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7 Biggest Challenges in Mobile Affiliate Marketing and How to Overcome Them

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Many are calling the upcoming year ‘The Year of Mobiles’. Desktops and PCs are fast being replaced by mobiles and tablets. People prefer to have their technology and communication accessible on the go. With this shift in perspective, mobile affiliate marketing is starting to take a strong hold and is gaining momentum quickly. Here are some of the biggest challenges faced in mobile affiliate marketing, and how to overcome current challenges of affiliate marketing.

 Mobile Affiliate Marketing

1. Lack of Substantial Affiliate Advertising Compatible Destinations

While affiliate advertising has been an ongoing trend in the digital space, very few advertisers have reinvented themselves for the mobile sector. On a small 2 inch mobile screen, advertisers need to position themselves smartly to be noticed without being distracting and interfering for the user. Affiliate advertisers need to wake up to the fact that more and more people are going mobile. Users spend a large part of their day interacting with various application interfaces on their hand held devices. So we need to increase the number of applications and programs that are affiliate marketing compatible and integrate the systems to draw maximum users and promote the right products

2. Not Optimizing the Data

Affiliate marketers hold a substantial amount of data that they can use for promotions. However many a times, marketers do not exploit the data to reap the maximum benefits. Users like to engage and interact with different, new and updated content every day. Optimizing the data and content can lead to increased consumer interactions by improving the user relevancy and the user experience.

3. Letting Affiliate Links Go Stale

Many mobile apps get introduced to the mobile as software. This works differently as compared to links which open up as websites, thus leading to a different user experience. In a software based system the user needs to constantly refresh and update the links, or else they will remain unused and ineffective. Instead if the marketer can develop a content management system which keeps track of the status of the links and provides timely updates it will help to keep the content more relevant. This can be done by reworking and creating a management system through the application programming interface.

4. Failing to Use Ad Rotators

You cannot continue to display the same creative over and over again and expect increased results. It is important to conduct split test for optimizing the display ads. With mobile ad rotators, the creative will repeatedly change and appear fresh, which will encourage more interactions,

5. Failing to use Device Recognition Systems

Many a times, advertisers do not create a mobile optimized landing page, and this creates poor user experience. The landing page for a PC or laptop will be distinctly different from a mobile optimized one. While undertaking affiliate marketing it is necessary to have a system which recognizes the device and accordingly leads the user to an appropriate landing page. This provides better navigation and improved efficiency which can lead to more conversions.

6. Poor App Tracking Management System

Having a pop up block your experience on a page can be extremely frustrating. But many advertisers use this method for tracking the users. As a result, they may lose many users due to a poor tracking experience. It is better to use a ‘digital fingerprint’ based tracking system to ensure there is no disruption in the navigation for the user.

7. Continuing with Traditional Attribution Models

With the increasing number of multi touch-point portals on digital and mobile media, following a traditional click-based attribution model may no long be profitable. It may invalidate some aspects of newer business models such as e-commerce models etc. A smart affiliate marketer must continue to evaluate and innovate as to how to bring their proposition into the users digital journey without interference. It is necessary to involve different platforms like paid search, social media, retargeting etc and constantly keep updating.

Keep these simple points in mind and it can help you to truly optimize your mobile affiliate marketing and take it to soaring new heights.

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General Marketing Tips

8 Ways to Make Sure You Don’t Turn into a Broke Marketing Dinosaur

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The world keeps spinning even if you go to sleep. And with a global information-sharing system (aka the Internet) that never sleeps, you can get out dated real fast.

This is especially true in the affiliate marketing business. If you think your marketing strategies maybe getting a bit “old” take a look at some of the tips below.

One thing is for sure, if you wanna get rich in affiliate marketing business you have to stay on the move, and keep trying new things. Not only is the game constantly changing with new rules and regulations, but consumers and website visitors are also changing the way they interact with the web. If you love this industry and stay in tune with whats happening, the game can get REALLY fun. If you know how to affiliate marketing like a champ, this cause your adrenaline to rise to levels you never thought were possible, especially when you see a campaign working for you.
So with all that being said, here are 8 ways to keep yourself in the game…..

1. Retarget

Ad retargeting is gaining popularity and deserves a closer look. The use of browser cookies to keep a tab on websites visited by users makes this technique fairly effective. Customers are reminded of the products or services they checked out on a site, which they have already left.

Moreover, retargeting causes consumers to be exposed frequently to these brand names, creating familiarity and thereby trust, which leads to more purchases.

2. Be mobile-optimized

With a big shift in consumer interest towards info-on-the-go, it is high time that you got your websites mobile optimized. Web developers working for hire can easily transform your site into mobile format for cheap. A lack of such optimization could cause you to lose a lot in terms of conversions and can be the one thing that takes a campaign from red to black.

Content that mobile users can access, according to Forbes, is quickly becoming a requisite for most websites. With a burgeoning smartphone-population, a significant number of visitors will be accessing your site on mobile devices. If you want these visitors coming back for more, make sure their experience is a positive one.

3. Be user-savvy

User-friendliness is essential to promoting your blog, website, landing pages, squeeze pages whatever… Employ savvy navigational features that are simple and effective. Take the time to understand your target audience and develop content that is meaningful to them. Relevant and engaging information with high entertainment-value allows the nurturing of a relationship (even if it is a 2 minute relationship) with the audience and many times people will share it for you!

Dinosaur Marketing4. Be Image-centric

Content that is quickly understood and easily assimilated, catches the eye of the consumer. Images help to quickly capture the gist without subjecting the consumer to an overwhelming amount of data and promos. They help introduce breaks in the content and helps potential customers focus on certain points. Consumers drawn in by the visual aspects of content tend to stay longer, increasing chances of a sale or lead capture. The viral success of sites with image-based content, like Pinterest and Buzzfeed are examples of the effectiveness of image-centric marketing.

5. Be aesthetic

Simplistic marketing is now coming to the forefront. With too many ads and too little time to spend on each of them, consumers now prefer short and sweet messages to in-depth content. Clearly, most of the top brands are already championing this marketing strategy. Have a look at some Geiko’s latest Youtube ads designed to capture their audience in the first “non-skippable” seconds of You Tube videos. They are genius…. Having aesthetically-appealing content makes it easier for consumers to like your products and keeps them coming back for more.

6. Branch out, experiment and diversify

What works for one affiliate may not always be effective for another. This is why you need to be innovative and try your methods while leaving the tried and tested methods on the shelf…on occasion. Attempt to gain access to your target audience using rarely used methods or perhaps try a relatively unknown marketing channel. If you’re lucky, you may strike gold!

In the same vein, social media marketing campaigns should also be re-assessed. This is especially important with recent trends showing a breakdown of many affiliate campaigns and the high reliance on cloaking or faking out the giants. Instead of sticking with major players like Facebook, Twitter and LinkedIn, go ahead and try marketing affiliate products using new social media sites that keeping popping up from time to time. You could even end up finding a whole new demographic you can pitch your product to.

You can easily use this explosion in marketing channels to your benefit. By the simply diversifying the type and number of traffic networks you use, you expand your reach and build a brand. Customers have an easier time recognizing individual brands and your business thrives especially as an affiliate.

If you want to diversify and don’t know where to start mobile is still gaining massively…and we have a list of nearly 400 active traffic networks inside the Powerhouse Premium Membership.

7. Do what the Pros do

Professionalism is essential to translating your efforts into success and ultimately cash. Make sure you are up to speed on the latest trends and tools in the marketing biz. Find out the top tools used by successful affiliates and implement them in your marketing strategy. Besides, small steps like optimizing your websites to generate traffic and keeping your market niches separate, can go a long way in boosting your marketing efficiency.

8. Stay informed 

There are many ways to stay informed and this involves being active in forums, Facebook groups, joining rss feeds or subscribing to marketing content like performinsider.com or adweek.com or even this blog ;). Also try to get on a few email lists that aren’t blatantly promoting thin content to you…those methods usually don’t work.

I hope this blog post provided you with some information to start the thought processes in examining your own marketing strategies.

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Mobile

10 Must Have Factors for a Successful Mobile Affiliate Marketing Program

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10 Must Have Factors for a Successful Mobile Affiliate Marketing Program 1

Mobile marketing is yet in a nascent stage and so there is a lot of scope for affiliate marketers to grow quickly. With every passing day, newer technologies are available to help you slice the vast amounts of data gathered and choose the kind of demographic that you want for your website. For beginners as well as intermediate experts with mobile affiliate marketing, here are 10 things to keep in mind to have a successful affiliate marketing program based on mobile platforms.

1. Rich Media Needed

untitledSimilar to the content is king principle in web based affiliate marketing, ensure that any content you create for mobile platforms is feature rich and manages to attract the attention of people visiting your mobile site. With exciting new technologies like HTML5, Javascript and Flash being available for generation of mobile content, do not lose out on customers because your content is text based and boring.

2. Target Precisely Using Available Tools

untitleduntitledSocial media giant Facebook recently announced that it would let advertisers target viewers based on the data speed of the network that they are using. World over, there are a variety of tools on offer to advertisers to ensure that they are able to accurately map the habits and buying behaviors of their consumers. Use these tools to successfully drive traffic to your mobile website and complement with focused content created for the mobile platform. Most people always carry their mobile phone with them when outside. Take advantage of geo location tracking, which can help deliver content based on the location of the user and result in more revenue.

3. Create Mobile Friendly Content

This is one of the most basic steps to beginning a mobile affiliate marketing program. Do not ignore or take lightly the creation of content as this will affect the volume of traffic at your site. Ensure that content on your mobile site is similar to your computer based website, while taking care to resize the page layout to fit the smaller screens of most mobile devices. Tailoring content to match different phones is the best way to go about ensuring that visitors to your site have a good experience.

4. Mobile Numbers as Unique Identifiers

Aim to get the  the phone number of  visitors to your site instead of their email address, as these numbers can be used at a later date to identify and show targeted advertisements. Customer information can be gathered by offering them the option to get regular updates in the form of a newsletter or text messages or a via free download.

5. Engage with your Customers

 

The whole point of being mobile is the opportunity for instant interaction which the platform provides. Do not stick to email opt ins, but instead look at reaching out to customers instantly via mobile. Mobile users are often more likely to act instantly and can be a valuable source of revenue if targeted in the right manner.

6. Consider Launching an App

 

App development is becoming easier with each passing day as a whole range of tools are available for developers to create apps. If you have already tailored your website content to display on mobiles, the next step for you would be to consider developing an app. Make it easier for visitors and fans to interact with your business with the creation of an app. If you think a mobile app is not the right option for you currently, at least consider other choices like RSS feeds which keep your target customers updated with latest products and services on offer. This will help you improve traffic and consequently, sales as well.

7. Access an SMS Opt in List

 

Although costs of lists can vary across advertisers, if you do have a list available for your demographic, consider buying it from companies in order to start targeted messaging for driving traffic. Keep a burn budget handy for collection of information as well as tweaking of offers as you slowly understand your demographic. Initially as you set yourself up, losing money will be a necessary evil and as such you must ensure you have adequate funding to support you till you set up your mobile affiliate marketing program successfully.

8. Invest in Mobile Tracking Solution

 

While expensive, mobile tracking solutions tell you about variables like screen size, operating system and other features of the phone. Other details include information about the origins of paid traffic, which will help you grow your affiliate marketing program better. Proper tracking would also help you in providing specific offers directly to the inbox of your customers or through their social media pages based on information gathered.

9. Sign up with a Mobile Marketing Company

 

There are many companies which offer the mobile affiliate marketer a range of options. Tradedoubler, MobPartner and Matomy are some examples. However, make sure that you do your research before signing on with a particular company as failure to do so in the beginning can result in issues later. Never forget, these are the companies who decide how much you earn and when you get paid. A little effort in the beginning can go a long way in avoiding losses later.

10.  Never be Afraid to Learn

 

Whether you are new to affiliate marketing or have already proven yourself on web platforms, remember that technology changes with every passing week. Keep yourself updated on the entire range of new technology on offer and utilize these to the maximum in order to keep getting good returns on your investment. Read up on how to guides and join forums focused on helping beginners understand the world of mobile affiliate marketing. There are several websites and forums with handy tips for beginners and more advanced information for people who have already seen success with their campaigns. Whether you are a newbie or a seasoned veteran in affiliate marketing, there are resources online for you. Do not be afraid to use them.

With the advent of smart phones, a lot of opportunities are available to advertisers and affiliate marketers to target customers based on a whole range of options. Mobile phone affiliate marketing holds more promise than plain web based techniques as the amount of information available for you to target specifically is far more. With location tracking, you can get accurate information about where your end customers are located and the places that they frequent, offering you the choice of providing them with more focused content. A challenging job, mobile affiliate marketing provides rich rewards for those ready to spend time and money in deploying campaigns using mobile technology.

What has been your experience in mobile affiliate marketing and your mobile app affiliate program? We’d love to know in the comments.

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