So, you’ve got an email list but now you’re wondering what to do with it? No problem there because we’re going to cover some email marketing best practices along with a few email marketing strategies that you can use today and hopefully start seeing some of those sweet rewards for all your hard work on building that list. A really quick note before we get started. Email marketing software exists in a variety of forms and the one we’ll be covering today will be Aweber, it’s simply the best email marketing software around if you ask me.
Is This Just Another Email Marketing Tutorial
To put it simply… No, absolutely not. But you’re going to learn some valuable stuff with these email marketing tips anyway. I think this goes without saying but I’ll say it anyway, you need an email list for this stuff to be any sort of useful to you. If you don’t have one, don’t sweat it because building an email list is actually going to be a topic we’ll cover next week. Be on the lookout for that if you’re interested in learning how to build an email list no matter if you’ve got money to spend on advertising or if you’re flat-broke! After all, what is email marketing when you don’t have a list… am I right.
Selling Products & Services As An Affiliate
It really doesn’t matter what niche you are in, chances are you can find something to offer your subscribers if you look. There are different schools of thought when it comes to affiliate promotions such as the ‘churn and burn’ method where you basically just keep building a list of email subscribers and hitting them with product offers one after the other, back to back. This definitely works in the short term but your subscribers will absolutely hate you for it and end up unsubscribing from your list; typically in just a matter of days to a few short weeks.
Sometimes this is a email marketing strategy if you happen to be in a niche that supports this sort of short-term marketing strategy. If this is the case then by all means give it a shot. Just be forewarned that you do run the risk of more spam complaints and that could potentially put your account at Aweber or any other email marketing service provider at risk.
Sell Your Own Products To Your List
Chances are that if you’ve been thinking about affiliate marketing you’ve probably played with the idea of creating and selling your own products too. This is always an excellent idea and not only for the potential profits it can bring in but also for the gained recognition and authority you’ll receive from your subscribers.
Think about this for a moment, what sounds better to you? “I know where you can buy a training course to learn about…” just fill in the blank there. Or “I’ve created a comprehensive training course which walks you through, step by step how to…” and again, fill in the blank.
The best way to find success selling your own courses besides making killer deals with great Joint Venture Partners is to promote your stuff to your own email list with a email marketing plan. You can do things like give your list exclusive offers and special discounts or deals which are available only to your list, this in its self will be an incentive for people interested in your niche to sign up. You can also use your own email marketing list to test brand new products you’re thinking about launching on the market and get a feel for how it may be received; maybe even get some reviews to help boost initial launch sales.
Maybe you have a blog, it could be an email marketing blog for example, and you want to get the word out on your brand new post. Send a fresh broadcast to your email lists and let them know what’s up, chances are you’ll see a nice spike in traffic to get the ball rolling.
Sell Solo Ads To Your List
Some extremely popular email marketing strategies involve splitting your email lists up into different sections. You’ll have your super responsive buyers contained in one list. Another list could be people who maybe aren’t so responsive but you still want to hold onto them and send them great free offers in hopes that maybe they’ll finally buy something of interest from one of your promotions in the future.
One thing you can do is branch your lists into a solo ad list which you would use to promote other marketer’s offers to your own list and charge them a fee. Some people make their entire income this way and it’s certainly a viable business model if you do it ethically and keep your offers and lists clean.
With sites like Udimi.com it’s possible to offer your email lists up for rent so people who might want to try your list out can strike up a deal and pay you just for sending out emails. An entire lesson on how to use sites like Udimi could be a good idea if this idea is of any interest to you. I’d suggest checking out their website along with looking at a few tutorials on YouTube regarding how to use their site and get set up with your own list.
If you don’t yet have a list of your own or if you are looking for a new place to buy solo ads to build your current lists then Udimi is a great place to check out. It offers honest reviews of solo ad providers and breaks email lists and solo ad providers down into niche categories and stuff to make your job all the easier. Either way, Udimi is an awesome email marketing service you should check out if you haven’t already.
Sell Ad Space In Your Emails & Newsletters
One more idea to add to your bag of email marketing tools is selling ad space in your own lists. Maybe you’re thinking of starting, or already have a newsletter and you want to monetize it. Why not sell ad space at the bottom of your email broadcasts to advertisers who would love to get in front of your audience.
This is actually a very popular method used by a lot of the bigger e-zines and for good reason too. When you have a list of a decent size and the reputation to back it up you can command some pretty decent prices for that valuable ad space on those emails.
If you lay out your emails in a fancy marketing template you could fit a space or two at the bottom of every broadcast you send out which will feature one or two “sponsored ads” and if you keep things neat and tidy those ads won’t get in the way of anything and people really don’t seem to mind them very much if they are kept relevant and offer something your subscribers might actually be interested in.
For anyone who has a rather large, responsive list, charging prices like $100 and up per ad per email broadcast isn’t unheard of. It all just depends on your niche, the quality and responsiveness of your lists and it of course helps if you can build up a bit of a favorable reputation.
This method of selling ad space in your emails instead of just selling actual solo ads, which is typically selling an entire email broadcast as the ad itself, is just another method to put your email list to work for you.
Thank You Pages
Anytime someone new signs up for your email lists they’re generally taken to what’s called a “thank you page.” These pages are highly customizable in Aweber so coming up with something that can help bring in some additional profits is always within reach.
Instead of redirecting your new subscriber to something typical like a generic “check your email” message, you can send them to an offer page which would feature either something of yours, or an affiliate offer you’re promoting at the time.
Setting something like this up is pretty easy and straight forward in the Aweber interface, often times you can just insert a link to a page you’ve already got up on the Internet somewhere or use their drag & drop tools to customize a simple form of your own which is even hosted on their own servers so you don’t even need to worry about hosting these forms if you don’t want to.
Utilizing thank you pages and custom forms is great and will often times lead to an increase in profits. For more insight on list building and email marketing you can visit the Powerhouse Affiliate website and even check out the premium offer which has some great perks for both current and brand new members.
Feel free to check those out right here.
Top 5 Internet Marketing Gurus & Why You Should Follow Them
Who is the Best of the Best for Internet Marketing Gurus & Why Does it Matter?
Internet marketing gurus usually get a bad rap.
We all see the ads where these gurus stand in front of a huge mansion, or take a cheesy Lambo pic! Anyone can waste their cash renting a lambo for a day so who can you really trust?
If you want to become a good online marketer, you have to learn from someone.
Internet marketing requires solid education and up to date methods. There are REAL internet marketing gurus who have proven to deliver real results.
I want to highlight 5 places you can find information a mentor or guide who will teach you the secrets of online marketing.
Thankfully, there are several top internet marketers in the world who share their career secrets online through websites, books, and online podcasts.
The top online marketing gurus in this list have made an impression worldwide and are proving to deliver solid value to the online marketing world. These top online marketers have created a legacy for the newbies of online marketing.
Here is my list of top internet marketing gurus to follow. Web marketing experts like these allow beginners to start online marketing on the right trajectory.
Online Marketing Guru, #1 – Gary Hamel
Gary Hamel currently writes for the Wall Street Journal but he can be considered as one of the most impressive online marketing gurus of the century. The influential strategist is also a visiting professor at the London Business School and he is a force to be watched carefully. Take a quick look at his website or read a few of his publications to understand just how the quirky genius works. This sales and marketing guru has definitely made a mark in the world and hence has rightly made place in this Internet Marketing Gurus list.
Internet Marketing Guru, #2 – Darren Rowse
Even newbies to the internet marketing world know that Darren Rowse is one of the best internet marketers. Rowse set up a personal blog in 2002 but he quickly managed to hit the big time due to his impressive thinking. The guru marketer’s personal blog was quickly followed by other blogs that were closely followed by readers. However, it was not until ProBlogger that Rowse actually hit the top line. The blog provides advice for bloggers and website owners and also offers an impressive job board for fellow bloggers.
Web Marketing Expert, #3 – Pat Flynn
This down-to-earth marketer is one of the most closely followed geniuses online. According to last records, the marketing guru easily generates more than $50,000 in revenue through blogging. His Smart Passive Income podcast also has more than 200,000 downloads and is a followed by double that amount. For novices, his top online marketing blog offers a wealth of tips that can be invaluable in setting up a successful online internet marketing campaign.
Internet Marketing Coach, #4 – Neil Patel
Neil Patel is one of the best internet marketing gurus. He has clients like Amazon and Viacom and it definitely pays to listen to what he is saying. At present, the budding genius runs QuickSprouts that is followed by industry experts, marketers, and entrepreneurs as well. Check out his SEO and expert internet marketing tips that can literally make a 20% difference to your website. Patel is also quick to catch emerging websites, trends and tools and he was the first to point out popular brands like KissMetrics and CrazyEgg.
Online Marketing Expert, #5 – John Chow
This well-know affiliate and internet marketing guru teaches people how to make money online and he does it quite well. Most of his secrets are available online at Amazon through his book ‘Make Money Online: Roadmap Of A Dot Com Mogul.’ Marketing authors like him are game changers for newbies.
This concludes our Top Affiliate Marketing Gurus list. We hope you find this list of digital and email marketing coaches useful.
Of course, you might have your personal top internet marketing coaches and experts that you follow to learn about internet marketing. If you have, do write in to us by leaving a comment below. We would love to expand our list of internet marketing experts to help as many affiliate marketers as possible.
Tell us why these online marketing experts and their concepts are your personal favorites and what you’ve learned from them and help other fledgling marketers expand their skills as well.
Leave a comment below if you have specific questions about any of the digital marketing industry leaders and top marketing gurus.
Stay tuned to learn more about affiliate marketing.
You can also take affiliate marketing training from us at powerhouseaffiliate.com to learn more about online marketing, like many successful internet marketers do.
If you’re an affiliate marketing enthusiast, you can also checkout our new affiliate marketing program.
Get Higher Opt-In Rates With These Few Tips
Traffic is the lifeline for any offer, if you’re not getting people to see what you’re promoting then you’ll never get anything to convert and that’s simply a fact. There are a lot of different sources for traffic but what we’re focusing on today is email as it’s the one source you have the most control over.
In order to get leads on your list you first need them to opt-in and to do this effectively it’s important you’re optimizing your sign up forms, so let’s talk about a few very simple ways you can do for better email conversion rates.
Put it above the fold
The moment somebody lands on your page you want them to see your form, even if they don’t pay attention to it, you want it there in their view. The reason for this is because 80% of most people’s viewing time on any webpage is often spent above the fold, this means they won’t even scroll down or might not scroll very far before backing out or closing your page. Additionally, when most people whom make return visits see that sign up form over and over they’ll be much more likely to finally give in and sign up.
Every publisher be it in print or digital media always charges a premium for the adspace which is displayed above the fold and this for the the very reason just mentioned, it’s for the same reason everyone wants the top spot on the Google SERP and it’s the same reason you should be treating your own web pages with the same regard. You can have these forms somewhere on the page itself as an embedded form or you can use a pop-up in the form of a light box, something that is easily dismissed in order to be compliant with most ad platforms who frown on web pages that use pop ups which aren’t easily dismissed.
Make a STRONG call to action
This one seems like a no-brainer but you would be surprised at how many new to marketing and advertising simply don’t make a proper call to action and in some cases just don’t make one at all. Adding a call to action is one of the best practices for email opt-in. The difference between a conversion and a lost lead can be your call to action. In the case of collecting leads to an email list you’re going to need to demonstrate value in some form to entice the sign up from your viewers.
you’re going to need to demonstrate value in some form to entice the sign up from your viewers.
What you decide to offer as that valuable thing to entice a lead is up to you. In some cases it might be something free that’s normally for sale or it could be access to privileged information they’d otherwise not have access to. You do need to be sure that what you offer is of actual value to your lead however because gone are the days when you could throw any simple little bit of digital content up and expect somebody to fork over their email for it.
K.I.S.S. your forms
If you’ve not heard of the “kiss rule” it goes like this… “keep it simple, stupid”. Sure it’s been changed over time to make it a bit more politically correct but nothing cuts right to the point like the original. Keep your forms simple, don’t fluff them up with unnecessary details and always make it very clear what you want from them.
The fewer input boxes people have to think about, the fewer chances they have to change their mind. This can mean the difference of a few percentage points worth of conversions. We live in an informational savvy age now, people know what will happen when they fork over their details and they will either give you fake information which is not very useful or they just won’t give you anything at all if you ask too many data points where it seems unnecessary to do so. If you’re just collecting leads to market affiliate products to later then you really don’t need anything more than a name and email address and in many cases just the email will do fine.
Walk them through it
It’s easy to assume that anyone reading your opt-in form is going to know what to do next but time & time again this has been proven wrong. There are going to be a fairly large percentage of people who will sign up to your email list from your capture form and then simply stop there, never to check the emails sent to them and eventually forget about it all entirely. Don’t let this happen, walk them through to the follow up step of checking that email and do it in a simple way.
It helps a lot if somebody is redirected to a new page after signing up, this page should give a few details on what they need to do next in order to get what they signed up for or to simply remind them that it’s now waiting for them over at their inbox.
How We Can Help
Here at Powerhouse Affiliate we’re always working around the clock to bring our members top of the line training material in order to get them each the best results possible. This is an interactive community of professionals and those looking to become professionals alike, all working together to break new ground and get things done… all the way to the bank.
We cover a ton of different strategies so you can pick what works for you and we’re always doing our very best to make it quick to learn and easy to understand. Come check us out at our main site… PowerhouseAffiliate.com
An Honest Email Marketer’s Review of Aweber: And How To Use It The Right Way
Yup, today is all about review Aweber specifically and what I think of it as well as how to properly use it for email-based affiliate marketing. When it comes to any style of marketing there’s more than one way to do it right and email marketing is absolutely no exception what so ever. There are just as many different styles of emails and subject heading as there are professionals under the sun, what will suit you best is going to be determined by your personality and what goals you’re aiming at.
Why Do We Use Aweber & Not Something Else?
Easy… We were kicked off another best email marketing platform for being “too aggressive” in our email marketing practice. That’s right, we used to use another service before switching over to Aweber and were kicked off of it because our method was deemed “too aggressive” which is pretty darn funny looking back on it now because we’re even more aggressive with some of our lists and absolutely racking in the profits hand over fist thanks to it. Later on you’ll be shown a snapshot of just ONE of our blog’s revenue streams, there are multiples per blog and multiple blogs.
Now, for purposes of not making enemies within the industry we work, the name of that particular autoresponder service will remain nameless. It’s also important to note that they’re not a bad service by any means so don’t be afraid to give others a shot if you find that Aweber isn’t to your liking as affiliate program. It’s just that, Aweber, email marketing software, is by far the easiest to use and has given us the higher delivery rates of the ones we’ve tried. They have awesome and rapid customer service as well as a lenient payment processor that will work with you (within reason) should you happen to fall behind on one or your payments once or twice… just don’t take advantage of this because you could still lose your account over it.
How Do We Use Aweber For Email Marketing?
Well, we have a number of different lists all setup within a single account and each of those lists are aimed at a different purpose within a handful of niches. The purpose of this article you’re reading isn’t a word-for-word tutorial on how to use Aweber’s different tools, we actually already have that contained within our premium membership training material (go here if that interests you) but instead we’re going to give a quick rundown of what to expect when you jump into Aweber’s dashboard and how all the neat stuff they offer can work for you.
Create Your List First… and then
There is some confusion about this among many new marketers, they don’t know which steps come first and why. When you are just beginning with a new campaign you have to create a list first and then add subscribers to it second. Think of it like making a shopping list, first you have to grab the piece of paper and then you start writing stuff on it. Well, in Aweber first you have to create your piece of paper that’s called a list… then you can start adding subscribers to it.
The image above is just a quick screenshot of our account (it’s just a partial shot, there are many more lists than what is depicted here) and as you can see, there are a few parts surrounded in red.
- All the way at the top is the “manage lists” button, you can access this from the main dashboard by clicking on it.
- The green “create a list” button which will walk you through steps necessary to make a brand new list.
- At the far-left is the different email lists you have, ours are blurred out to keep our lists safe, it’s nothing personal against you but we have to protect the integrity of our business.
- And just off to the right-side of that is the “subscribers” count where you can see how many you have on any particular lists, depicted in the image above are two very new lists so we’re still building up the subscriber count but as you can see, one of them is already doing quite well with over 27k subscribers.
Once you have at least one list all setup you can then start doing that email affiliate marketing thing to gain subscribers. There are a ton of ways to get people to subscribe to your email lists, many of which we cover in our membership course so if you’re interested to learn then you’re encouraged to have a look at our homepage and see it for yourself.
Doing Some Actual Email Marketing with Aweber
So, your list is setup and you have subscribers but what about doing a bit of actual email marketing? Well, in order to turn those subscribers into revenue you have to think of it as a newsletter which you use to promote offers, share helpful information and over all just keep in touch with people who want to hear from you.
Above is another screencap of one of our lists to illustrate what you might expect to find when dealing with your own email lists inside of Aweber. This is the “Legacy follow up series” page and it’s where you will work with the actual autoresponder portion of the Aweber service.
You have the “create a message” button which is colored in green. Clicking that will direct you to the email composer which is the tool you use to actually write your email messages. The big red box near the lower-left are the different emails already composed and part of the follow-up series and just off to the right of that is the open-rates for each one of your emails.
A quick note on open rates… A lot of “gurus” will teach you that your open rates are the most important thing and although it is important to come up with headlines that compel your audience to click and actually read your emails it’s not the most important number to keep track of, that would be your revenue.
You could have opens rates which are half the one’s depicted above and still make a killing in your revenue figures, it all comes down to other key factors which again, we won’t cover here but you can find it all contained within our official training program. Let’s talk about what having a thriving email list can do for your website traffic next!
The Blog Traffic & Email Subscriber Synergy
It’s already been mentioned that having an active email list is basically just like running a newsletter where you keep in contact with folks just like us who have shown an interest in you or your offers or information. What this means is that you can basically recycle old leads and p
ossibly turn them into new sales or new visitors for ad revenue.
Above is a screenshot of just one day’s earnings from just one blog, and keep in mind that this is only the ad-money and not the CPA revenue we also have going on which is typically responsible for about an extra $1k per month, per blog at minimum with some blogs doing many multiple times that each month. The reason we’re showing you this specifically is because about 80% of the traffic comes from email subscribers with the other 20% coming from Google search traffic and YouTube video traffic.
Another great thing to consider is that these blogs which are basically just cranking out money each month are side projects, they aren’t even our main focus which is native ads and maintaining the Powerhouse Affiliate website. CPA and affiliate marketing is our full time gig so the fact we can even generate these extra thousands of dollars on the side each month is really neat!
If you treat your list right, keep it neat and tidy by deleting unsubscribers on a weekly or bi-weekly basis and don’t spam them (it’s okay to be a bit aggressive, but there is a line to be weary of) then you can keep sending traffic over to just about any website you wish over and over again. It’s really a great proposition to basically pay for a lead once and then you have access to them for as long as they remain on your list.
If you don’t have an autoresponder yet or if you’ve been thinking about starting your own email marketing campaigns then it’s probably a good idea to test drive Aweber’s services for free and then decide if it’s a good fit for you.
Click on the image above or the link below to go get your free trial setup today and start working on your new money generating revenue stream. It’s pretty easy, very beginner friendly and you have the benefit of teaming up with us if you choose to where we’ll help you along the way. On top of that, Aweber has been around a very long time and have an entire library of helpful lessons and tutorials to teach you everything you need to know about their platform. Extra tutorials are always popping up on YouTube as well so you’ll never be left alone and confused.
Link To Aweber’s Free Trial… Click Right Here!!
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