Last Updated on January 24, 2021 by Nicole Calabro
Congratulations! You’ve just launched your e-commerce business! Daily website visitors are increasing, and carts are being filled. Oh, wait. What’s happening? They’re abandoning their carts? I mean, really?! Shopping cart abandonment is a common problem of the eCommerce world. People browse your site, add to their cart, and then leave your site before completing the checkout process. It seems easy to brush off, but this is a problem worth taking seriously. Let’s discuss 4 steps to reduce shopping cart abandonment, recover lost sales, increase conversion goals and increase revenue.
Reduce Page Load Time
I’m sure you’ve left a website before because it was taking too long to load. No one likes slow websites. It’s said that if your loading speed takes more than two seconds, the possibility of losing sales increases. So, we need to optimize our website speed. There are several tools to use in order to check your site speed.
Your site may be running slow due to your hosting service, number of plugins, uncompressed images, and many more various reasons.
Once you’ve determined the cause of slow load time, be sure to thoroughly optimize your site!
Improve your CTAs
As we all know, call-to-action’s are the most important part of a page. In order for a CTA to be successful, it needs to be clear and straightforward. Don’t worry about being clever- focus on being actionable.
Using simple and plain verbs to label your CTAs, it will be clear to your users where they’re going to land upon clicking.
Take the time to double check that all of your CTAs are clear and intuitive in order to avoid confusion, thus reducing cart abandonment.
Abandoned Cart Reminders
Many shoppers abandon their carts with the intention of returning later. Oftentimes, they forget about the cart. As a company, you can utilize email marketing and push notifications to remind the customer about the cart they’ve seemed to forget! This is a quick way to boost sales and increase your conversion rate. You can choose to get creative in the message you send, such as including images of the items in their cart or using the informative approach to alert them of low stock.
You’re here to remind them of the product they wanted to buy and encourage them to complete the shopping funnel.
Optimizing Your Payment Process
Another step in reducing shopping cart abandonment, it’s recommended to optimize your payment process. Consumers often leave websites because they don’t have the patience to complete the complex checkout process. So why not offer a better experience? To optimize your payment process, remove any unnecessary fields from your checkout form.
Next, choose a trustworthy payment processor. Most people are uneasy with giving up payment details unless they’re sure it’s secure. It’s important to choose a software that ensures their security.
You can even take it a step further by offering several payment options, such as Apple Pay, PayPal, or Amazon Pay. These offer a quick, seamless checkout.
Further, your customers can create a customer profile that saves their information! All they need to do is login and checkout. In addition to its quicker payment process, it also offers saving the cart to their account.
More common today are payment plans! Offering your customers the choice to split their payments into 4 over a 2 month process at no interest could seal the deal at checkout. This helps to simplify the checkout process and reduce cart abandonment.
Reduce Shopping Cart Abandonment
As an e-commerce business, shopping cart abandonment happens all the time and will continue to. Not every visitor that comes to your site is going to make the purchase because they need what you’re selling.
So while you can’t escape an abandoned cart, you can work with it to play it to your advantage. Using the 4 steps above, you can reduce shopping cart abandonment to effectively regain lost sales
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