiming for the right targets. The two primary goals in this case should be to:
- Increase your reader base to draw more returning visitors.
- Boost your overall engagement with the blog or website, like sharing and commenting.
In order to hit your targets a few things need to be in place not only with your ads themselves, that is the technical aspects such as ad-spend, demographic targeting and etc which is outside the scope of this article but still important enough to mention. But, also, the content of your ads must hit their mark and that’s only perfected through testing.
Listicles in Advertising
These became popular years ago as of the writing of this article and they’re still a popular format for articles which aim to produce a lot of perceived value with minimal filler.
A “listicle” is usually done to cover a single subject in bullet point format. You’ll pick something to cover which relates to, or is directly associated with your offer and then write something to the effect of “7 Stunning Benefits of blah blah blah” (you get the idea).
Jump on Trending Events
Though trends tend to live short lives and burnout quickly, if you jump on them as they’re on the up-trend or even at their peak you can see a nice spike of traffic very quickly. This is a strategy all to itself which can be repeated daily if you’re willing to put the effort into it.
We’ve written an entire article on how to find and jump on trends to help increase your marketing efforts which you can check out by clicking on this link ( right here ).
Poke Emotions & Promote Thought
Most people don’t interact with things they’re shown online unless it invokes some type of emotional response within the first few seconds of seeing it. What this means is that you have just that long to capture their attention and make them feel something strong enough to want to investigate more.
A great way to get inspiration for this is to check on trending pages and scan the titles of articles there as well and scanning through posts on Facebook and Twitter for the like. It’s vital for anything on the internet which is looking for attention to use provocation to tease readers into wanting to read more and interact with the post.
Getting Your Title Right
Sure, the actual ad itself is going to have it’s own text aside from the article and it should resemble, if not exactly copy the title of your article word for word. This means your titles should be short but impactful. The fewer words you can use while still poking that curiosity, the better off you’ll be. This means you need to leverage things like offering advice for your readers to walk away with, point them in the right direction for additional resources if it helps your cause (this will usually be whatever you’re offering) or you can list facts and figures in the case of listicles.
Getting The Images Right
This is extremely important in both your article and ads. We can’t help but be drawn to pictures and videos and when they’re interesting, funny or weird they’re going to have that much more impact on the people viewing your pages.
All images have to be relevant to the topic at hand but not necessarily exactly related. Impactful visuals, stuff that makes you want to take a second glance or just make you go “what the heck is that?” will all work well for your ads. In the articles, you need to pick images that are identifiable to the paragraph in which they’re showing up. Keep them closely related to the immediate idea and take care not to use pictures that are going to draw the readers focus too far away because you want them to keep reading.
Faces and Close-Ups
It’s ingrained in us as people to be drawn to faces so when you select pictures which feature faces you’re almost guaranteed to capture attention right away. There’s evidence to suggest that faces of babies and attractive women will garner the most attention so it’s worth testing out in the event you can make it work for your cause. Sometimes it makes no sense at all to use a face, in that case just don’t do it, pick something that is going to make sense for your ads and articles.
Keep It Simple Yet Effective
You want flashy images where it makes sense and simplicity where it’s needed. Every offer is going to need it’s own special attention and some testing will be necessary to get this right in most cases. It’s going to require you to set a budget aside to see what is working and what isn’t. Use simple banners which don’t look cluttered but still convey the right information. Don’t overload your images with so much that the eye doesn’t know what to focus on, have a focus point and put something important there like a call to action.
Native Ads is What We Do!
Powerhouse Affiliate is all about native advertising and we’re constantly striving to push the limits of success even further. We offer tons of updated training to help each of our members find success and you’re never left alone to “just figure it out” yourself.
We have an active community with very active members and staff who are always in the forums offering advice and knowledge to get past those sticking points. We hold regular webinars and showcase live campaigns whether they “win” or “lose” and then review what was done to it’s best and what could have been done better. A lot of the time you’re going to see our example campaigns turn a profit because we are a team of industry professionals who have been doing this for well over a decade, so why not learn from those who are already doing it right?
Check us out…
5 Free & Awesome WordPress Themes For Affiliate Marketing Sites
In today’s fast-paced affiliate industry, it’s important to workout a plan of action and then execute on it right away! That’s where helpful tools like WordPress and affiliate marketing themes come into the picture. We’re going to point out a handful of free affiliate WordPress themes that any affiliate marketer can use in order to get a brand new (or preexisting) website up & running in a snap.
The Advance Ecommerce Store
If you’re in the market for a affiliate theme WP which has a more store-front feel to it then this option is going to be an excellent fit for you. The Advance Ecommerce Store is a theme which has that traditional e-commerce look & feel to it with all the modern bells and whistles.
It lets you do fancy stuff like:
- Put all your featured items into categories for easy indexing
- Share coupon codes with visitors at the top of page
- Show off hot deals in the image slider above the fold
- Set up additional deals in the sidebar such as best-sellers
- Show off testimonials in style
- As well as display the latest & greatest offers on your site
There are even more options available in the free version of this great WordPress ecommerce affiliate theme but if you want to ramp it up to that next level then a premium version is also available (as is the case with most themes of this sort).
Another great benefit to this theme is how SEO friendly it is, this theme is absolutely optimized from the ground-up to work well with search engines. If you get your keyword game down then you’ll not have to worry about the top SERPS finding your site do to any typical slackings those other themes suffer. This free ecommerce theme one has ultra fast loading times, it’s very mobile responsive and has excellent options for social media sharing, WooCommerce compatibility and of course 3rd party plugin support.
The aReview Theme
If you prefer to go with a slightly more traditional blog look then this is a great medium ground option. The aReview theme from aThemes was designed for those of us who wish to write product reviews and do it in a more blog-traditional fashion.
The aReview WordPress theme is an optimal theme for your next review site. It works great for:
- Affiliate marketing reviews
- Games & more
The aReview theme comes with custom widgets, full colors control, 100% responsive design, great looking icons, Google fonts, logo upload, favicon upload and much more interesting things. If you’re in the CPA marketing game then this theme might be a great fit for you as it allows you to create those custom advertorials that convert so well for offers such as software, supplements, software/downloads and way more!
The Fastest WordPress Theme
A clever name if you ask me. This theme tells you what it’s all about in the name, it’s fast! The Fastest theme from WPVKP is made for affiliates who have a strong desire to have the most responsive site out there. It plays very well with search engines do to it’s built in SEO friendly features. This affiliate marketing WordPress theme is incredibly lightweight which is excellent for visitors who enjoy flipping through page after page and it hosts a fair number of customizable options to get just the right look at feel you need.
There are options to customize this WordPress theme’s colors and backgrounds, you can place your own images anywhere they’re available spaces for them and there are even ad-display tools for the banner and sidebar areas of your webpages. This theme is completely free with no paid options available so it’s a what you see is what you get situation with this theme as well as the aReview theme previously mentioned above. There is a premium version currently under development as of the writing of this article but it’s still being worked on.
Lifestyle Magazine Theme
The Lifestyle Magazine theme from Bootstrap Themes displays your affiliate content with a grid of images above the fold for a pleasant visual impact.
Lifestyle Magazine is a free WordPress blog theme. It is perfect for:
- Lifestyle bloggers
- Style guides
- Personal bloggers
- Travel blogs
- Journalist blogs
- Photographers & more!
It’s very easy to use and customize with it’s live preview. This WordPress theme supports the Woocommerce plugin and is very SEO optimized. The free version of this theme comes equipped with options for the overall layout which is customizable in the header and banner slider. You get drag & drop editing tools, image options for your banner as well as social media tools which we know can be very helpful in today’s social climate. There is a pro version of this theme which goes for a modest $49 and gives you even more options such as Google fonts, many more color choices and of course ad management tools, including ad-blocker bypass tools!
The Juliet theme from Lyra Themes is known for it’s beautiful visual display. Giving affiliates an emphasis on visual-heavy design, you’re going to love this mobile friendly, fast loading, WooCommerce compatible theme. This free affiliate marketing website template has built in auto scaling so it’s always guaranteed to look it’s best no matter what the screen size is.
The free version of this best WordPress theme has plenty of options for customization such as logos, banner overlay colors, images and background colors as well as other visual elements. There is a pro option available for a $35 price tag with additional options for support and updates. Getting access to more built in options for things like Instagram, MailChimp, Subscription Form and of course JetPack.
There are tons & tons of free affiliate themes available in both the premium and free price range. Although many themes share very similar qualities and features it’s important to determine which one is going to be just the right fit for your needs. Some themes look pretty & polished on the surface but fall short on speed and optimization while others have a reverse issue of being ugly but work like a dream.
It’s always a good idea to test run best affiliate marketing themes before you commit to one. Check reviews on affiliate marketing blogs and don’t just glance at them but actually take the time to comb through the comments and see what rants and raves people have to say about a theme, it’ll help keep you informed in order to make a better decision for your Amazon or other affiliate program. Let us know in the comment section what WordPress theme do you use for affiliate marketing..
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