You may have the best idea in the world, but how do you pitch that to consumers who are exposed to thousands or more advertisements on a weekly basis? Here are some tips on affiliate marketing promotion methods that entice your audience to give you their sweet “Yes!”
1. Exclusivity in Affiliate Offers
Make your customers feel like they are special! Exclusive offers, early access to sales, first dibs on new products — these are all ways to make them feel like part of the gang. One way you can do this is by letting them know about sales before anyone else. As an added bonus, you can also share other brands’ exclusive offers on your social media channels.
2. Create a sense of urgency
Think about a Black Friday sale – you end up buying an item you do not need just because the price will not be the same the day after the sale. Apply the principle of demand and supply >> if supply is low evidently demand soars. Try out limited time & quantity offers to your audience – Buy 1, Get 1, 50% today only or even both. One of the best ways to promote affiliate products.
3. Boost Value
A consumer’s purchase decision is always based on the value that the brand sells. Brands gain loyalty from their consumers not just for being the first one to innovate, but also to outdo competition. Highlight the value in your offers – what would your audience get when they buy the product you are promoting versus competitors?
4. Observe Trends
It’s important to stay on top of the latest trends. Trends are nothing but the most popular items that people are purchasing at the moment. When buyers see something is trending, they feel that it means that everyone else is buying it. Plus, knowing what’s trending can help you keep your storefront full of hot-selling products! Trends are also easy to follow because they tend to reappear every few years!
5. Copy Matters
Try to be as creative as you possibly can without taking over the main message. Try to use visuals wherever applicable so that your audience can relate to you better, but at the same time, its best to keep your message short and sweet. Don’t forget that shorter, simple content is always more effective than long-winded paragraph that people tend to skim through.
6. Phrasing is Important
Be sure to test your call-to-action at each point of the funnel — from audience exploration to consideration and purchase. For example, on your homepage, a button that reads “Shop Now” may be best. However, once a consumer has begun exploring product options and comparing products, a link that prompts shoppers to “Learn More” or “Sale on Now” may be more effective.
CTA for Search – View Deals
CTA for Purchase – Buy Now
7. Avoid clichés
No one likes seeing a 70% off ad on a popular deal site and then viewing an affiliate page with only 5 products with such discount. While both sites generate real revenue, the latter is most likely to attract customers who aren’t satisfied with what they see.
So I’ve gone over 7 of what I think are some pretty ways to enhance your affiliate marketing promotion, but I’m curious about what you use. Have you had success with any of these? Are there different methods that you use to promote your affiliate marketing?
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