You may have the best idea in the world, but how do you pitch that to consumers who are exposed to thousands or more advertisements on a weekly basis? Here are some tips on how to entice your audience to give you their sweet “Yes!”
Consumers by nature feel the need to be treated special; make them feel like it. The more exclusive an offer is, the more desirable it becomes. Showcase offers that would attract the feeling of exclusivity – monthly freebies, member-only additional discounts, first pick on an offer, etc. These are ways to lure your audience to sign-up for your offer.
2. Create a sense of urgency
Think about a Black Friday sale – you end up buying an item you do not need just because the price will not be the same the day after the sale. Apply the principle of demand and supply >> if supply is low evidently demand soars. Try out limited time & quantity offers to your audience – Buy 1, Get 1, 50% today only or even both.
3. Boost Value
A consumer’s purchase decision is always based on the value that the brand sells. Brands gain loyalty from their consumers not just for being the first one to innovate, but also to outdo competition. Highlight the value in your offers – what would your audience get when they buy the product you are promoting versus competitors?
4. Observe Trends
Consumers are most likely to purchase the hottest trends in town. Keep your ears glued onto these trends and launch offers that your consumers can relate to.
5. Copy Matters
Be as creative as possible but do not go overboard. No one wants to read a boring ad copy nor image. Your statement must be short and should create an impact to your audience.
6. Phasing is Important
From an audience searching for a product to actually considering purchase, your call-to-action varies. Capture each phase with different creatives or ad copies. This way, you avoid eyeball burn out.
CTA for Search – View Deals
CTA for Purchase – Buy Now
7. Avoid clichés
Audiences are tired of seeing ads with 70% off only to find out there are only 5 items on the landing page with such discount. Stay away from using familiar discounted ad copies.
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