There are many opinions on this and quite frankly the value of a subscriber is different for every business, and requires highly technical analytics to truly know the value of one email subscriber! It highly depends on many factors including but not limited to how good of a follow up sequence you have with your leads, how much trust you have built with your audience, and what value your emails bring to the lives of your subscribers. Let’s face it, your subscribers could unsubscribe from your list at any point in time.
If you were to ask around the internet what the typical email subscriber is worth, many would say roughly $1 per month per subscriber. For example, if you had a list of 40,000 emails in any given month then it should yield $40K a month in revenue. Let’s just say this is on the high end in most cases, but even if one email address was worth only a dime to you per month, that list would still generate $4,000 a month.
Let me run through a typical formula for determining what you can likely earn from a list that big…
When you send out an email to 40,000 people roughly 20% of them will open that email. That is 8000 people. Of those 8000 people let’s say only 1 in 10 of them click the link you are sending them. That is 800 visitors you can send to an affiliate link or website with just one email blast. Even if you convert just 3% of those 800 people into a customer (24 Customers) that pays you a $37 commission, you can earn 24 * $37 = $888.00 in one single sent email.